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2016 Salesforce Denver User Group Salary Survey

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The results of our fourth annual salary survey, limited to Colorado residents who work in any capacity within the Salesforce ecosystem/platform/products.

2016 Salesforce Denver User Group Salary Survey

  1. 1. 2016 Salary Survey – Results Denver User Group @sfdcdenver denver@salesforceusergroups.com www.sfdcdenver.com Social Media: #2016COSalarySurvey
  2. 2. This survey was sponsored by the Denver User Group Responses were collected from Nov. 4, 2016 – Nov. 18, 2016 Responses were limited to residents of Colorado Results were compiled and analyzed by Joanna Iturbe, Kiaya Caraway and Kristy Lillagore Presented on December 6, 2016 Overview 2016 Colorado Salary Survey Social Media: #2016COSalarySurvey
  3. 3. Bonus (broken out from salary) Additional Benefits Title Age Range Hourly vs. Salary Colorado-Based Company Geographic Location Amount of Travel 2016: New Data Points Non-SFDC Certs Duration of SFDC Certs Industry Total Size of Workforce (vs. # of SFDC Users in Org) Team Member Totals (Non-Solo Admins) Org Customization Social Media: #2016COSalarySurvey
  4. 4. 2016 Colorado Salary Survey Points of Interest 0 20 40 60 80 100 120 140 Chrome IE / Edge Safari / iOS Firefox Android Opera Browser Used for Survey 2013 2014 2015 2016 Category 2013 2014 2015 2016 % Change Total Responses 72 99 147 160* 8.8% Customers N/A 88 103 119 15.5% Salesforce Partners N/A 18 44 41 -7.3% Non-Profit N/A 11 15 25 66.7% * Excludes non-CO resident responses (6) & responses w/o salary (4) • 81% completion rate Social Media: #2016COSalarySurvey
  5. 5. Average Annual Salary (Including Bonus) $95,147.47 …Excluding Bonus $89,574.47 Improvement of 2.1% from 2015 (w/bonus) 2015: $93,160 | Improvement of 4.7% from 2014 2014: $88,810 | Improvement of 4.2% from 2013 2013: $85,070* 2016 Salary Survey Results * Unknown if bonus was included Social Media: #2016COSalarySurvey
  6. 6. Mins and Maxes and Means – Oh my… $40,000.00 $0.00 $275,000.00 $65,000.00 $89,574.47 $5,538.17 $0.00 $50,000.00 $100,000.00 $150,000.00 $200,000.00 $250,000.00 $300,000.00 Base Salary Bonus Minimum Maximum Mean 0 0 8 12 1.57 4.29 0 5 10 15 Certificates (Total) Addtl. Benefits (Total) Mean Maximum Minimum • New This Year: Bonus and Additional Benefits • 79 Respondents Reported Enrollment in Bonus Plan Social Media: #2016COSalarySurvey
  7. 7. Non-Salary Benefits 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 0 1 2 3 4 5 6 7 8 9 10 11 12 Additional Benefit Totals Average = 4.29 Gym Membership RTD Transportation Catered Meals Education Reimbursements Donation Matching Unlimited Vacation VTO Company Retreats 401k Matching Stock Ownership Plan Individual Professional Development Salesforce Training/Certs Phone/Tech Reimbursement Social Media: #2016COSalarySurvey
  8. 8. Non-Salary Benefits Other HSA Funding Free Health Insurance 1 week paid maternity/paternity leave Adoption Expense Assistance Top 3: 1. 401k Matching (75%) 2. Salesforce Trainings/Certifications (56.3%) 3. Education Reimbursements and Phone/Tech Reimbursements (Both at 42.5%) 6.9% reported 0 additional benefits  Social Media: #2016COSalarySurvey
  9. 9. 48% 17% 9% 9% 8% 5% 4% System Administrator Consultant Developer Operations / Marketing Manager Architect Project Manager IT Manager 2016 Salary Survey Results What best describes your role? Social Media: #2016COSalarySurvey
