Integrating Social Media into Traditional Marketing Shailesh Ghimire SocialMediaWiz.com
Sa.e.les = Shailesh  <ul><li>AzMortgage Guru.Com </li></ul><ul><li>AgentGenius.Com </li></ul><ul><li>Active Rain </li></ul...
Traditional Marketing <ul><li>Deliver a targeted message to a segmented audience to achieve maximum conversion </li></ul><...
New Media Marketing <ul><li>Social  </li></ul><ul><li>Interactive </li></ul><ul><li>Dialogue </li></ul><ul><li>Conversatio...
It's reached a tipping point <ul><li>60% of Americans interact with companies on a social media website </li></ul><ul><li>...
What they want from you… <ul><li>Companies should use social networks to solve my problems (43%). </li></ul><ul><li>Compan...
What this means…. <ul><li>You’ll need to have a social media presence </li></ul><ul><li>Develop and execute an effective s...
Marketing
Pre-requisites to success <ul><li>Exceptional product/service </li></ul><ul><li>Transparency </li></ul><ul><ul><li>Willing...
The Three Keys to Success <ul><li>Passion </li></ul><ul><ul><li>About your company and industry </li></ul></ul><ul><li>Pas...
Integration Starting Point: Where are your customers? Three Possible areas for integration Engagement:  Remember what “soc...
Where are your customers <ul><li>Discover:  </li></ul><ul><ul><li>Where are they on social networks </li></ul></ul><ul><ul...
Areas for Integration  <ul><li>CRM </li></ul><ul><ul><li>Use tags, categories with analytics to drive CRM </li></ul></ul><...
Remember What &quot;Social&quot; Means <ul><li>Avenue for connections </li></ul><ul><ul><li>Post teaser links, articles, v...
Conclusion Don’t ditch traditional marketing in favor of social media Instead figure out ways to integrate the two
Questions? Shailesh Ghimire [email_address] SocialMediaWiz.com Twitter.com/Shailesh
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Integrating Social Media into Traditional Marketing

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Integrating Social Media into Traditional Marketing

  1. 1. Integrating Social Media into Traditional Marketing Shailesh Ghimire SocialMediaWiz.com
  2. 2. Sa.e.les = Shailesh <ul><li>AzMortgage Guru.Com </li></ul><ul><li>AgentGenius.Com </li></ul><ul><li>Active Rain </li></ul><ul><li>Social Media Wiz </li></ul><ul><li>AIRMarketing.Com/Blog </li></ul>
  3. 3. Traditional Marketing <ul><li>Deliver a targeted message to a segmented audience to achieve maximum conversion </li></ul><ul><li>One dimensional </li></ul><ul><li>One way communication </li></ul><ul><li>Shouting vs. dialogue </li></ul>
  4. 4. New Media Marketing <ul><li>Social </li></ul><ul><li>Interactive </li></ul><ul><li>Dialogue </li></ul><ul><li>Conversational </li></ul><ul><li>Personal </li></ul><ul><li>Authentic </li></ul><ul><li>Transparent </li></ul><ul><li>Engaging </li></ul>
  5. 5. It's reached a tipping point <ul><li>60% of Americans interact with companies on a social media website </li></ul><ul><li>One in four interact more than once per week </li></ul><ul><li>93% of Americans believe a company should have a presence in social media </li></ul><ul><li>85 % believe a company should also interact with its consumers via social media. </li></ul><ul><li>Boston consultant firm Cone, Boston Globe, September 25, 2008 </li></ul>
  6. 6. What they want from you… <ul><li>Companies should use social networks to solve my problems (43%). </li></ul><ul><li>Companies should solicit feedback on their products and services (41%). </li></ul><ul><li>Companies should develop new ways for consumers to interact with their brand (37%). </li></ul><ul><li>Companies should market to consumers (25%). </li></ul>
  7. 7. What this means…. <ul><li>You’ll need to have a social media presence </li></ul><ul><li>Develop and execute an effective strategy </li></ul><ul><li>Ideally, social meida will be integrated within your overall marketing </li></ul>
  8. 8. Marketing
  9. 9. Pre-requisites to success <ul><li>Exceptional product/service </li></ul><ul><li>Transparency </li></ul><ul><ul><li>Willing to be open </li></ul></ul><ul><li>Accessiblity </li></ul><ul><ul><li>Respond to every social interaction in a timely fashion </li></ul></ul>
  10. 10. The Three Keys to Success <ul><li>Passion </li></ul><ul><ul><li>About your company and industry </li></ul></ul><ul><li>Passion </li></ul><ul><ul><li>From your customers </li></ul></ul><ul><li>Passion </li></ul><ul><ul><li>About the new medium </li></ul></ul>
  11. 11. Integration Starting Point: Where are your customers? Three Possible areas for integration Engagement: Remember what “social” means)
  12. 12. Where are your customers <ul><li>Discover: </li></ul><ul><ul><li>Where are they on social networks </li></ul></ul><ul><ul><li>What are they doing </li></ul></ul><ul><ul><ul><li>Observing, spreading, commenting, creating, enhancing </li></ul></ul></ul><ul><ul><li>Information seekers vs. Engagement seekers </li></ul></ul><ul><li>Using: </li></ul><ul><ul><li>Online surveys </li></ul></ul><ul><ul><li>Social Footprint (using eMail database) </li></ul></ul>
  13. 13. Areas for Integration <ul><li>CRM </li></ul><ul><ul><li>Use tags, categories with analytics to drive CRM </li></ul></ul><ul><li>Direct Mail (eMail too) </li></ul><ul><ul><li>pURL’s </li></ul></ul><ul><li>Newsletters </li></ul><ul><ul><li>Blogs into eNewsletters </li></ul></ul>
  14. 14. Remember What &quot;Social&quot; Means <ul><li>Avenue for connections </li></ul><ul><ul><li>Post teaser links, articles, videos to drive traffic to your web-hub (blog or website) </li></ul></ul><ul><ul><li>Need to network and develop meaningful connections </li></ul></ul><ul><li>Don't be like an Amway salesman at a neighborhood party </li></ul>
  15. 15. Conclusion Don’t ditch traditional marketing in favor of social media Instead figure out ways to integrate the two
  16. 16. Questions? Shailesh Ghimire [email_address] SocialMediaWiz.com Twitter.com/Shailesh

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