© 2011 Neustar, Inc. Proprietary & Confidential<br />1<br />July 2011<br />Powering Smarter Decisions<br />
Simple Communication in the Beginning<br />(202) 533-2600<br />(502) 653-3800<br />The logos and trademarks shown are the ...
More Networks Create Complexity<br />(202) 533-2600<br />WHERE?<br />(502) 653-3800<br />The logos and trademarks shown ar...
Additional Capabilities Add Complexity<br />209.173.53.233<br />(502) 653-3800<br />(571) 434-4000<br />The logos and trad...
Applications & Ecosystems Drive Greater Complexity<br />209.173.53.244<br />(202) 210-5586<br />WHERE?<br />209.173.53.233...
Neustar<br />209.173.53.244<br />(202) 210-5586<br />WHERE?<br />209.173.53.233<br />WHAT?<br />WHEN?<br />(202) 533-2600<...
© 2011 Neustar, Inc. Proprietary & Confidential<br />7<br />5 Million<br />429 Million<br />1.8 Billion<br />2.8 Billion<b...
Common Short Code<br />Messages<br />55 Million<br />500 Million<br />1 Billion<br />5 Billion<br />14 Billion<br />Geo-lo...
© 2011 Neustar, Inc. Proprietary & Confidential<br />9<br />But we aremore than justnumbers…<br />
© 2011 Neustar, Inc. Proprietary & Confidential<br />10<br />We give you the tools you need <br />to makesmarter decisions...
What We Do<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />11<br />We are a leading global provider of informati...
Neustar<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />12<br />Trusted to securelyconnect everyone<br />across ...
Facts<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />13<br />NYSE: NSR<br />1000+ Employees<br />14 Global Offi...
If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Wondered if <br />your network <br />isunder att...
If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Changed service <br />providers and kept your ph...
If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Surfed the web and websites load instantly.<br /...
If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Searched for and purchased <br />a website addre...
If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Taken a picture of <br />a barcode with your pho...
If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Checked out quickly while purchasing goods onlin...
If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Talked with a <br />person who is <br />hearing ...
If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Donated to a charity in the U.S. by texting a fi...
If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Promoted your brand through highly targetedadver...
If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Bought a movie or TV show and experienced it on ...
Solutions<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />24<br />Registries<br />Mobile Marketing<br />Geo-loca...
Making Smarter Decisions<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />25<br />Enabling Innovation<br />Financ...
© 2011 Neustar, Inc. Proprietary & Confidential<br />26<br />Make Smarter Decisions Today<br />Sharon Fridman (Fridy)<br /...
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About Neustar

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My company, Neustar, corporate capabilities 2011/July

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  • So, let’s talk to you about Neustar and what we do. Years ago, when I wanted to reach someone, life was simple.  The only thing I could do was call, the only device I had was a black rotary corded phone and the only destination I could call was a place – a home or businessand then I would ask if the person I wanted to speak to was there.…then in 1996 the world began to change. 
  • While I still used the same old phone, and while I could still make only a voice call to a place – that home could now be on a network that wasn’t part of the Bell system. So for the first time, the call needed to ask “WHERE” do I go?  And the most efficient way to provide the correct, authoritative answer to this question was to set up a central clearinghouse – and so Neustar was born. 
  • In the years since then, my life has gotten more complicated.  In the late 90’s I got a PC and joined The Well to access email and the WebI got a cell phone to make not just voice calls, but to text and send pictures.  So I wasn’t just contacting a home anymore and asking if my friend was there – I now had access to Amazon and Google over the web, to my friends via text, etc. 
  • …And with the addition of an iPad and my Apple TV, my expectations of what I can get, when and where have skyrocketed.  At work, I’m very demanding.  At home it is even worse.  I want access to all my music, to my movies, to games, to the latest news, to Vanity Fair and anything else I may want anytime, anywhere and on any of the devices I own.  Simple.  But what does this look like from the point of view of a poor dumb network that has to find me and where I am, to make sure it is me, find my stuff and get it to me?  What does this look like from the point of view of a service provider that has to contract with and support hundreds of thousands of application developers?  …Or the movie studio that has to contract with thousands of service providers to digitally ship its movies?   …Or the retailer who wants to use barcode promotions to help me get the best deal but has to contract with multiple barcode technologies, hundreds of equipment manufacturers and thousands of service providers?   