  10. 10. 2016 Salary Survey Results Average Salary by Role Role Title Responses Average Salary (w/o Bonus) Average Salary (w/Bonus) Salesforce Administrator 77 $74,308.31 $76,838.18 Operations / Marketing Manager 14 $86,018.71 $90,269.21 Salesforce Consultant 27 $94,648.15 $102,192.59 IT Manager 6 $100,000.00 $106,666.67 Salesforce Developer 14 $101,042.86 $106,864.29 Project Manager 8 $109,779.88 $119,092.38 Salesforce Architect 13 $143,692.31 $161,546.15 Social Media: #2016COSalarySurvey
  11. 11. Job Titles Surprise! …Not a lot of overlap…But, here are some ideas for you! Alliance Manager Analyst Application Developer Applications Manager Business Analyst Business Development Representative Business Solutions Consultant Business Systems Analyst Business Systems Developer Client Service Program Manager Cloud Consultant Consultant CRM & Media Traffic Systems Specialist CRM Administrator CRM Analyst CRM Manager Database Manager Department System Admin Developer Director Director of Data + Technology Director of Marketing Director of New Client Engagements Director Sales Operations Director, Salesforce & Sales Ops Enrollment Technology Manager Executive Sales Coordinator Global Commercial Programs Analyst Global Services IS Project Manager Head of Operations Information Systems Architect IT Analyst IT Manager IT Project Manager IT Project Manager / Salesforce.com Admin Jr. Salesforce Administrator Lead Generation Specialist Lead Salesforce.com Developer Manager of Internal Applications Manager, Business Systems Managing Partner Marketing and Operations Manager Marketing Specialist Owner Principal IT Business Systems Analyst Principal Software Engineer Process Improvement Engineer / Salesforce.com Admin Product Owner Program Manager Program Specialist Programmer/Analyst Project Analyst Project Manager Sales Sales and Marketing Coordinator Sales Operations and Marketing Manager Sales Operations Manager Salesforce & IT Administrator Salesforce Administrator Salesforce Administrator and Business Analyst Salesforce Administrator III/Developer Salesforce Administrator/Analyst Salesforce and Business Analyst Salesforce Consultant Salesforce Developer Salesforce Development Manager Senior Analyst Senior Business Analyst Senior Business Systems Analyst Senior Consultant Senior Developer/Architect Senior Development Officer Senior Director, Sales Operations Senior Manager, Information Technology Senior Marketing Operations Manager Senior Project Manager Senior Sales Operations Manager Senior Salesforce Developer Senior Salesforce Engineer Senior SFDC Applications Administrator Senior SFDC Business Systems Analyst Service Administrator Services Operations Senior Analyst Software Developer Solution Architect Solutions Consultant Specialist Staff Program Manager System Administrator Technical Architect Technical Director Technical Evangelist Technology Associate Technology Support Specialist Social Media: #2016COSalarySurvey
  12. 12. Years of Experience Responses < 1 year 9 1-3 years 49 4-6 years 56 7-9 years 22 10-13 years 20 14+ years 4 2016 Salary Survey Results Years working with Salesforce Platform 0 10 20 30 40 50 60 < 1 year 1-3 years 4-6 years 7-9 years 10-13 years 14+ years 2013 Results 2014 Results 2015 Results 2016 Results Social Media: #2016COSalarySurvey
  13. 13. Years of Exp Responses Average Salary (w/o Bonus) Average Salary (w/Bonus) < 1 year 9 $57,388.89 $59,888.89 1-3 years 49 $75,249.50 $79,222.42 4-6 years 56 $95,545.43 $102,650.79 7-9 years 22 $99,950.96 $104,260.37 10-13 years 20 $107,620 $115,280 14+ years 4 $103,000 $109,750 2016 Salary Survey Results Years working with Salesforce Platform $59,200 $78,550 $96,730 $97,550 $109,640 $113,000 $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 < 1 year 1-3 years 4-6 years 7-9 years 10-13 years 14+ years 2013 Results 2014 Results 2015 Results 2016 Results Social Media: #2016COSalarySurvey
