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SOCAP10: Deborah Hirsh, Hoop Fund

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SOCAP10: Deborah Hirsh, Hoop Fund

  1. 1. The Hoop Fund SoCap 2010
  2. 2. 1) Producers unable to sell everything on FT terms (gap between supply & demand) Addressing gaps in Fair Trade 2) Producers lack access to affordable credit to build business capacity (different from pre-harvest financing)
  3. 3. The Hoop Leverages Successful Models • Fair Trade - large and growing network of producers and products - expanding consumer demand • Micro-lending Online - Kiva proved mass appeal of micro-lending concept - Could be directed to create much-needed financing for Fair Trade producer businesses
  4. 4. Hoop platform unites two movements • Microloans Consumers make loans directly to producers - Capacity-building - Chocolate, rice, quinoa, apparel, etc • Drive Fair Trade product sales Consumer purchase product from same producers - Partnerships with brands
  5. 5. Virtuous Cycle of Lending and Purchasing • Creates unique, powerful experience for Consumer/Lender • Creates multiplier effect of impact at community level – Builds on existing business and community infrastructure
  6. 6. Invest in what you enjoy, Enjoy what you invest in!
  7. 7. $25 $35 $40 $75 $25 $35 $50 $50 $25 $25 $25 $25 How it works
  8. 8. “Hey! I helped produce this coffee, try it out!” Creating Stories and Products to Share
  9. 9. Hoop Pioneer Brand Partners
  10. 10. Alto Huayabamba, Peru • Access to traditional medicinal remedies • Develop local sales • Additional revenue • Reforestation efforts Medicinal Plant Nursery Loan Project Amount: $2,500 Term: 2 years
  11. 11. Surin, Thailand • Buy a freezer for better seed conservation • Cultivation of endangered rice species • Purchase seeds boxes • Arrange for seed transport Community Rice Seed-saving Loan Project Amount: $2,500 Term: 2 years
  12. 12. Thank you! jointhehoop.com deborah@jointhehoop.com

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