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Shaliesh Ghimire Worpress Presentation June08

  1. 1. Blogging 101 Shailesh Ghimire AzMortgageGuru CTX Mortgage Company © 2005-2007 Aimee & Shailesh Ghimire
  2. 2. Introductions <ul><li>In the mortgage business </li></ul><ul><li>CTX Mortgage Company (>3 years) </li></ul><ul><li>Blogging for almost 3.5 years </li></ul> © 2005-2007 Aimee & Shailesh Ghimire
  3. 3. So… You Want to Blog <ul><li>Part One </li></ul><ul><ul><li>What is a blog? </li></ul></ul><ul><ul><li>Blogging Platforms </li></ul></ul><ul><ul><li>Blog Topics </li></ul></ul><ul><ul><li>Blogs as Networks </li></ul></ul><ul><li>Part Two </li></ul><ul><ul><li>Marketing your blog </li></ul></ul><ul><ul><li>Search Engine Results </li></ul></ul><ul><ul><li>Social Media/Networking </li></ul></ul><ul><ul><li>What makes a blog great? </li></ul></ul><ul><ul><li>Turning clicks into deposit slips </li></ul></ul> © 2005-2007 Aimee & Shailesh Ghimire
  4. 4. What is a blog? <ul><li>A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order. </li></ul><ul><li>A blog provides commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. </li></ul><ul><li>Source: Wikipedia </li></ul> © 2005-2007 Aimee & Shailesh Ghimire
  5. 5. Blog vs. Website <ul><li>A blog is a type of website </li></ul><ul><li>Websites are typically more static with a brochure feel </li></ul><ul><li>A dialogue, a conversation with fresh content </li></ul><ul><li>One does not displace the other, they serve different functions </li></ul><ul><li>Lets look at a blog and compare it to a website </li></ul> © 2005-2007 Aimee & Shailesh Ghimire
  6. 6. Choosing a Blogging Platform <ul><li>Easy 1-2-3 step </li></ul><ul><li>Requires a blog software </li></ul><ul><li>Available platforms: </li></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Typepad </li></ul></ul><ul><ul><li>Blogger/Blogspot </li></ul></ul><ul><ul><li>LiveJournal </li></ul></ul> © 2005-2008 Aimee & Shailesh Ghimire
  7. 7. Setting Up a Blog <ul><li>Free hosting </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Advantage: No cost to you whatsoever </li></ul></ul><ul><ul><li>Disadvantage: Brand equity, ownership </li></ul></ul><ul><li>Self hosting </li></ul><ul><ul><li>http://www.your– </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Disadvantage: Cost? </li></ul></ul><ul><ul><li>Advantage: Brand equity, ownership </li></ul></ul> © 2005-2008 Aimee & Shailesh Ghimire
  8. 8. Setting Up a Free Hosted Wordpress Blog © 2005-2008 Aimee & Shailesh Ghimire
  9. 9. Free Hosting Setup <ul><li>Go to </li></ul><ul><li>Click on the “Sign Up Now” </li></ul><ul><li>Select username and password and submit </li></ul><ul><li>Blog is set up as </li></ul> © 2005-2008 Aimee & Shailesh Ghimire
  10. 10. Setting Up Self Host Wordpress Blog © 2005-2008 Aimee & Shailesh Ghimire
  11. 11. Follow These Steps <ul><li>Obtain domain name </li></ul><ul><ul><li>GoDaddy, DreamHost </li></ul></ul><ul><li>Select host for blog: </li></ul><ul><ul><li>GoDaddy, DreamHost </li></ul></ul><ul><li>Host will need to do the following: </li></ul><ul><ul><li>Install Wordpress </li></ul></ul><ul><ul><li>Configure Wordpress access </li></ul></ul><ul><ul><li>If you already have a domain, then ask the host to set up WP in a subfolder </li></ul></ul> © 2005-2008 Aimee & Shailesh Ghimire
  12. 12. File Transfer and WP Folders <ul><li>FTP Setup </li></ul><ul><ul><li>To transfer files, themes, plugins etc. </li></ul></ul><ul><ul><li>GoDaddy already has a built in FTP tool </li></ul></ul><ul><ul><li>DreamHost – you need a FTP tool ( Coffee Cup ) </li></ul></ul><ul><li>Three folders: </li></ul><ul><ul><li>Admin (admin – never need to go there) </li></ul></ul><ul><ul><li>Includes (never need to go there) </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><ul><li>Themes </li></ul></ul></ul><ul><ul><ul><li>Plugins </li></ul></ul></ul> © 2005-2008 Aimee & Shailesh Ghimire
