Market Niches = Agent Riches


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Market Niches = Agent Riches

  1. 1. Market Niches Can Equal Agent Riches: The Long Tail in Online Marketing for Realtors Live Web Clinic Market Niches on Craigslist
  2. 2. <ul><li>&quot;I am Veteran of internet leads - and we cannot keep up with the quantity and quality of Internet leads from Listings-to-Leads. Finally a company who GETS IT.&quot; </li></ul><ul><li>- Rowena Patton, Broker in charge, Keller Williams - ALC #9 Group in the Carolinas </li></ul><ul><li>-------------------------------------------------------------------------------------------------------------- </li></ul><ul><li>&quot;Listings-To-Leads CEO Scott Pierce knows more about generating leads from Craigslist than anyone else I know.&quot; Mr. Internet (AKA Michael Russer) Online Dominance </li></ul><ul><li>-------------------------------------------------------------------------------------------------------------- </li></ul><ul><li>&quot;We generate more leads using Listings-to-Leads than any other program in the KWLS. We also find it is a strong part of our listing presentations, the training and support is superb and the new QR Codes are excellent and easy to use with their Single Property Websites that are mobile friendly.&quot; - Debbie and Bob Davies, Keller Williams Citywide, Atlanta, GA </li></ul><ul><li>-------------------------------------------------------------------------------------------------------------- &quot;L2L has been incredible for our team. Before Listings-To-Leads Our cost per click had risen and our standard landing pages didn't do the trick like they used to. L2L takes internet marketing to the next level. </li></ul><ul><li>L2L pulls consumers in like bees to honey. After hundreds and hundreds of leads and many compliments from our clients we love love Listings-To-Leads more than ever.&quot; - Mike Farkas, iHomeTeam, Bellingham, WA (Keller Williams) </li></ul>
  3. 5. <ul><li>Agents should focus their efforts on niches so that: </li></ul><ul><ul><ul><ul><li>Your have a better chance of being found </li></ul></ul></ul></ul><ul><ul><ul><ul><li>You are relevant to some people (a market) vs. not relevant to anyone (the market) </li></ul></ul></ul></ul><ul><li>Keywords = Niche Markets </li></ul><ul><li>Seattle, WA Real Estate or Featured Properties? </li></ul>
  4. 6. Focus On Niches That: <ul><li>Can be found </li></ul><ul><li>Have critical mass </li></ul><ul><li>Are relevant </li></ul>
  5. 7. Create a Niche -> Market the Niche -> Get Found -> Get Results <ul><li>In your sales area there many niches </li></ul><ul><li>What geographical submarkets or particular property types are in your market that you know people buy and sell? </li></ul>
  6. 8. Market the Niche -> Get Found <ul><li>There are many places that you can insert links to niches for lead generation! </li></ul><ul><li>Some of the best include: </li></ul><ul><li>Your website (but how do they find your website?) </li></ul><ul><li>Your online marketing including Craigslist and your eFlyers </li></ul><ul><li>Your email signature </li></ul>
  7. 14. Call-to-Action, Value Proposition, Lead Capture
  8. 29. No Value Proposition
  9. 30. Landing Page, Video & Custom Domain
  10. 31. Possible Test Scenario, But…
  11. 32. No Value Proposition
  12. 33. Limiting Links
  13. 34. 1 Link Goes to…
  14. 35. Anyone want a Pineapple?
  15. 36. 1 Property & 1 Link
  16. 37. YouTube < Lead Generation
  17. 39. Headlines Matter: AIDA <ul><li>||||***|| Absolutely The BEST BUY in the NEIGHBORHOOD ||***|||| </li></ul><ul><li>**$$$>> It's Not Often You Can PAY LESS & GET MORE <<$$** </li></ul><ul><li>&quot;!&quot;!&quot;!&quot;!&quot;^^^|| YOU Deserve This I M P R E S S I V E Home ||^^^ &quot;!&quot;!&quot;!&quot; </li></ul><ul><li>~@~@~[[[||| Be At Peace On This Quiet Tree Lined Street |||]]]~@~@~ </li></ul><ul><li>+++++++>>>>>Enjoy The Warm and Cheery Sunroom<<<<< </li></ul><ul><li>~^~~^~@@@(((( BUY This Home and We'll SELL YOURS for F R E E ))))@@@~^ </li></ul><ul><li>!!!!! Start Packing . . . Let's Make A DEAL!!!!! </li></ul><ul><li>+?+?+?$$$ What's NOT to LIKE <> REALLY $$$?+?+?+ </li></ul><ul><li>*^*^*^%%%}}} O M G This Is Absolutely Gorgeous {{{%%%^*^*^* </li></ul><ul><li>*^*^*%%%>> Priced Like The Trailer Hood, But Not In It <<%%%*^*^*^ </li></ul><ul><li>>-------->$$$ FIRE Your L A N D L O R D $$$<--------< </li></ul><ul><li>~*~^^^@@ This Home has W O W!! @@^^^~*~ </li></ul><ul><li>>>>>***|| G R E A T Schools and V A L U E!! |||***<<< </li></ul><ul><li>★ ★ ★ Seller Has Gone Nucking Futs Priced 25% Below Recent Com </li></ul><ul><li>- -----> -----> -----> WOW WOW WOW, DON'T LOOK! <----- <----- <- </li></ul><ul><li>~+~+~+~+[[[[[ DON'T COMPROMISE - SETTLE FOR MORE ]]]]]*~*~*~*~ </li></ul><ul><li>$$$$******> WOW! WHAT A DEAL! <******$$$$ </li></ul><ul><li>?/?/?/[[[!!------> BEST BUY IN THE NEIGHBORHOOD <-----!!]]]/?/?/? </li></ul><ul><li>&quot;!&quot;!&quot;!&quot;!&quot;!&quot; DOWN PAYMENT ASSISTANCE AVAILABLE &quot;!&quot;!&quot;!&quot;!&quot;!&quot; </li></ul><ul><li>~*~*~*!!! BUY THIS HOUSE and WE'LL SELL YOURS FOR FREE!!!*~*~*~ </li></ul><ul><li>{$}{$}{$} PERFECT PROPERTUNITY OPEN TODAY 1-4 {$}{$}{$} </li></ul><ul><li>Eleghant! 3-Sided Brick! - Finished Terrace Level w/ Theater! </li></ul><ul><li>Investors Dream! </li></ul>
  18. 40. <ul><li>Christina Rodrigues </li></ul><ul><li>Took you online training, it was awesome!! Love your system, but best of all the cost!! I have used other systems before and with listings to leads you get more for the money. Oh! Customers service is Great!! Christina from Sunny San Diego! </li></ul><ul><li>Debbie Bottoms Davies </li></ul><ul><li>Scott Pierce: A man who loves what he does and it shows! Thanks for providing us with the best lead generating tools in the industry!!!! Great webinar today and sincerely... Thanks for what you do. </li></ul><ul><li>Lori Ballen </li></ul><ul><li>LOVE This product!!!! Rocking Craigslist as we speak from The Ballen Group - Las Vegas Real Estate Agents and Short Sale Specialists </li></ul><ul><li>Dede Puryear-Sparks </li></ul><ul><li>Awesome webinar today!! I love the video idea!! Beautiful pics too!! I can't wait to get this implemented on my landing page!! Scott made the webinar both interesting and entertaining... which always makes learning easier!! Thank you!! </li></ul>
  19. 41.