  • Impossible – as they say in the south – that dog don’t hunt.  The only way consumers can get what they want, when and how they want it is to simplify.We have to build an environment where competitors can publish the necessary answers into a single, neutral safe and secure clearinghouse that will provide the intelligence to get those calls, texts, pictures, videos, games – you name it – on their way to the right place and person, at the right time, on the right device.  And by connecting you, we have the data our customers need to make smart decisions to reach their customers and to manage their networks.That’s Neustar. There is no other company in the world that has been providing this service for as long, to as many enterprises, with as much critical information, without any security breach as Neustar.Neustar is the only neutral trusted partner who manages big data created for registry, addressing and routing applications. We provide best-in-class decision support for supply chain management, security, fraud prevention and market analytics. We give our customers knowledge they can’t get anywhere else through large sets of data streams. We make sense of it all and turn it into making better decisions.And that’s what Neustar does.
  • Out Assets are Strong. 5 Million Domain Names, 429 Million U.S. Telephone #s, 1.8 Billion Global Telephone #s and 2.8 Billion IP Addresses. Amazing.
  • Neustar helps the world connect each and every day. When you call home to say “I arrived safely”….. or when you send a text message to your friends to set up dinner plans… or when you use the Internet to purchase movies… Neustar is there, over 20 billion times daily.
  • But it’s not just about big numbers.
  • Whether it’s the information from our registry, addressing or routing applications, It’s about giving you the tools to make better and smarter decisions. And as technology and networks change, Neustar is working with our customers to innovate new and better solutions to create services, improve networks, create knowledge and guide their business.
  • We power smart decisions through precision information and analytics from some of the largest databases in the world.
  • Serving the Internet, telecommunications, entertainment, advertising and marketing industries….making complexity easy.
  • Neustar is a publicly-traded company, with a global network presence and skilled employees in offices around the globe. We have a strong financial position and will be with you today and tomorrow.
  • Neustar provides a wide range of solutions to the communications, Internet, mobile marketing, advertising and media industries.We offer a full registry solution, gateway services, primary and secondary DNS services as well as expert consulting services. We provide a registry solution that powers top level domains including .biz and .us. We also manage the backend registry services for generic top level domains(gTLDs) .TRAVEL and .TEL along with country code top level domains (ccTLDs) including .co (Colombia), and registry gateway services for .cn (China) and .tw (Taiwan).We’ve been a leader Mobile Marketing solutions for years. We power the CTIA’s Common Short Codes (CSC) service, that enables marketers to reach consumers with a single 5 or 6 digit SMS code on any device, on any network in the United States. We’re also building the world’s first and only compatible mobile barcode ecosystem that will unlock the power of mobile telephony for marketers around the world.We sell high quality IP Geo-location Services that enable customers to target advertising, localize content, analyze traffic, control use of digital media, prevent fraud and comply with regulations.We provide Internet Infrastructure solutions—managed DNS services, monitoring and load testing-- that enable one quarter of the world’s Internet traffic to be routed efficiently and securely. If your website needs to be up, you need Neustar. We also provide Security Suite of Services for enterprise networks so that they know when they are compromised.Telecommunication Service Providers rely on our Numbering Management solutions to allow end-users to port phone numbers seamlessly across networks, manage their telephone number inventory and provide innovative solutions to increase the value of their network and lower costs.Neustar Media provides the services that power Ultraviolet, the Entertainment industry’s latest breakthrough that will allow consumers the “buy once, play anywhere” convenience for all their digital entertainment. Millions of consumers, millions of devices and billions of movies.
  • From getting your money to Haiti, to ensuring TDM phone calls connect to VOIP calls to, making sure your number travels with you …….enter applicable scenario….Neustar will connect you. We partner with our customers to continually develop commercially valuable new technologies and services through information and analytics. Financially stable (highlight key metrics, publically traded, profit, no debt, etc.) Neutral—We don’t compete with our customers We are entrusted with our customers’ critical information that allows them to connect with their customers
  • About Neustar

    1. 1. © 2011 Neustar, Inc. Proprietary & Confidential<br />1<br />July 2011<br />Powering Smarter Decisions<br />
    2. 2. Simple Communication in the Beginning<br />(202) 533-2600<br />(502) 653-3800<br />The logos and trademarks shown are the property of their respective owners. Use is not meant to imply endorsement or business relationship.<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />2<br />
    3. 3. More Networks Create Complexity<br />(202) 533-2600<br />WHERE?<br />(502) 653-3800<br />The logos and trademarks shown are the property of their respective owners. Use is not meant to imply endorsement or business relationship.<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />3<br />
