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The Mobile Web Today / Tomorrow
             Mobile Night, 7. September 2010
About us




                                                                                                Content Adaption
                        Sevenval FIT Technology




                                                                                                          Leader
              Device Database
                                    FITML   In-House Installation




                                                                                Web
                 Cologne, Germany             Mobile Websites
                   Mobile                   Browser
                               +500 Web Portals                                                 30 Employees




                                                                        Founded in 1999
                                      Mobile Web Development Software                     Digital Multi Channel
                                            Software as a Service                         Partner Driven
                                             More than 10 Years of Success
                                                 Innovation Driver



© 2010 Sevenval GmbH                                                                                               2
We believe
                          in browsers.




© 2010 Sevenval GmbH                     3
But most of
                           them suck!




© 2010 Sevenval GmbH                    3
What will bring
   the future?
The iPhone generates



                        1/3
                            of the
                       mobile web tra!c




© 2010 Sevenval GmbH                      6
+3,000
                       di!erent devices
© 2010 Sevenval GmbH           © Sevenval Device Trends, June 2010   7
Brands                                                              Nokia is loosing the
                                                                        second place - hey!
    Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices    pimp up your browser!

   50,0

   37,5

   25,0

   12,5

          0
              2008                   2009                        2010
                       Apple               HTC                    Nokia
                       RIM                 Samsung                Sony Ericsson
© 2010 Sevenval GmbH                                                                            8
Screen Width                                                        Today, focus on small
                                                                        (240), medium (320) and
                                                                        large (480) screens. The
    Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices    new challenge is to handle

   60,0                                                                 the orientation change.




   45,0

   30,0

   15,0

          0
              2008                   2009                        2010
                       < 240          240            320               360            480
                       > 480
© 2010 Sevenval GmbH                                                                                 8
OS                                                                  The end of huge mobile
                                                                        OS fragmentation is
                                                                        near(?).
    Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices
   70,0

   52,5

   35,0

   17,5

          0
              2008                   2009                        2010
                       iOS              Android               Symbian              BB
                       Other
© 2010 Sevenval GmbH                                                                             8
3rd part browser are not included,
    Rendering Engine                                           because they (normally) bring more
                                                               features then the installed browser -
    Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices should be installed another
                                                               why else
                                                               browser?
   70,0

   52,5

   35,0

   17,5

          0
              2008                      2009                           2010
                           Webkit                   RIM                      Netfront
                           Presto                   Trident                  Others
© 2010 Sevenval GmbH                                                                                   8
Attention: This chart
    AJAX                                                                 include the
                                                                         BlackBerry Browser
    Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices     and IEMobile 6.

100,0

   75,0

   50,0

   25,0

          0
              2008                   2009                        2010
                                   nope                           yepp

© 2010 Sevenval GmbH                                                                             8
Markup
    Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices
   70,0

   52,5

   35,0

   17,5

          0
              2008                   2009                        2010
                          HTML4 / HTML5                          XHTML/1.0
                          XHTML Basic                            XHTML MP
© 2010 Sevenval GmbH                                                         8
And what‘s with WML?



      0,5

      0,4

      0,3

      0,1

          0
              2008     2009   2010



© 2010 Sevenval GmbH                 8
© 2010 Sevenval GmbH   8
More outdated stu#
          • HTML/3.2 (Windows CE)
          • CHTML
          • XHTML/MP (not today,
          but tomorrow)
          • Wap Push
          • Operator Markups
          • Flash Lite
          • J2ME / BREW


© 2010 Sevenval GmbH                9
Summary
The Mobile Web 2010

  • Modern Markup
  • JavaScript / DOM / AJAX
  • CSS3 Support
  • Great Resolutions
  • Fast network connections / 3G, 4G
  • WebApps, Hybrid Apps, Native Apps
  • Great Business
  • Fantastic Developer Events
                                        17
?

