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Device Fragmentation 2013

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Device Fragmentation 2013

  1. 1. Device TrendsSevenval 2013Cologne, 27th February 2013
  2. 2. The Mobile Longtail WorldwideTop 20 mobile devices by mobile web traffic iPhone 37,15% Samsung Galaxy SII 5,91% Samsung Galaxy SIII 5,54% Samsung Galaxy Ace 1,83% 50,4% iPod Touch 1,60% Motorola Droid Razr 1,57% BlackBerry 9800 1,53% iPhone BlackBerry 9300 1,38% Samsung Galaxy S 1,35% BlackBerry 9900 1,34% BlackBerry 9780 1,20% ~4130 Devices Samsung Galaxy S Plus 1,07% Samsung Galaxy Note II 0,79% BlackBerry 9700 0,75% Samung Galaxy Nexus 0,67% Sony EricssonLT18i 0,66% Samsung Galaxy SII HTC Desire 0,61% Samsung BlackBerry 8520 0,60% Galaxy SIII HTC Desire HD 0,58% Samsung Nokia 800 0,58% Galaxy Ace Unique Devices 4130 Dominating Few* (50,4%) 4 *Devices needed to reach 50% of smartphone owners Longtail** (49,6%) 4126 **Devices needed to reach the rest of smartphone ownersSevenval Device Trends 2013 2
  3. 3. Not one but 4130+ different devicesaccess mobile websites worldwide today.Sevenval Device Trends 2013 3
  4. 4. There are 1080 more devices than there were5 months ago.Sevenval Device Trends 2013 4
  5. 5. The few top 3 dominate 50,4% of the worldwidemarket, but the longtail counts for 49,6%.Sevenval Device Trends 2013 5
  6. 6. iOS Version StatisticAll Platforms iOS is continuously updated, however old devices still exist which are not capable of updates.Sevenval Device Trends 2013 http://david-smith.org/iosversionstats/ 6
  7. 7. Android Version Statistic All Platforms 29,0%1,3% 13,6% 2,2% 8,1% 45,6% Due to manufacturer adaptations updates happen rarely. Thus a wide spread of OS versions is available. Sevenval Device Trends 2013 http://developer.android.com/about/dashboards/index.html 7
  8. 8. 1.2 billion smartphones willenter the market over the next 5 years,about 40 percent of all handset shipments.Sevenval Device Trends 2013 http://www.forbes.com/ 8
  9. 9. In mobile fragmentation is forever.Deal with it.Richard WongInvestor in AdMob and GetjarSevenval Device Trends 2013 9
  10. 10. Berlin Cologne Vienna London Holden HouseKarl-Liebknecht-Str. 1 Bahnhofsvorplatz 1 Kaiserstraße 113-115 51-57 Rathbone Place10178 Berlin 50667 Cologne 1070 Vienna London, W1T 1JUoffice +49 30 72 61 62-0 office +49 221 650 07-0 office +43 1 522 500 611-1 office +44 20 7199 0122email info@sevenval.com email info@sevenval.com email info@sevenval.com email info@sevenval.com www.sevenval.com

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