Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Luke Quilter's PPC Masterclass

1,345 views

Published on

Luke Quilter, managing director of search marketing agency Sleeping Giant Media, presented his PPC Masterclass at the inaugural Digital in Kent conference held in Folkestone, Kent, UK on 17th April 2013.
Find out more about Sleeping Giant Media at
http://www.sleepinggiantmedia.co.uk
Twitter - @SleepingGiantM

Published in: Technology, Business
  • Login to see the comments

  • Be the first to like this

Luke Quilter's PPC Masterclass

  1. 1. PPC masterclassPresented by: Luke Quilter
  2. 2. Introduction How to get clicks for Lesst. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 2
  3. 3. Relevancet. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 3
  4. 4. Relevance £15 £12 £14 £11 £13 £10 £9 £8t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 3
  5. 5. Relevance £13 £9 £15 £10 £14 £11 £12 £8t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 3
  6. 6. Why? Help comply to Googles Quality Score Algo Relevancyt. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 4
  7. 7. What google say- Will put this on our site http://support.google.com/adwords/answer/ 2454010?hl=ent. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 5
  8. 8. Simple terms Google is a business They want more customers The more relevant your add is, the more people will click and the better experience a user will havet. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 6
  9. 9. Relevancy adgroup adgroup adgroup red converse Keyword Shoes Red shoes trainers red converse Ads Shoes Red shoes trainers red converseLanding page Shoes Red shoes trainerst. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 7
  10. 10. Ongoing Management- Ensure you Average break the performance account out Stage 1- Remove the Good performance Bad performance poor performing Stage 2 bits Great Great- Ok performance performance Allow more performance Stage 3 budget to go to Best Best Best Best the better performance performance performance performance performers Stage 4t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 8
  11. 11. Thanks for your time- Any further questions?- Join us for beers and pizza at 5- Chance to win 1 of 5 free SEO site audit and consultationt. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

×