  13. 13. Wordpress Themes <ul><li>Themes and design (thousands of free themes available) </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Useful tips when selecting a theme: </li></ul><ul><ul><li>Test your blog on varying platforms (IE, Firefox ...) </li></ul></ul><ul><ul><li>Check the load time (anything greater than 7s is bad) </li></ul></ul> © 2005-2008 Aimee & Shailesh Ghimire
  14. 14. Wordpress Plugins <ul><li>Install some useful Plugins such as </li></ul><ul><ul><li>Askimet </li></ul></ul><ul><ul><li>Ultimate Tag Warrior </li></ul></ul><ul><ul><li>Google Site Maps </li></ul></ul><ul><ul><li>Flickr Photo Dropper </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul><ul><ul><li>Contact Form </li></ul></ul> © 2005-2008 Aimee & Shailesh Ghimire
  15. 15. Final Setup Stage <ul><li>Search Engine Optimization and Analytics </li></ul><ul><ul><li>Install Google Sitemaps </li></ul></ul><ul><ul><li>Register with FeedBurner </li></ul></ul><ul><ul><li>Register with Technorati, BlogCatalog… </li></ul></ul><ul><ul><li>Register with Google Analytics </li></ul></ul> © 2005-2008 Aimee & Shailesh Ghimire
  16. 16. Some Lessons Learned <ul><li>Host your blog within your own domain name </li></ul><ul><li>Choose a web host experienced in hosting a blog </li></ul><ul><li>I’ve heard mixed things about GoDaddy </li></ul><ul><li>Don’t be afraid to ask questions while setting up a blog </li></ul> © 2005-2008 Aimee & Shailesh Ghimire
  17. 17. WordPress Tour <ul><li>Dashboard, Write, Manage, Comments </li></ul><ul><li>Blogroll, Presentation, Plubins, Users/Options </li></ul><ul><li>STOP HERE……………... </li></ul><ul><li>You’re ready to write your first blog post! </li></ul><ul><li>Stand up and clap!!!!! </li></ul> © 2005-2008 Aimee & Shailesh Ghimire
  18. 18. Let’s Take a Tour <ul><li>Once installed this is what it will look like on Wordpress </li></ul><ul><li>This is what a Blogspot environment will look like </li></ul> © 2005-2007 Aimee & Shailesh Ghimire
  19. 19. How to Generate Blog Topics © 2005-2007 Aimee & Shailesh Ghimire
  20. 20. Define the Goals of Your Blog <ul><li>To be found on the Internet </li></ul><ul><li>To be read by peers and potential clients </li></ul><ul><li>To demonstrate your expertise </li></ul><ul><li>To maintain relationships with past clients </li></ul><ul><li>To turn clicks into deposit slips </li></ul> © 2005-2007 Aimee & Shailesh Ghimire
  21. 21. © 2005-2007 Aimee & Shailesh Ghimire
  22. 22. What Do I Blog About? <ul><li>Anything and Everything </li></ul><ul><ul><li>Start with an area of expertise </li></ul></ul><ul><ul><li>Neighborhoods/Farm Area </li></ul></ul><ul><ul><li>Parks/recreation </li></ul></ul><ul><ul><li>Hobbies/Interests </li></ul></ul><ul><ul><li>Customer stories </li></ul></ul><ul><ul><li>Personal triumphs </li></ul></ul><ul><ul><li>Controversial topics (if you’re comfortable) </li></ul></ul><ul><li>Make it distinctly you, don’t plagiarize, don’t compare and don’t underestimate yourself </li></ul> © 2005-2007 Aimee & Shailesh Ghimire
  23. 23. Content is King <ul><li>Write about what you want to be known about </li></ul><ul><ul><li>Brush up on your writing skills if you need to </li></ul></ul><ul><li>Keywords in your post title and story </li></ul><ul><li>Picture descriptions and title </li></ul><ul><li>Relevant tags and categories </li></ul><ul><li>Keep the blog fresh (3-5 posts a week) </li></ul> © 2005-2007 Aimee & Shailesh Ghimire
