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Improving Streets Through Placemaking
What If We Built San Francisco
Around Places?
San Francisco
April 23rd, 2009
• 48 U.S. States, 30 Countries
• 2000+ Communities
• 3 Million annual web visitors
• 35,000 people get our
electronic news...
Program Areas
Building Community Through TransportationCommunity Anchors
Public Markets & Local Economies Great Places, Gr...
If you plan for cars and traffic…
you get more cars and traffic.
If you plan for people and places…
you get more people and places.
PROJECT FOR
PUBLIC SPACES
The best way to handle the problem of ‘undesirables’ is
to make a
place attractive to everyone e...
The Power of Ten
City/Town
Districts/
Destinations
Place
The Power of Ten
Layering of uses and
amenities to create
synergy (Triangulation)
Place
10+ things to do
The Power of Ten
Districts/Streets
Destinations
10+ Places
Place
Place
Place
Place
Place
Place
Place
Place
Place
Place
District
The Power of Ten
City/Town 10+ Great Destinations/
Streets/Neighborhoods
/Districts
Neighbor
-hoodDestin
-ation
D...
PROJECT FOR
PUBLIC SPACES
Crisis driven,
Politically initiated
Relies on
professionals
and “experts”
Expensive
Community
i...
PROJECT FOR
PUBLIC SPACES
• Empowers Communities
• Attracts partners, money
& creative solutions
• Professionals become
re...
Greater Kennedy Plaza
Providence, RI
Biltmore
Hotel
City
Hall
Kennedy
Plaza
Burnside
Park
•Placemaking process:
Training and
developing steering
committee
•Focus groups (youth,
social services, Police,
transit ag...
Public Square Tuesday
•57 non-profit agencies have participated
•5-15 agencies each week
“Thanks for doing this all summer...
Lunchtime and after-work performances
Community Stage
Wednesdays and Thursdays
Market Bazaar Thursday
Farmers’ Market Friday
Sales were up by at least 20%
from the previous year, due to
moving the mark...
“The programming here has made
an immediate and positive impact,
creating a safer atmosphere.”
Sergeant George Smith
Provi...
Campus Martius, Detroit
Campus Martius Vision:
• Detroit's Gathering Place
• The Crossroads of Downtown Detroit
• Our Town Square
• The City's Sig...
PROJECT FOR
PUBLIC SPACES
PRINCIPLES OF GREAT STREETS
 Attractions & Destinations
 Identity & Image
 Active & Connected...
PROJECT FOR
PUBLIC SPACES
Attractions & Destinations
 Street design should be responsive to adjacent land
uses, not a str...
PROJECT FOR
PUBLIC SPACES
Attractions & Destinations
 Clustered activity points of interest
 10+ destinations – includin...
PROJECT FOR
PUBLIC SPACES
Identity & Image
 Showcase local assets to create a distinct sense of place
 Businesses, pedes...
PROJECT FOR
PUBLIC SPACES
Active & Connected Edge Uses
 Activate the street with ground floor uses
 Pedestrians choose t...
PROJECT FOR
PUBLIC SPACES
 Narrow cross sections slow traffic and allow the street to
connect, rather than divide, both s...
PROJECT FOR
PUBLIC SPACES
Amenities
 Public and private seating options
 Triangulate to support use – cluster sidewalk e...
PROJECT FOR
PUBLIC SPACES
Management - Central to the Solution
 Maintenance and security
 Programming – daily activity g...
PROJECT FOR
PUBLIC SPACES
Flexibility
 Street design can respond to community use
PROJECT FOR
PUBLIC SPACES
PROJECT FOR
PUBLIC SPACES
Seasonal Strategies
 Activate
throughout
the day, week
and year
PROJECT FOR
PUBLIC SPACES
Draws Diverse User Groups
 No one group or use dominates (ethnicities, ages,
interests, economi...
PROJECT FOR
PUBLIC SPACES
Traffic, Transit & the Pedestrian
 Range of transportation options
 Complete street design (al...
PROJECT FOR
PUBLIC SPACES
Traffic, Transit & the Pedestrian
 Walkable – there are places to go
 Connected to adjacent ar...
PROJECT FOR
PUBLIC SPACES
Protects Neighborhoods
 Clear transitions and changes in street character
between high and low ...
Diverse Funding Base
•Public support
•Private sponsorship
•Broad partnerships
Security --
City Funding
23%
Facility -
Park...
PROJECT FOR
PUBLIC SPACES
New York City Street Renaissance
PROJECT FOR
PUBLIC SPACES
A funnel for downtown traffic...
Finn Square – Before
PROJECT FOR
PUBLIC SPACES
...can be a defining space for Tribeca.
