SOCAP10: Andy Furner, Trace Register

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SOCAP10: Andy Furner, Trace Register

  1. 1. Traceability Helping you Trust What You Buy
  2. 2. Agenda • Background • Challenge • Approach • Investment • Revenue 2
  3. 3. • Web-based Traceability for the Food Industry • Founded in 2005 • System Operational since end 2006 • Based on food industry operational experience 3 Connecting Global Food Supply Chains Creating a safe and sustainable World
  4. 4. Trace Register • Over 450 customers – 24 countries, 7 languages • Head Office in Seattle – Subsidiaries in Europe, China, Japan, Thailand, Vietnam, Ecuador , Brazil • Linking Buyers – Retailers and Food Service • With their Suppliers – Large and small – North America, Europe, Asia, Central and Latin America 4
  5. 5. Traceability Drivers 5 Safety & Quality Sustainability & Social Responsibility Transparency Accountability Responsibility Accessibility Speed = INFORMATION
  6. 6. Traceability Pressure Points 6 Consumers Non-Governmental Organizations Government Retailers and Food Service Companies Supply Chain “Trust but verify”
  7. 7. Traceability Opportunities 7 Engaging the Consumer Educating and Telling a Story
  8. 8. Full Traceability must be “Internal” and “Chain” Traceability Challenge 8
  9. 9. Most Companies Have “Internal” 9 Traceability Challenge Retail Food Service
  10. 10. Challenge is “Chain” 10 Traceability Challenge
  11. 11. Information Supply Chain 11 Traceability Challenge
  12. 12. 12
  13. 13. Technology Agnostic 13 Packer Distributor RestaurantDCFarm RFID Bar Code GPS
  14. 14. Market Opportunity • Food Industry – Supply Chain: global and imports growing – Problems: frequent and high profile – Size: $1 trillion a year in the USA (2007) – Prospects: 340,000 food facilities for the USA (2008) • 198,000 foreign and 142,000 domestic • Chain Traceability – Burgeoning market – Land Grab Opportunity – Annuity Income – High Barriers to Entry 14
  15. 15. 15 HR 2749 S 510 Timing Is Everything Legislators & Regulators Industry Media / Consumer
  16. 16. Go To Market Plan 16 Power Brokers Suppliers/Importers Exporters/Processors Processors/Producers Engage the Power Brokers Become the Supply Chain Portal
  17. 17. Revenue Model 17 Power Brokers Suppliers/Importers Exporters/Processors Processors/Producers • High Barriers to Entry • Annuity Income • Limited Churn $0 $6000 $3000 $150-1500 The Power of Large Numbers
  18. 18. 18 Automated Information Analysis & Management Supplier Management Communication and Collaboration Supply Chain Optimization Sales, Branding And Marketing Proactive Risk Management Future Revenue Streams Supply Chain Information Platform
  19. 19. Our Growth Raises All Boats • Value of the Network – Creating “Critical Mass” – Become De Facto Standard – Expanding beyond Seafood • Laying the Foundations – Driving the Projects/Pilots – Implementation Efficiency Tools – Undertaking the “Heavy Lifting” • Associated Areas – Evangelizing and Educating – Investing in Innovative Supply Chains – Enabling the “little guys” 19
  20. 20. Contact Andy Furner afurner@traceregister.com (206) 909 2979 20

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