Dale Filhaber
“Marketing is not an event…..it is a
carefully planned, well-thought out
program that takes into consideration your
goals,...
◦ Look at your own database
◦ Analyze current customers
◦ Targeting Your Best Prospects
 Can you clone them?
 Geo target...
 New Homeowners
 Homeowners with Growing Families
 Affluent Homeowners
 Homeowners with Ailments
 Homeowners with Pet...
 Tested, tried & true
 Be Creative
 Lead with Benefits
 Incorporate your Personal Values
 Live Your Brand
 Always Ta...
Matching the Offer to your Target
Tickets to the Disney
FREE dog food for FidoGift Certificate to Home Store
Diapers / Gen...
 Direct Mail
 Telemarketing
 Maximizing your own customer list
 Home Shows
 Door-to-Door
 Community Involvement
 Be...
 Facebook
 Twitter
 Linked In
 Blogs
Are you committed?
 Mobile marketing – can you be found?
 Updating your website – can you add a
retail component to your site?
 Planning y...
Reach the Right People at the Right Time
Dataman Group Direct
Working with Water Dealers since 1980
Proud to Introduce Wat...
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Upcoming SlideShare
Loading in …5
×

Make Your Advertising Dollars Count

479 views

Published on

Water Conditioning Dealers need to use a variety of Lead Generation techniques to bring quality leads into their pipeline.

This presentation provides Water Quality Dealers with suggestions to increase their lead capture in the most cost-effective way.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
479
On SlideShare
0
From Embeds
0
Number of Embeds
94
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Make Your Advertising Dollars Count

  1. 1. Dale Filhaber
  2. 2. “Marketing is not an event…..it is a carefully planned, well-thought out program that takes into consideration your goals, your budget, your resources and your brand.”
  3. 3. ◦ Look at your own database ◦ Analyze current customers ◦ Targeting Your Best Prospects  Can you clone them?  Geo targeting  Time-tested key niche segments
  4. 4.  New Homeowners  Homeowners with Growing Families  Affluent Homeowners  Homeowners with Ailments  Homeowners with Pets  Eco-Friendly Homeowners  Selected Businesses
  5. 5.  Tested, tried & true  Be Creative  Lead with Benefits  Incorporate your Personal Values  Live Your Brand  Always Take the High Road  Become Greater than Your Local Dealership
  6. 6. Matching the Offer to your Target Tickets to the Disney FREE dog food for FidoGift Certificate to Home Store Diapers / Gentle Detergents
  7. 7.  Direct Mail  Telemarketing  Maximizing your own customer list  Home Shows  Door-to-Door  Community Involvement  Being a Resource during difficult times
  8. 8.  Facebook  Twitter  Linked In  Blogs Are you committed?
  9. 9.  Mobile marketing – can you be found?  Updating your website – can you add a retail component to your site?  Planning your next campaign – do you have a year-round marketing calendar?  Integrated marketing plan  Disaster Planning  Are You Ready for Rapid Response?
  10. 10. Reach the Right People at the Right Time Dataman Group Direct Working with Water Dealers since 1980 Proud to Introduce WaterProspects.com (800) 771-3282 www.datamangroup.com

×