Putting Passion Into Your Events Georgian College, Fundraising Conference 2011

467 views

Published on

Presentation on events for Georgian College\'s Passionate Philanthropy conference May 5th, 2011

Published in: Education, News & Politics
  • Be the first to comment

  • Be the first to like this

Putting Passion Into Your Events Georgian College, Fundraising Conference 2011

  1. 1. Putting Passion into Your Events<br />Georgian College<br />Orillia Campus<br />Passionate Philanthropy Conference<br />May 5th,2011<br />R. Scott Fortnum, MA, CFRE<br />Chief Development Officer<br />Saint Elizabeth Foundation<br />Adjunct Instructor, Georgian College<br />
  2. 2. Passion<br />
  3. 3. Putting Passion into your events<br />Passion<br />Variety of definitions but in this context: a strong feeling or emotion<br />Emotion<br />A person's internal state of being and involuntary, subjective, physiological response to an object or a situation, based in or tied to physical state and sensoryfeelings<br />
  4. 4. Sensory<br />Sounds <br />Smells<br />Tastes<br />Tactile sensations <br />Sights <br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. Passion<br />Passion<br />Variety of definitions but in this context: a strong feeling or emotion<br />
  11. 11. Our Goal<br />Design and implement our events in such a way that attendees have a positive emotional experience!<br />Transfer the positive feelings about the event to positive feelings about your organization. Move people to greater levels of engagement & support.<br />
  12. 12. Elements <br />Music<br />Decorations<br />Other sensory experiences<br />Culinary delights<br />Magnificent odors<br />
  13. 13. Event<br />Example from an attendee <br />ideally a gala or auction <br />Describe the event<br />Great detail, location, décor, food, dress, activities, goals<br />Break participants into 4 groups<br />Sights, sounds, tastes, smells & tactile<br />What can be added to elicit a strong, positive, emotional response from participants<br />Report back<br />
  14. 14. Cool things<br />Massage tables at golf tournament<br />Ladies only, free raffle<br />Wieners and beans - @ Scout’s gala<br />Wild game at Ducks Dinners<br />Entertaining fundraising auctioneer<br />Celebrity attendees<br />Candles, plants, cool decor<br />
  15. 15. Event goals beyond initial revenue<br />_________________<br />_________________<br />_________________<br />_________________<br />
  16. 16. R. Scott Fortnum, MA, CFRE<br />Chief Development Officer<br />Saint Elizabeth Foundation<br />scottfortnum@saintelizabeth.com<br />416-999-9582 / @sfortnum<br />

×