Finn Square – After
PROJECT FOR
PUBLIC SPACES
Lt. Petrosino Square – Before
PROJECT FOR
PUBLIC SPACES
Lt. Petrosino Square – After
PROJECT FOR
PUBLIC SPACES
Astor Place
A void between two great neighborhoods…
PROJECT FOR
PUBLIC SPACES
Astor Place
…can support and showcase the best of NYC.
PROJECT FOR
PUBLIC SPACES
Allen Street
A divider for Chinatown…
PROJECT FOR
PUBLIC SPACES
Allen Street
…can become an economic generator and gathering place.
PROJECT FOR
PUBLIC SPACES
Car storage space…
Grand Street – Before
PROJECT FOR
PUBLIC SPACES
…can become the most valuable space in the neighborhood.
Grand Street – After
PROJECT FOR
PUBLIC SPACES
BroadwayCreating and Connecting
Great Destinations
PROJECT FOR
PUBLIC SPACES
PROJECT FOR
PUBLIC SPACES
Union Square
Madison Square
Herald Square
Times Square
PROJECT FOR
PUBLIC SPACES
Union Square
Madison Square
Herald Square
Times Square
Bryant Park
Rockefeller Center
PROJECT FOR
PUBLIC SPACES
Streets Renaissance Projects
 Meat Packing District Initiative
 Grand Army Plaza Coalition, Br...
PROJECT FOR
PUBLIC SPACES
Columbus Avenue Perception
1.00 2.00 3.00 4.00
ATTRACTIVENESS
SAFETYFROM CRIME
CLEANLINESS
EASE ...
PROJECT FOR
PUBLIC SPACES
Gansevoort Plaza
An underutilized space in a changing district…
PROJECT FOR
PUBLIC SPACES
Plaza Experiment
PROJECT FOR
PUBLIC SPACES
PROJECT FOR
PUBLIC SPACES
PROJECT FOR
PUBLIC SPACES
PROJECT FOR
PUBLIC SPACES
PROJECT FOR
PUBLIC SPACES
Overview: Creating and Connecting
Great Destinations
 Columbus Circle
 Rockefeller Center
 Ti...
PROJECT FOR
PUBLIC SPACES
Survey
(Poor 1 - 2 - 3 - 4 Good)
• Urban energy & attractiveness
• Lacks seating & refreshment
•...
PROJECT FOR
PUBLIC SPACES
Current
Conditions
Times Square
PROJECT FOR
PUBLIC SPACES
Festival with
no Crossover
Times Square
PROJECT FOR
PUBLIC SPACES
Successful Places
/Place Capital
Economic Development
Cultural Development
Tourism
Public Space
Maintenance/
Management
Tr...
PROJECT FOR
PUBLIC SPACES
 When you focus on a place, you do everything
differently.
 Good places breed healthy activity...
PROJECT FOR
PUBLIC SPACES
PPS Managing Great Public Spaces
PPS Managing Great Public Spaces
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PPS Managing Great Public Spaces

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Presentation by Ethan Kent, Vice President of Project for Public Spaces on April 23, 2009 in San Francisco.

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PPS Managing Great Public Spaces

  1. 1. Improving Streets Through Placemaking What If We Built San Francisco Around Places? San Francisco April 23rd, 2009
  2. 2. • 48 U.S. States, 30 Countries • 2000+ Communities • 3 Million annual web visitors • 35,000 people get our electronic newsletter (1000+ SFers) 34 years of Placemaking
  3. 3. Program Areas Building Community Through TransportationCommunity Anchors Public Markets & Local Economies Great Places, Great Cities
  4. 4. If you plan for cars and traffic… you get more cars and traffic.
  5. 5. If you plan for people and places… you get more people and places.