    4. 4. Additional Capabilities Add Complexity<br />209.173.53.233<br />(502) 653-3800<br />(571) 434-4000<br />The logos and trademarks shown are the property of their respective owners. Use is not meant to imply endorsement or business relationship.<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />4<br />
    5. 5. Applications & Ecosystems Drive Greater Complexity<br />209.173.53.244<br />(202) 210-5586<br />WHERE?<br />209.173.53.233<br />WHAT?<br />WHEN?<br />(202) 533-2600<br />HOW?<br />(571) 434-4000<br />WHY?<br />WHO?<br />(703) 555-1200 /<br />1204-1205<br />2001:ODB8:AC10:FE01<br />The logos and trademarks shown are the property of their respective owners. Use is not meant to imply endorsement or business relationship.<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />5<br />
    6. 6. Neustar<br />209.173.53.244<br />(202) 210-5586<br />WHERE?<br />209.173.53.233<br />WHAT?<br />WHEN?<br />(202) 533-2600<br />HOW?<br />(571) 434-4000<br />WHY?<br />WHO?<br />(703) 555-1200 /<br />1204-1205<br />2001:ODB8:AC10:FE01<br />The logos and trademarks shown are the property of their respective owners. Use is not meant to imply endorsement or business relationship.<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />6<br />
    7. 7. © 2011 Neustar, Inc. Proprietary & Confidential<br />7<br />5 Million<br />429 Million<br />1.8 Billion<br />2.8 Billion<br />Global Domain Names<br />U.S. Telephone #s<br />Global Telephone #s<br />IP Addresses<br />
    8. 8. Common Short Code<br />Messages<br />55 Million<br />500 Million<br />1 Billion<br />5 Billion<br />14 Billion<br />Geo-location Searches<br />Voice Calls<br />Text Messages<br />DNS Queries<br />* Figures above are on a daily basis<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />8<br />
    9. 9. © 2011 Neustar, Inc. Proprietary & Confidential<br />9<br />But we aremore than justnumbers…<br />
    10. 10. © 2011 Neustar, Inc. Proprietary & Confidential<br />10<br />We give you the tools you need <br />to makesmarter decisions.<br />
    11. 11. What We Do<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />11<br />We are a leading global provider of information and analysis to the Internet, telecommunications, entertainment, advertising and marketing industries. <br />Neustar applies advanced and proprietary technologies to its data to provide market intelligence, analytics, supply chain management decision support, security and fraud prevention.<br />
    12. 12. Neustar<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />12<br />Trusted to securelyconnect everyone<br />across networks, <br />on every<br />device.<br />
    13. 13. Facts<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />13<br />NYSE: NSR<br />1000+ Employees<br />14 Global Offices<br />170 Network Nodes<br />US$620 Million Revenue<br />
    14. 14. If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Wondered if <br />your network <br />isunder attack<br />//Neustar NeuSentryTM<br />14<br />
    15. 15. If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Changed service <br />providers and kept your phone number.<br />// Local Number Portability <br />15<br />
    16. 16. If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Surfed the web and websites load instantly.<br />// Neustar UltraDNS®<br />16<br />
    17. 17. If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Searched for and purchased <br />a website address.<br />// Registry Services<br />17<br />
    18. 18. If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Taken a picture of <br />a barcode with your phone and received a unique coupon or offer.<br />// Mobile Barcodes<br />18<br />
    19. 19. If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Checked out quickly while purchasing goods online.<br />// Neustar Webmetrics®<br />19<br />
    20. 20. If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Talked with a <br />person who is <br />hearing impaired using a phone or IM.<br />// iTRS ENUM<br />20<br />
    21. 21. If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Donated to a charity in the U.S. by texting a five or six-digit code.<br />// U.S. Common Short Codes<br />21<br />
    22. 22. If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Promoted your brand through highly targetedadvertising.<br />// QuovaSM Geolocation Services<br />22<br />
    23. 23. If You’ve Ever…<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />Bought a movie or TV show and experienced it on all your devices.<br />// Neustar Media<br />23<br />
    24. 24. Solutions<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />24<br />Registries<br />Mobile Marketing<br />Geo-location Services<br />Internet Infrastructure<br />Numbering Management<br />Media and Entertainment Services<br />Next Generation Addressing & Routing<br />
    25. 25. Making Smarter Decisions<br />© 2011 Neustar, Inc. Proprietary & Confidential<br />25<br />Enabling Innovation<br />Financial Stability<br />Neutrality<br />Trusted<br />
    26. 26. © 2011 Neustar, Inc. Proprietary & Confidential<br />26<br />Make Smarter Decisions Today<br />Sharon Fridman (Fridy)<br />Sr. Director, CTO Office<br />+44.1784.448.400<br />fridy@neustar.biz<br />Neustar, Inc. <br />4600 Center Oak Plaza<br />Sterling, VA 20166<br />Social:<br />Join the conversation.<br />LinkedIn: www.linkedin.com/company/neustar-inc<br />Facebook: www.facebook.com/neustarinc<br />YouTube: www.youtube.com/user/neustarInc<br />Twitter: @Neustar<br />Mobile:<br />Text CSC to 676767to learn more about U.S. Common Short Codes.<br />Scan this code with your phone.<br />Can’t scan? Simply visit <br />GetReader.comon your phone.<br />Online: <br />neustar.biz<br />helloneustar.biz<br />

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