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DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
It’s All About Your Page
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
 Build your page
 Connect With People
 Engage your Audience
 Influence your fans and friends
DataDale Filhaber
Dataman Group Direct
Your Page is the central place to grow your
business, build your brand and develop
relationships with your customers.
DataDale Filhaber
Dataman Group Direct
 Page name
 Category
 Description
 Photo
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
 Set a memorable web address for your Page
that you can use on marketing material to
promote your presence on Facebook
 Note: does not have to be the same as your
company name or website….but, it can
DataDale Filhaber
Dataman Group Direct
https://www.facebook.com/Culligan.Is.Water
 Retail
 Business Service
 Water Filtration
 Home Improvement
 Marketing Services
 Repair
 Finance
 Construction
DataDale Filhaber
Dataman Group Direct

Write a sentence about your business so
people understand what you do.

Elevator pitch
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
Taking the
worry out of
water since
1953
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
 Choose a cover photo that represents your
brand and showcases your product or service.
It's the first thing people will see when they
visit your Page.
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct

Use an image that's 851 x 315 pixels.

Use a unique image to represent your Page
(ex: a picture of a customer using your
product or a group of photos).

Experiment with different images to see what
people respond to.
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
Type in free photography facebook covers and
find lots of options including ways to
customize your own

Now that you have a Page, it’s time to reach
your current and potential customers.
DataDale Filhaber
Dataman Group Direct
 Explore the options under the Build Audience
button on your admin panel. Make sure to
invite your Facebook friends to like your Page.
 Click on 'Invite Email Contacts' to upload your
your email list and send a message asking
people to like your Page.
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
 Promote your Page web address on store
signs, business cards, receipts, emails,
chalkboards and other marketing material.
 Download free Facebook table tents and
stickers to promote your Page.
 Use the icon on your signature
 Put it everywhere!
DataDale Filhaber
Dataman Group Direct
 Encourage people to check in at your
business with a sign in your store, or by
offering a special discount to people who
check in.
 Create events on your Page and invite people
to join them.
 Share exclusive information and offers that
people are likely to want to pass along to
their friends.
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
Placement of $25
Coupon Offer
 Encourage people to interact with your
business
 Ask questions and create posts that
encourage engagement.
 When you post content and have
conversations on your Page, you’re building
loyalty and creating opportunities to generate
sales
DataDale Filhaber
Dataman Group Direct
 Make sure your posts are relevant to your
audience and business
 Be succinct, friendly and conversational
 Ask questions or seek input
 Give access to exclusive information and
specials
 Be timely by posting about current events,
holidays or news
DataDale Filhaber
Dataman Group Direct

Short: Posts between 100 and 250 characters
get about 60% more likes, comments and
shares

Visual: Photo albums, pictures, and videos
get 180%, 120%, and 100% more engagement
respectively
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
Word of mouth is the strongest form of
advertising. When someone interacts with your
business on Facebook it creates a story.
People can see when their friends endorse your
business by liking your Page or connecting with
it, and it can influence their own purchasing
decisions.
DataDale Filhaber
Dataman Group Direct
 Sometimes, we just have to pay for it
DataDale Filhaber
Dataman Group Direct
 Connect with people who are the right fit
for your business using Facebook Ads.
DataDale Filhaber
Dataman Group Direct
 The system will create a sample ad for you,
using a photo from your page
 It will suggest a daily budget (usually starting
t $10/day)
 It will suggest geography, using your local
area
 All you need to do is hit Promote Page to start
DataDale Filhaber
Dataman Group Direct

Campaign, pricing and scheduling

Name your campaign, select your budget and
set the schedule for your campaign

These impressions will be optimized so your
ad shows to the people most likely to help
you reach your goal
DataDale Filhaber
Dataman Group Direct
 Facebook commits that you will never pay
more than your budget.
 Experiment
 Test
 Test again
DataDale Filhaber
Dataman Group Direct
 Handling unhappy customers
 And make them into your best salespeople
DataDale Filhaber
Dataman Group Direct
 Commit
 Dedicate Resources
and
 Have Fun With It
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
Helping Water Quality Dealers
Reach the Right People at the Right Time
for over 30 years

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Does my Water Dealership really need a Facebook Page?