  6. 6. PROJECT FOR PUBLIC SPACES The best way to handle the problem of ‘undesirables’ is to make a place attractive to everyone else. -- William H. Whyte
  7. 7. The Power of Ten City/Town Districts/ Destinations Place
  8. 8. The Power of Ten Layering of uses and amenities to create synergy (Triangulation) Place 10+ things to do
  9. 9. The Power of Ten Districts/Streets Destinations 10+ Places Place Place Place Place Place Place Place Place Place Place
  10. 10. District The Power of Ten City/Town 10+ Great Destinations/ Streets/Neighborhoods /Districts Neighbor -hoodDestin -ation District District Destin -ation Neighbor -hood Destin -ation Street Street
  11. 11. PROJECT FOR PUBLIC SPACES Crisis driven, Politically initiated Relies on professionals and “experts” Expensive Community is resistant Static designs Results in limited experience of place Narrow Goals Project/DisciplineDrivenApproach
  12. 12. PROJECT FOR PUBLIC SPACES • Empowers Communities • Attracts partners, money & creative solutions • Professionals become resources • Design supports uses • Solutions are flexible • Engagement and commitment grow
  13. 13. Greater Kennedy Plaza Providence, RI Biltmore Hotel City Hall Kennedy Plaza Burnside Park
  14. 14. •Placemaking process: Training and developing steering committee •Focus groups (youth, social services, Police, transit agency, BID, etc) •Public workshop with 130 attendees
  15. 15. Public Square Tuesday •57 non-profit agencies have participated •5-15 agencies each week “Thanks for doing this all summer. I think I am not alone in thinking it was a good way to spend time with people we don’t usually reach - and a great use of public space.” Martha Yager American Friends Service Committee “Look at this –no one would have wanted to relax here last year – it’s amazing!” Sister Ann Keefe St. Michael’s Church Rhythm and Soul Sunday Featuring music by the AfroSonic Collective and resident drummers. 2-8pm.
  16. 16. Lunchtime and after-work performances Community Stage Wednesdays and Thursdays
  17. 17. Market Bazaar Thursday Farmers’ Market Friday Sales were up by at least 20% from the previous year, due to moving the market to Kennedy plaza near the improvements.
  18. 18. “The programming here has made an immediate and positive impact, creating a safer atmosphere.” Sergeant George Smith Providence Police Department “Thanks to the hard work and vision of our community partners, this wonderful space is being transformed into a vibrant gathering place that offers something for everyone,” Mayor David N. Cicilline City of Providence
  19. 19. Campus Martius, Detroit
  20. 20. Campus Martius Vision: • Detroit's Gathering Place • The Crossroads of Downtown Detroit • Our Town Square • The City's Signature Landmark • A Catalyst for Revitalization • A Place Where the Community Celebrates Major Partners: • City of Detroit • Detroit 300 Conservancy • Detroit DOT “Campus Martius Park will be a place where residents, workers and visitors come together to relax, enjoy, play and celebrate Detroit.”
  21. 21. PROJECT FOR PUBLIC SPACES PRINCIPLES OF GREAT STREETS  Attractions & Destinations  Identity & Image  Active & Connected Edge Uses  Amenities  Management: Central to the Solution  Seasonal Strategy  Diverse User Groups  Balances Modes  Blending of Uses and Modes  Protects Neighborhoods
  22. 22. PROJECT FOR PUBLIC SPACES Attractions & Destinations  Street design should be responsive to adjacent land uses, not a streetscape plan
  23. 23. PROJECT FOR PUBLIC SPACES Attractions & Destinations  Clustered activity points of interest  10+ destinations – including food and markets, local retail, art, play, education, health/recreation
  24. 24. PROJECT FOR PUBLIC SPACES Identity & Image  Showcase local assets to create a distinct sense of place  Businesses, pedestrians and drivers raise their behavior (conform, respect) to this vision
  25. 25. PROJECT FOR PUBLIC SPACES Active & Connected Edge Uses  Activate the street with ground floor uses  Pedestrians choose their path based on the expectation of a social, commercial or aesthetic experience
  26. 26. PROJECT FOR PUBLIC SPACES  Narrow cross sections slow traffic and allow the street to connect, rather than divide, both sides of the street  Trees and small setbacks improve pedestrian experience Active & Connected Edge Uses
  27. 27. PROJECT FOR PUBLIC SPACES Amenities  Public and private seating options  Triangulate to support use – cluster sidewalk elements like benches, waste baskets, planters, lampposts, cafes
  28. 28. PROJECT FOR PUBLIC SPACES Management - Central to the Solution  Maintenance and security  Programming – daily activity generators and cultural, civic events
  29. 29. PROJECT FOR PUBLIC SPACES Flexibility  Street design can respond to community use
  30. 30. PROJECT FOR PUBLIC SPACES
  31. 31. PROJECT FOR PUBLIC SPACES Seasonal Strategies  Activate throughout the day, week and year
  32. 32. PROJECT FOR PUBLIC SPACES Draws Diverse User Groups  No one group or use dominates (ethnicities, ages, interests, economic means, etc.)  Design for use
  33. 33. PROJECT FOR PUBLIC SPACES Traffic, Transit & the Pedestrian  Range of transportation options  Complete street design (all appropriate modes are accommodated)
  34. 34. PROJECT FOR PUBLIC SPACES Traffic, Transit & the Pedestrian  Walkable – there are places to go  Connected to adjacent areas
  35. 35. PROJECT FOR PUBLIC SPACES Protects Neighborhoods  Clear transitions and changes in street character between high and low function roadways
  36. 36. Diverse Funding Base •Public support •Private sponsorship •Broad partnerships Security -- City Funding 23% Facility - Parks Department 6% Event Rentals 18% Tenant Leases 24% In Kind Donations 17% Event Sponsorships 12%
  37. 37. PROJECT FOR PUBLIC SPACES New York City Street Renaissance
  38. 38. PROJECT FOR PUBLIC SPACES A funnel for downtown traffic... Finn Square – Before
  39. 39. PROJECT FOR PUBLIC SPACES ...can be a defining space for Tribeca. Finn Square – After
  40. 40. PROJECT FOR PUBLIC SPACES Lt. Petrosino Square – Before
  41. 41. PROJECT FOR PUBLIC SPACES Lt. Petrosino Square – After
  42. 42. PROJECT FOR PUBLIC SPACES Astor Place A void between two great neighborhoods…
  43. 43. PROJECT FOR PUBLIC SPACES Astor Place …can support and showcase the best of NYC.