  24. 24. Some Blogging Tips <ul><li>Subscribe to: </li></ul><ul><ul><li> (A Years Worth Of Blogging Ideas) </li></ul></ul><ul><ul><li>Daily Blog Tips Website ( </li></ul></ul><ul><li>Read local newspapers and comment </li></ul><ul><li>Read industry publications and comment </li></ul><ul><li>Read blogs from outside of the industry </li></ul> © 2005-2007 Aimee & Shailesh Ghimire
  25. 25. Networking: Becoming a Blogger <ul><li>Visit other blogs </li></ul><ul><li>Use a RSS Reader </li></ul><ul><ul><li>Google Reader, Bloglines, Feedreader, FeedBruner, Pluck ... </li></ul></ul><ul><li>Leave comments on others posts </li></ul><ul><li>Draw inspiration from other blogs (don’t plagiarize) </li></ul><ul><li>Link to other blogs and posts </li></ul><ul><ul><li>Trackback </li></ul></ul> © 2005-2007 Aimee & Shailesh Ghimire
  26. 26. Links, links and more links <ul><li>Links coming back to your blog (keyword rich links) help your search rankings </li></ul><ul><li>Deeplinking helps keep your readers within your blog </li></ul><ul><li>It brings new visitors to your website </li></ul> © 2005-2007 Aimee & Shailesh Ghimire
  27. 27. Marketing Your Blog <ul><li>Register with: </li></ul><ul><ul><li>Technorati (the premier search engine of blogs) </li></ul></ul><ul><ul><li>MyBlogLog </li></ul></ul><ul><ul><li>BlogCatalog </li></ul></ul><ul><ul><li>FeedBurner (for syndication) </li></ul></ul><ul><li>Install Google Site Maps </li></ul><ul><li>Register with Google Analytics </li></ul><ul><li>Cross-marketing through Facebook, MySpace, ActiveRain ... </li></ul> © 2005-2007 Aimee & Shailesh Ghimire
  28. 28. ActiveRain <ul><li>Community of Real Estate Professionals </li></ul><ul><li>Blog platform is available </li></ul><ul><li>Positives: </li></ul><ul><ul><li>Automatic reader base </li></ul></ul><ul><ul><li>Great exposure </li></ul></ul><ul><ul><li>SEO love </li></ul></ul><ul><li>Negatives: </li></ul><ul><ul><li>Crowded </li></ul></ul><ul><ul><li>(Talking to peers) </li></ul></ul><ul><ul><li>Addictive  </li></ul></ul> © 2005-2007 Aimee & Shailesh Ghimire
  29. 29. Other Social Media <ul><li>Facebook </li></ul><ul><ul><li>Publish your post snippets on your profile page </li></ul></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter and many, many more </li></ul> © 2005-2007 Aimee & Shailesh Ghimire
  30. 30. Congrats! You’re a Blogger Still a few things to consider…. © 2005-2007 Aimee & Shailesh Ghimire
  31. 31. Now That You’re a Blogger <ul><li>Manage your Ideas </li></ul><ul><ul><li>Make your blog predictable (Funny Friday, Monday Market Update...) </li></ul></ul><ul><ul><li>Jot ideas down when you think of them </li></ul></ul><ul><ul><li>Save good articles you have read </li></ul></ul><ul><ul><li>Save funny cartoons you have viewed </li></ul></ul><ul><ul><li>Save YouTube videos that may be relevant </li></ul></ul><ul><ul><li>If you’re on writing roll, then post-date a few articles </li></ul></ul> © 2005-2007 Aimee & Shailesh Ghimire
  32. 32. Bloggers Creed: Common Sense <ul><li>Become familiar with copyright laws </li></ul><ul><li>Backup what you say with proof, because they will question you </li></ul><ul><li>Never lie, never personally insult, never vent aimlessly </li></ul><ul><li>Respond to questions you receive about your posts </li></ul><ul><li>Read the comments people leave and respond </li></ul><ul><li>Be careful about what you write. Once you publish it’s set in stone. Google will find it one way or another! </li></ul><ul><li>Just be you! </li></ul> © 2005-2007 Aimee & Shailesh Ghimire
  33. 33. Finally… a last word before questions. © 2005-2007 Aimee & Shailesh Ghimire
  34. 34. I do mortgages on the side to support my blogging habit!!! Call Aimee at (480) 516-1819 E-mail: Shailesh at (480) 516-1851 E-mail: On the web: Blog: © 2005-2007 Aimee & Shailesh Ghimire
  35. 35. Questions © 2005-2007 Aimee & Shailesh Ghimire