  • 5. It’s All About Your Page
  • 10.  Build your page  Connect With People  Engage your Audience  Influence your fans and friends DataDale Filhaber Dataman Group Direct
  • 11. Your Page is the central place to grow your business, build your brand and develop relationships with your customers. DataDale Filhaber Dataman Group Direct
  • 12.  Page name  Category  Description  Photo DataDale Filhaber Dataman Group Direct
  • 14.  Set a memorable web address for your Page that you can use on marketing material to promote your presence on Facebook  Note: does not have to be the same as your company name or website….but, it can DataDale Filhaber Dataman Group Direct https://www.facebook.com/Culligan.Is.Water
  • 15.  Retail  Business Service  Water Filtration  Home Improvement  Marketing Services  Repair  Finance  Construction DataDale Filhaber Dataman Group Direct
  • 16.  Write a sentence about your business so people understand what you do.  Elevator pitch DataDale Filhaber Dataman Group Direct
  • 17. DataDale Filhaber Dataman Group Direct Taking the worry out of water since 1953
  • 20.  Choose a cover photo that represents your brand and showcases your product or service. It's the first thing people will see when they visit your Page. DataDale Filhaber Dataman Group Direct
  • 22.  Use an image that's 851 x 315 pixels.  Use a unique image to represent your Page (ex: a picture of a customer using your product or a group of photos).  Experiment with different images to see what people respond to. DataDale Filhaber Dataman Group Direct
  • 23. DataDale Filhaber Dataman Group Direct Type in free photography facebook covers and find lots of options including ways to customize your own
  • 24.  Now that you have a Page, it’s time to reach your current and potential customers. DataDale Filhaber Dataman Group Direct
  • 25.  Explore the options under the Build Audience button on your admin panel. Make sure to invite your Facebook friends to like your Page.  Click on 'Invite Email Contacts' to upload your your email list and send a message asking people to like your Page. DataDale Filhaber Dataman Group Direct
  • 27.  Promote your Page web address on store signs, business cards, receipts, emails, chalkboards and other marketing material.  Download free Facebook table tents and stickers to promote your Page.  Use the icon on your signature  Put it everywhere! DataDale Filhaber Dataman Group Direct
  • 28.  Encourage people to check in at your business with a sign in your store, or by offering a special discount to people who check in.  Create events on your Page and invite people to join them.  Share exclusive information and offers that people are likely to want to pass along to their friends. DataDale Filhaber Dataman Group Direct
  • 29. DataDale Filhaber Dataman Group Direct Placement of $25 Coupon Offer
  • 30.  Encourage people to interact with your business  Ask questions and create posts that encourage engagement.  When you post content and have conversations on your Page, you’re building loyalty and creating opportunities to generate sales DataDale Filhaber Dataman Group Direct
  • 31.  Make sure your posts are relevant to your audience and business  Be succinct, friendly and conversational  Ask questions or seek input  Give access to exclusive information and specials  Be timely by posting about current events, holidays or news DataDale Filhaber Dataman Group Direct
  • 32.  Short: Posts between 100 and 250 characters get about 60% more likes, comments and shares  Visual: Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively DataDale Filhaber Dataman Group Direct
  • 35. Word of mouth is the strongest form of advertising. When someone interacts with your business on Facebook it creates a story. People can see when their friends endorse your business by liking your Page or connecting with it, and it can influence their own purchasing decisions. DataDale Filhaber Dataman Group Direct
  • 36.  Sometimes, we just have to pay for it DataDale Filhaber Dataman Group Direct
  • 37.  Connect with people who are the right fit for your business using Facebook Ads. DataDale Filhaber Dataman Group Direct
  • 38.  The system will create a sample ad for you, using a photo from your page  It will suggest a daily budget (usually starting t $10/day)  It will suggest geography, using your local area  All you need to do is hit Promote Page to start DataDale Filhaber Dataman Group Direct
  • 39.  Campaign, pricing and scheduling  Name your campaign, select your budget and set the schedule for your campaign  These impressions will be optimized so your ad shows to the people most likely to help you reach your goal DataDale Filhaber Dataman Group Direct
  • 40.  Facebook commits that you will never pay more than your budget.  Experiment  Test  Test again DataDale Filhaber Dataman Group Direct
  • 41.  Handling unhappy customers  And make them into your best salespeople DataDale Filhaber Dataman Group Direct
  • 42.  Commit  Dedicate Resources and  Have Fun With It DataDale Filhaber Dataman Group Direct
  • 43. DataDale Filhaber Dataman Group Direct Helping Water Quality Dealers Reach the Right People at the Right Time for over 30 years

Editor's Notes

  1. Your business is for your customers. Build relationships with them, reach new people and drive sales using Facebook.Over one billion people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing — recommendations between friends.