  44. 44. PROJECT FOR PUBLIC SPACES Allen Street A divider for Chinatown…
  45. 45. PROJECT FOR PUBLIC SPACES Allen Street …can become an economic generator and gathering place.
  46. 46. PROJECT FOR PUBLIC SPACES Car storage space… Grand Street – Before
  47. 47. PROJECT FOR PUBLIC SPACES …can become the most valuable space in the neighborhood. Grand Street – After
  48. 48. PROJECT FOR PUBLIC SPACES BroadwayCreating and Connecting Great Destinations
  49. 49. PROJECT FOR PUBLIC SPACES
  50. 50. PROJECT FOR PUBLIC SPACES Union Square Madison Square Herald Square Times Square
  51. 51. PROJECT FOR PUBLIC SPACES Union Square Madison Square Herald Square Times Square Bryant Park Rockefeller Center
  52. 52. PROJECT FOR PUBLIC SPACES Streets Renaissance Projects  Meat Packing District Initiative  Grand Army Plaza Coalition, Brooklyn  Times Square Alliance  Myrtle Ave BID  9th Ave Streets Renaissance  Columbus Ave BID  Kellogg Food and Fitness Initiative
  53. 53. PROJECT FOR PUBLIC SPACES Columbus Avenue Perception 1.00 2.00 3.00 4.00 ATTRACTIVENESS SAFETYFROM CRIME CLEANLINESS EASE OF CROSSING THE STREET: STREET FURNISHINGS: INFORMATION AND WAYFINDING SAFETYFROM TRAFFIC LOADING AND UNLOADING: PARKING PLACES TO SIT OUTSIDE: NEWS BOXES Poor Fair Good Excellent today tomorrow
  54. 54. PROJECT FOR PUBLIC SPACES Gansevoort Plaza An underutilized space in a changing district…
  55. 55. PROJECT FOR PUBLIC SPACES Plaza Experiment
  56. 56. PROJECT FOR PUBLIC SPACES
  57. 57. PROJECT FOR PUBLIC SPACES
  58. 58. PROJECT FOR PUBLIC SPACES
  59. 59. PROJECT FOR PUBLIC SPACES
  60. 60. PROJECT FOR PUBLIC SPACES Overview: Creating and Connecting Great Destinations  Columbus Circle  Rockefeller Center  Times Square  Bryant Park  Grand Central Terminal  Port Authority  Penn Station  Herald & Greeley Squares
  61. 61. PROJECT FOR PUBLIC SPACES Survey (Poor 1 - 2 - 3 - 4 Good) • Urban energy & attractiveness • Lacks seating & refreshment • Smells like urine • Safe from crime not traffic • People enjoy destination retail • Unclear public spaces & activities • sociability - lowest scoring category
  62. 62. PROJECT FOR PUBLIC SPACES Current Conditions Times Square
  63. 63. PROJECT FOR PUBLIC SPACES Festival with no Crossover Times Square
  64. 64. PROJECT FOR PUBLIC SPACES
  65. 65. Successful Places /Place Capital Economic Development Cultural Development Tourism Public Space Maintenance/ Management Transportation/ Infrastructure Planning Restructuring Government for Placemaking
  66. 66. PROJECT FOR PUBLIC SPACES  When you focus on a place, you do everything differently.  Good places breed healthy activity.  People attract people attract people.  It takes many disciplines and skills to create a place.  80 Percent of the success of a place is due to Management.  It takes a community to create a place.  Amenities that make a place comfortable are critical.  You can’t know what you are going to end up with.
  67. 67. PROJECT FOR PUBLIC SPACES

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