How to Capitalize on New TechnologyOnline & On TargetGeorgian CollegeMay 6th, 2010<br />R. Scott Fortnum, MA, CFRE<br />Vi...
Impact of Technology on Fundraising<br />
The Donor Pyramid (courtesy Tony Elischer)<br />
Revenue Examples<br />
Successful Fundraising Elements<br />
Advances<br />Me<br />
Developing a Five-Year Plan<br />Using new technology<br />Surfboard<br />Finger Tag<br />Monkey Bars<br />How will your o...
Online stuff<br />Internet – 1958<br />E-mail – 1973<br />WWW – 1993<br />Google – 1998<br />Wikipedia – 2001<br />You Tub...
Things you’ll hear!<br />This will change the way we do business<br />This will eliminate the need for: paper, travel, pho...
New technology<br />How will this affect my operations? What challenges does it pose? What opportunities does it address?<...
Why???<br />
Kindle vs.iPad<br />
Remember<br />
Reader Technology & Organizational Success<br />What questions need to be asked?<br />
Thanks!<br />It’s only technology if it appeared after you ere born. <br />The refrigerator in your kitchen is not conside...
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How To Capitalize On New Technology

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Georgian College &quot;Online &amp; On Target: Technology for Non-profits&quot; Conference. May 6th, 2010

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How To Capitalize On New Technology

  1. 1. How to Capitalize on New TechnologyOnline & On TargetGeorgian CollegeMay 6th, 2010<br />R. Scott Fortnum, MA, CFRE<br />Vice President Development, ALS Society of Canada <br />
  2. 2. Impact of Technology on Fundraising<br />
  3. 3. The Donor Pyramid (courtesy Tony Elischer)<br />
  4. 4. Revenue Examples<br />
  5. 5. Successful Fundraising Elements<br />
  6. 6. Advances<br />Me<br />
  7. 7. Developing a Five-Year Plan<br />Using new technology<br />Surfboard<br />Finger Tag<br />Monkey Bars<br />How will your organization use the above three tools in your communications, marketing and development plans?<br />Break into groups <br />Brainstorm for 10 minutes<br />Present your plan back to the group<br />
  8. 8. Online stuff<br />Internet – 1958<br />E-mail – 1973<br />WWW – 1993<br />Google – 1998<br />Wikipedia – 2001<br />You Tube – 2005<br />Facebook – 2004<br />Twitter – 2006<br />
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  21. 21. Things you’ll hear!<br />This will change the way we do business<br />This will eliminate the need for: paper, travel, phone, mail<br />This doesn’t work with our stakeholders. They’re too: young, old, fun, boring, local, disperse<br />Think:<br />I am thinking about getting a phone. Who should I call? What should I say to them? How long before the phone will help us reach our goals? Hildy Gottlieb<br />
  22. 22. New technology<br />How will this affect my operations? What challenges does it pose? What opportunities does it address?<br />Case<br />Leadership<br />Prospects <br />Plan<br />Data<br />Research<br />Customization<br />Segmentation<br />Communication<br />Interaction<br />
  23. 23. Why???<br />
  24. 24. Kindle vs.iPad<br />
  25. 25. Remember<br />
  26. 26. Reader Technology & Organizational Success<br />What questions need to be asked?<br />
  27. 27. Thanks!<br />It’s only technology if it appeared after you ere born. <br />The refrigerator in your kitchen is not considered technology.<br />

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