  14. 14. Size of Salesforce Deployment 2013 2014 2015 2016 1-30 users N/A 21 29 34 31-74 users N/A 12 21 18 75-149 users N/A 12 25 35 150-499 users N/A 27 30 32 500-749 users N/A 6 15 17 750+ users N/A 21 27 23 2016 Salary Survey Results How many Salesforce users do you support? 0 5 10 15 20 25 30 35 40 1-30 31-74 75-149 150-499 500-749 750+ 2014 2015 2016 Social Media: #2016COSalarySurvey
  15. 15. Deployment Size Responses Salary (w/o Bonus) Salary (w/Bonus) 1-30 users 34 $88,491.88 $92,859.53 31-74 users 18 $79,155.56 $81,188.89 75-149 users 35 $82,600.26 $85,037.40 150-499 users 32 $91,160.56 $100,638.91 500-749 users 17 $93,000 $100,658.82 750+ users 23 $105.203.04 $113,124.78 2016 Salary Survey Results Salary in relation to scale of deployment $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 0 5 10 15 20 25 30 35 40 User Base Salary (w/Bonus) Social Media: #2016COSalarySurvey
  16. 16. Certifications 106 32 23 26 8 28 13 3 47 2016 Administrator Advanced Administrator Platform App Builder Force.com Developer (old) Platform Developer 1 Imp. - Sales Cloud Consultant Imp. - Service Cloud Consultant Imp. - Pardot Consultant None Social Media: #2016COSalarySurvey
  17. 17. …More Certifications… Certifications Nobody Currently Has: • Platform Developer 2 • Architect – Identity/Access MGMT • Architect – Mobile Solutions • Architect – Sharing/Visibility • Technical Architect Certifications with 1 or 2 Completions: • Advanced Developer (old) • Imp. – Community Cloud Consultant • Imp. – MKT Cloud Consultant • Architect – Development Lifecycle • Architect – Integration Architecture • MKT Cloud – Social Specialist • MKT Cloud – Email Specialist • Pardot Specialist Social Media: #2016COSalarySurvey
  18. 18. Total SFDC Certs 2016 Responses Salary (w/Bonus) None 47 $83,598.67 One 48 $84,046.16 Two 29 $107,449.62 Three 15 $108,467.60 Four 9 $110,944.44 Five 10 $127,890 Six 1 $105,240 Seven 0 N/A Eight 1 $123,000 $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 None One Two Three Four Five Six Seven Eight 2013 Results 2014 Results 2015 Results 2016 Results Does having more than one certification make a difference? 2016 Salary Survey Results Social Media: #2016COSalarySurvey
  19. 19. Education Completed Responses Salary (w/o Bonus) Salary (w/Bonus) High School Diploma 4 $72,050 $78,925 Some College 13 $81,828.46 $84,520.77 Associates Degree 6 $82,831.67 $85,748.33 Bachelors Degree 95 $92,177.70 $98,236.19 Masters Degree (e.g. MBA, MS, JD, etc.) 39 $87,961.54 $93,775.64 Post-Masters 2 $103,000 $104,900 What is the highest level of education completed 2016 Salary Survey Results Social Media: #2016COSalarySurvey
  20. 20. What was the focus of your education? 2015 Salary Survey Results Focus of Education Responses Salary (w/o Bonus) Salary (w/Bonus) Liberal Arts Literature, Education, History, Philosophy 40 $74,637.13 $77,249.62 Hard Sciences Mathematics, Physics, Statistics 2 $89,500 $89,500 Business Management, Marketing, Accounting, Econ 75 $90,638.70 $97,524.51 Natural Sciences Biology, Chemistry, Environmental 3 $94,000 $98,333.33 Technical Engineering, Computer Science 37 $104,470.05 $110,782.41 Social Media: #2016COSalarySurvey
  21. 21. What type of entity do you work for? 2016 Salary Survey Results 2014 2015 2016 Change Company Type Resp. Salary Resp. Salary Responses Salary (w/Bonus) Responses Salary For Profit 88 $92,795 132 $95,624 134* $100,050 1.5% 4.42% Non Profit 11 $57,275 15 $71,447 25** $68,870 40% -3.7% * 76 reported bonuses (56.7%); Average = $6,476 ** 3 reported bonuses (12%); Average = $472 93% Disparity!!!  Social Media: #2016COSalarySurvey
