The pursuit of innovation.#bca4

1. The pursuit of…innovation. Constantijn Seys (@seysconstantijn)

2. - Intro - Pre launch - Post launch - Conclusion

3. 1) Introduction * Broad concept (Rogers, E., 2003): An idea, a practice or an object that is perceived as something new. incremental disruptive Push vs pull

4. Doblin typologie

5. Drivers Innovations  always positive (cfr. DDT)

6. 2) Pre-launch * Ideation * Concretise

8. http:// bhamsmallbusiness .com/ Abstract or concrete? Evolve Convergence

9. Ideas are worth… Ideas (eg. 100.000) Products (eg. 100) Successes (eg. 1) α β

10. Nokia Morph (nanotech)

12. Big vs small companies Culture AND structure Hotspots (Gratton, L.)

13. Highly unpredictable You don’t have to be the first to win

14. BUT don’t be late Business as usual vs sense of urgency

15. Rogers & Moore 3) Post launch Rogers (2003); Moore (1999).

16. Rogers & Moore 3) Post launch Rogers (2003); Moore (1999).

17. Rogers & Moore 3) Post launch New types of innovations (curve ° ’60, now online etc )

18. UTAUT (Venkatesh et al, 2003 ,p447).

19. Launching (testmarket) Data driven Reinvention: monitor followers

20. 4) Conclusion Elevator pitch Celebrate small successes Getting experimental (different sources; check @seysconstantijn)  types of innovation

21. Iterate Feedback Scenarios

22. Open innovation A routine (whole company) Chesbrough (2003).

23. Question everything Opportunities are endless Get more ideas AND concretise.