© 2010 Sevenval GmbH       8
The su#ering continues...
       • CPU vs. Battery Lifetime
       • „real world“ network
       connections
       • Fileupload (iOS)
       • position:fixed;
       • CSS3 / CSS Animations
       • HTML5 fragmentation
       • touch events
       • viewport
       • WebKit fragmentation
       • Hybrid Apps
       • ... and all the other cool
       new stu# with di#erent
       implementations
© 2010 Sevenval GmbH                  9
Our products help, contact me!
    http://www.slideshare.net/sevenval




                       Roland Gülle      fon:       +49 221 65007 0
                                  CTO    mail:      roland@sevenval.com
                                         web:       www.sevenval.com
                                         http://www.linkedin.com/in/rolandguelle




© 2010 Sevenval GmbH                                                               11

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The Mobile Web Today and Tomorrow - Mobile Night @ MobileTechCon

  • 1. The Mobile Web Today / Tomorrow Mobile Night, 7. September 2010
  • 2. About us Content Adaption Sevenval FIT Technology Leader Device Database FITML In-House Installation Web Cologne, Germany Mobile Websites Mobile Browser +500 Web Portals 30 Employees Founded in 1999 Mobile Web Development Software Digital Multi Channel Software as a Service Partner Driven More than 10 Years of Success Innovation Driver © 2010 Sevenval GmbH 2
  • 3. We believe in browsers. © 2010 Sevenval GmbH 3
  • 4. But most of them suck! © 2010 Sevenval GmbH 3
  • 5. What will bring the future?
  • 6. The iPhone generates 1/3 of the mobile web tra!c © 2010 Sevenval GmbH 6
  • 7. +3,000 di!erent devices © 2010 Sevenval GmbH © Sevenval Device Trends, June 2010 7
  • 8. Brands Nokia is loosing the second place - hey! Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices pimp up your browser! 50,0 37,5 25,0 12,5 0 2008 2009 2010 Apple HTC Nokia RIM Samsung Sony Ericsson © 2010 Sevenval GmbH 8
  • 9. Screen Width Today, focus on small (240), medium (320) and large (480) screens. The Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices new challenge is to handle 60,0 the orientation change. 45,0 30,0 15,0 0 2008 2009 2010 < 240 240 320 360 480 > 480 © 2010 Sevenval GmbH 8
  • 10. OS The end of huge mobile OS fragmentation is near(?). Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices 70,0 52,5 35,0 17,5 0 2008 2009 2010 iOS Android Symbian BB Other © 2010 Sevenval GmbH 8
  • 11. 3rd part browser are not included, Rendering Engine because they (normally) bring more features then the installed browser - Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices should be installed another why else browser? 70,0 52,5 35,0 17,5 0 2008 2009 2010 Webkit RIM Netfront Presto Trident Others © 2010 Sevenval GmbH 8
  • 12. Attention: This chart AJAX include the BlackBerry Browser Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices and IEMobile 6. 100,0 75,0 50,0 25,0 0 2008 2009 2010 nope yepp © 2010 Sevenval GmbH 8
  • 13. Markup Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices 70,0 52,5 35,0 17,5 0 2008 2009 2010 HTML4 / HTML5 XHTML/1.0 XHTML Basic XHTML MP © 2010 Sevenval GmbH 8
  • 14. And what‘s with WML? 0,5 0,4 0,3 0,1 0 2008 2009 2010 © 2010 Sevenval GmbH 8
  • 16. More outdated stu# • HTML/3.2 (Windows CE) • CHTML • XHTML/MP (not today, but tomorrow) • Wap Push • Operator Markups • Flash Lite • J2ME / BREW © 2010 Sevenval GmbH 9
  • 17. Summary The Mobile Web 2010 • Modern Markup • JavaScript / DOM / AJAX • CSS3 Support • Great Resolutions • Fast network connections / 3G, 4G • WebApps, Hybrid Apps, Native Apps • Great Business • Fantastic Developer Events 17
  • 19. The su#ering continues... • CPU vs. Battery Lifetime • „real world“ network connections • Fileupload (iOS) • position:fixed; • CSS3 / CSS Animations • HTML5 fragmentation • touch events • viewport • WebKit fragmentation • Hybrid Apps • ... and all the other cool new stu# with di#erent implementations © 2010 Sevenval GmbH 9
  • 20. Our products help, contact me! http://www.slideshare.net/sevenval Roland Gülle fon: +49 221 65007 0 CTO mail: roland@sevenval.com web: www.sevenval.com http://www.linkedin.com/in/rolandguelle © 2010 Sevenval GmbH 11