  22. 22. 2016 Salary Survey Results 2014 2015 2016 Change Gender Resp. Salary Resp. Salary Responses Salary (w/Bonus) Responses Salary Female 54 $78,395 88 $89,320 90* $89,027 +2.2% -0.3% Male 45 $101,070 59 $98,980 69** $103,131 +14% +4% Disparity How are we doing with the gender gap? * 41 reported bonuses (45.6%); Average = $3,921 ** 38 reported bonuses (55.1%); Average = $7,671 49% Disparity!!!  Social Media: #2016COSalarySurvey
  23. 23. Role and Salary (Annual Total) by gender 2016 Salary Survey Results 3 5 8 4 55 3 12 5 1 6 10 22 10 15 $98,580 $108,000 $131,400 $106,110 0 10 20 30 40 50 60 $0 $50,000 $100,000 $150,000 $200,000 $250,000 Female Male Female Salary Male Salary Social Media: #2016COSalarySurvey
  24. 24. Non-SFDC Certifications Certification Types Responses Developer Certifications (.Net, Oracle, DBA) 7 Project Management Certification 17 Partner/Integration Certifications (Steelbrick (CPQ), Eloqua, Apttus, DocuSign) 19 Agile Certifications 24 None 115 4% 9% 11% 13% 63% Non-SFDC Certifications Developer Certifications Project Management Certifications Partner/Integrati on Certifications Agile Certifications Social Media: #2016COSalarySurvey
  25. 25. Team Member Totals Types Responses Solo-Admins 47 Part of a Team 36 95 57 35 0 20 40 60 80 100 Admins Developers Project Managers Responses by Role Responses Solo-Admins vs Part of a Team Social Media: #2016COSalarySurvey
  26. 26. Denver User Group Community 6 90 55 8 Org Customizations 0-(100% Clicks, No Code) <50% 50-99% Unsure Years # of Responses Less than 1 Year 9 1-3 51 4-6 60 7-9 23 10-13 20 14+ 4 Duration of SFDC Certifications Social Media: #2016COSalarySurvey
  27. 27. Total Size of Workforce vs. # of Users in Org 0 5 10 15 20 25 30 35 1-49 50 -999 1000-4999 5000+ #ofResponses Size of Workforce 1-30 Users 31-74 Users 75-149 Users 150-499 Users 500-750 Users >750 Users
  28. 28. Age Range 2016 Responses Salary Total Annual Average Responses (w/o Bonus) Average Salary (w/o Bonus) Responses (w/ Bonus) Average Salary (w/Bonus) <25 5 $58,000 4 $60,000 1 $50,000 25-34 54 $85,507 32 $77,557 22 $97,070 35-44 57 $100,776 25 $81,299 32 $115,992 45-54 30 $107,329 13 $95,555 17 $116,333 55+ 13 $96,692 7 $94,114 6 $99,700 Age Range Social Media: #2016COSalarySurvey
  29. 29. Age Range $58,000 $85,507 $100,776 $107,329 $96,692 $0.00 $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 <25 25-34 35-44 45-54 55+ Social Media: #2016COSalarySurvey
  30. 30. Hourly vs. Salary $86,708.50 $101,444.33 $60,250.00 $- $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 Average Salary Hours Worked (Hourly) 20-32 33-40 > 40 4 6 4 0 5 10 IT Manager Salesforce Administrator Salesforce Architect Salesforce Consultant Hourly Titles Hourly: 14 Responses Salaried: 145 Responses
  31. 31. No, 49 Yes, 111 Company HQ in Colorado Demographics Boulder, 45 Downtown Denver, 39 Eastern Plains, 1 Fort Collins , 9 Metro Denver, 12Other, 1 Remote Employee/Work at Home, 25 Tech Center, 27 Western Slope, 1 Office Location Social Media: #2016COSalarySurvey
  32. 32. 12 138 10 None <25% 25-50% 0 20 40 60 80 100 120 140 160 Amount of Travel Amount of Travel Social Media: #2016COSalarySurvey
  33. 33. Industry Consulting/Services $142,333.33 Agriculture $130,500.00 Chemical/Pharmaceutical $130,000.00 Telecommunications $122,437.50 Marketing $121,069.00 High Tech $107,300.00 Mass Media $66,573.33 Energy $65,000.00 Animal Welfare $59,500.00 International Development $50,000.00 Ministry $50,000.00 Conservation $40,000.00 Top 5 Industries Lowest 5 Industries Industry Percent of Total Respondents Computer/Software 25% Financial Services/Insurance 14% Healthcare 10% Education 9% Telecommunications 8% Top Industries Offering Bonuses Social Media: #2016COSalarySurvey

Editor's Notes

  • 2013: Most was 3
    2014: Most was 5
    2015: Most was 8
    2016: Most was 8
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