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  1. 1. SÉVERINE ALIS MASSENGALE, CMP EXPERIENCE: JCPENNEY CORPORATION, INC., Plano, Texas (3/06-4/09) Meeting and Event Planner, Vendor Relations • Meeting Planner for the External Meeting Services department, a division of Internal Communications/Human Resources • Responsible for assisting internal clients with all meeting needs that are held outside the corporate headquarters including: negotiating/managing all contracts, arranging air through travel agency, transportation, audio-visual, production, entertainment, food & beverage, onsite support, website creation/management and registration • Manage groups from 10 – 2,000 with budgets up to $2.8 million • Personally managed and operated up to 25 meetings a year • Vendor manager for department PROFESSIONAL RETAIL STORE MAINTENANCE ASSOCIATION (PRSM), Dallas, Texas (8/04 – 3/06) Marketing Manager • Marketing Manager for a 501c6, non-profit, trade association • Responsible for Marketing Regional Meeting and Annual National Conference to current members and prospective members • Sell sponsorships to top Executives of vendor companies for Regional Meetings and National Conference generating $500,000.00 in non-dues revenue for the National Conference • Plan sponsored events • Responsible for developing member benefit programs to generate non-dues revenue • Write monthly articles for the Professional Retail Store Maintenance Magazine • Serve as Staff Liaison to the Member Services Committee, a volunteer committee THE STONELEIGH HOTEL, Dallas, Texas (4/03-8/04) Corporate and Government Sales Manager • Responsible for selling, marketing and promoting The Stoneleigh Hotel to Corporate and Government entities • Sales Focus on Corporate and Government Groups of 10-200+ • Assist clients in group room blocks and meeting needs • Target lost accounts and rebuild client relationships • Work closely with all departments to ensure that clients needs are met and/or exceeded • Represent hotel at industry meetings/associations PGI-DALLAS, Dallas, Texas (8/01-2/02) Account Executive • Responsible for selling, marketing and promoting PGI’s Event Planning, full Destination Management services and Décor House • Sales focus on Associations, Local Corporations and Incentives House’s • Assist clients in venue selection, appropriate themes and tour options in DFW metroplex, Austin, San Antonio and Houston • Sold event and tour programs ranging from 10-500+ guests MANA, ALLISON & ASSOCIATES, INC., San Francisco, California (6/99-8/01) Sales Manager • Responsible for selling, marketing and promoting MA&A's Event Planning and full Destination Management services • Sales focus on in-bound Associations, Local Corporations and Incentive House's generating $2.1 million in Sales • Sold event and tour programs ranging from 10-4,000+ guests • Sold shuttle services for conventions ranging from 3,000- 15,000+ guests • Assist clients in venue selection, appropriate themes and tour option in San Francisco and surrounding Bay Area CARTIER, INC., Dallas, Texas (7/97-5/99) Sales/Corporate Incentives • Responsible for meeting and exceeding yearly budget of $2.1 million • Market Cartier, Inc. corporate incentive program to Dallas' top 300 companies • Sell local and international clients in purchases of high end jewelry and luxury goods • Maintain exclusive clientele through specialized customer service • Plan and execute boutique special events • Assist Boutique Manager in representing Cartier at various charity events
  2. 2. THE CRESCENT CLUB, Dallas, Texas (8/96-7/97) Catering Sales Manager • Assisted Director of Catering in meeting and exceeding monthly budgets ranging from $51,565-$295,697 generating up to $2 million per year • Responsible for 6,734 square feet of meeting/banquet space and six Private Dining Rooms • Supervised Maire’d, banquet staff and events up to 500 guests • Assisted an exclusive, elite membership in all areas of event planning including: menu coordination, décor, entertainment, audio-visual needs, floor plans and security • Assisted Director of Catering in planning and execution of all member special events ranging from Fashion Shows to the annual New Years Eve Gala CULINAIRE INTERNATIONAL, Dallas, Texas (6/95-6/96) Assistant Director of Catering (3/96-8/96) • Assistant Director of Catering for Embassy Suites Park Central Hotel • Responsible for over 9,500 square feet of meeting and banquet space, divisible into seven rooms • Sold, booked and contracted corporate meetings and special events • Generated all Catering Event Orders and Banquet Checks • Distributed weekly calendar of events, forecasts and input actuals • Assisted Director of Catering with meetings and client correspondence • Supervised Banquet Manager and Banquet Staff • Assisted client in menu selection and audio-visual needs Catering Sales Manager (6/95-3/96) • Scheduler and Catering Sales Manager for The Aldredge House • Created house rules, information sheet and menu packet for the House • Responsible for coordination and execution of an member and member sponsored events • Sales and Marketing representative for The Aldredge House at trade shows and industry related meetings • Catering Sales Manager for Off-Premise events for corporate and private individuals • Assisted in the execution of the Mary Kay Convention and Home Interiors Show • Planned and executed all facets related to off-premise events • Marketed Culinaire International's catering and food management services THE SCIENCE PLACE, Dallas, Texas (2/94-6/95) Enterprise Manager/Special Events Coordinator • Procured corporations for private functions including meetings, fund-raisers and special events • Planned and executed all facets related to special events including: contract negotiations with client and appropriate caterer, equipment rental, decorations, entertainment and event layout • Responsible for coordination of all in-house events benefiting The Science Place • Account Executive for advertising sales and marketing of annual magazine • Responsible for recruiting community and special interest groups for facility tours • Responsible for specialized marketing campaigns of traveling exhibits • Designated representative for public speaking engagements including industry related meetings and trade shows • Instrumental in promoting in-house café during World Cup Soccer, increasing sales by 40% DUCKY-BOB’S PARTY RENTALS (9/92-1/94) Event Consultant • Inside sales and on-site consultation for a diversified clientele • Responsible for maintaining key accounts through specialized customer service • Assisted clients with on-site preparation including layout of area, appropriate tent structures, permits, catering coordination and event themes • Assisted in developing employees training manual • Assisted in program design and implementation of new computer system EDUCATION: B.A. Degree: COMMUNICATIONS, 1991 Southwest Texas State University Certified Meeting Professional Designation, July 2007 COMPUTER SKILLS: WordPerfect, Word, Microsoft Outlook, Excel, ACT, Delphi PERSONAL & PROFESSIONAL AFFILIATIONS (past and present): Junior League of Dallas, MPI, SGMP, ASAE, DFWAE