MobileTechCon 2011 Mainz / Germany

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MobileTechCon 2011 Mainz / Germany

  1. 1. MobileTech Conference 2011 | MainzGeräte, Plattformen, Versionen Neue Herausforderungen im mobilen Markt Roland Gülle
  2. 2. Whats the problem with the mobile web? Lets start some research.
  3. 3. Web Standards Web standards is a general term for the formal standards and other technical specifications that define and describe aspects of the World Wide Web. In recent years, the term has been more frequently associated with the trend of endorsing a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods. http://en.wikipedia.org/wiki/Web_standard
  4. 4. Web Standards Unfort someti unately mes is reality t h an s a little Web standards is a general term for the formal standards and other tanda slower technical specifications that define and describe aspects of the World Wide Web. In recent years, the term has been more frequently rds. associated with the trend of endorsing a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods. http://en.wikipedia.org/wiki/Web_standard
  5. 5. What happend in the mobile web in the last years?
  6. 6. The evolution of the mobile web WML
  7. 7. The evolution of the mobile web WML i-mode CHTML
  8. 8. The evolution of the mobile web WML i-mode XHTML/ CHTML MP
  9. 9. The evolution of the mobile web WML i-mode XHTML/ Full Web CHTML MP Browsing
  10. 10. The evolution of the mobile web WML i-mode XHTML/ Full Web CHTML MP Browsing
  11. 11. Result: Fragmentation in the (mobile) web. And you have to care about it.
  12. 12. Hey, its 2011!Android, iOS & HTML5 rules the web.
  13. 13. Get some real numbers.
  14. 14. metrics: base source: fitml.com date: 08-10/08-11 sites: > 300 page impressions: 226.245.327
  15. 15. Handsets
  16. 16. Brands: Germany/Austria/Switzerland 50% 45% 40% 35% 30% 25% 20% 2010 15% 2011 10% 5% 0% e ng TC ia on n LG a l i Ta pl io ol ok su ss H Ap ot or N ic m M ot Er Sa M In ny h rc So ea es Rhttp://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
  17. 17. 0% 10% 20% 30% 40% 50% iP 60% h G on T e iP -i90 G od 00 T- To I9 uc 10 h 0 De G al sire ax G yS T- S8 2 G 50 T- S5 0 2 W 30http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png D ildfi es re 58 ire 00 H Xp D re ss N 8 M N usic 97 m in i E7 1 H D 2 N 97 Ta il Handsets: Germany/Austria/Switzerland 2011 2010
  18. 18. Brands: South America Prozent Apple Nokia Research In Motion Samsung Sony Ericsson Motorola HTC Alcatel LG Huawei Tailhttp://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
  19. 19. Handsets: South America 60% 50% 40% 30% 2010 2011 20% 10% 0% ne ch 20 3 00 1 0 00 95 00 0 00 82 05 l ic i Ta E6 E7 80 00 us u ho 85 3- 98 N 97 97 N 32 To T- i9 M C iP U T- ry ry ry ry O ss od er er er G er re iP kB kB kB kB Xp ac ac ac ac 00 Bl Bl Bl Bl 58http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
  20. 20. Brands: Africa Prozent Nokia Samsung Sony Ericsson Apple Research In Motion LG HTC Huawei Fly ZTE Tailde.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
  21. 21. Handsets: Africa Prozent iPhone N2700 5130 XpressMusic E71 E63 C3-00 6300 2330c X2-01 5800 XpressMusic Tailde.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
  22. 22. Operating Systems
  23. 23. OS: Germany/Austria/Switzerland Prozent 2010$ Prozent 2011$http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
  24. 24. iOS: Germany/Austria/Switzerland 30% 25% 20% 15% 2010 2011 10% 5% 0% 4.35 4.33 4.21 4.1 4.34 3.13 4.31 4.32 4.3 3.12 4.01 4.0 4.02 3.0 1.0 2.21 3.1 3.01 3.21 Tailhttp://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
  25. 25. Android: Germany/Austria/Switzerland 50% 45% 40% 35% 30% 25% 2010 2011 20% 15% 10% 5% 0% 2.33 2.2 2.21 2.1 2.22 1.6 2.34 0.3 1.5 Tailhttp://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
  26. 26. OS: South America Prozent 2010$ Series40 Prozent 2011$ Series40http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
  27. 27. OS: Africa PI Nokia OS Nokia OS (inkl. S40) inkl. Symbian Apple iOS Android RIM BlackBerry Samsung SHP Sony Ericsson W Series Tailde.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
  28. 28. Browsers
  29. 29. Browsers: Germany/Austria/Switzerland (DACH) Prozent Apple Mobile Safari 2010$ Nokia BrowserNG >60$$ OSS browser$ Access Netfront Open Handset Alliance Android Build-In Tail Prozent 2011$ Apple Mobile Safari >90$$ browser$ Open Handset Alliance Android Build-In Tailhttp://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
  30. 30. Browsers: South America Prozent Apple Mobile Safari Opera Mini Open Handset Alliance Android Build-In Research In Motion Browser OSS Nokia BrowserNG Microsoft Mobile Internet Explorer Access Netfront Opera Mobilehttp://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
  31. 31. Browsers: Africa Prozent Opera Mini Nokia Mobile Internet Client Access Netfront Apple Mobile Safari OSS Open Handset Alliance Android Build-In Nokia BrowserNG Openwave Mobile Research In Motion Browser Teleca Obigo Tailde.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
  32. 32. Enough Numbers!
  33. 33. In Mobile, fragmentation is forever. Deal with it. in AdMob and GetJar Richard Wong, Investor
  34. 34. Why?
  35. 35. regions, people and situationsrequire a di!erent use of services.
  36. 36. Innovation in mobile is fast. The technologyadaptation lifecycle generates fragmentation at theuser base. Time Technology UsersCrossing the Chasm by Geo!rey A. Moorehttp://en.wikipedia.org/wiki/Crossing_the_Chasm
  37. 37. Web or App?
  38. 38. App ≠ Web The more you limit an o!ering, The more comprehensive your the easier it gets to access it content gets the more meaningful through an App. it gets to access it through the Web. “Apps are like Songs“ “Cool URIs dont change“Daniel K. Appelquist Tim Berners-Leehttp://www.torgo.com/blog/2009/06/apps-are-like-songs.html http://www.w3.org/Provider/Style/URI
  39. 39. WebApps ≠ Web Sites http://pinchzoom.com/posts/anatomy-of-a-html5-mobile-app „Budget appropriately. This is not a website, and it will cost you a lot more.“
  40. 40. Summary.
  41. 41. Good News: Everyone is moving to HTML5http://www.slideshare.net/sevenval/why-html5-is-getting-on-my-nerves
  42. 42. Bad News: You still have to do it.
  43. 43. The challenge is redefined.Keep it running on all handsets/browsers (including the older ones).
  44. 44. The challenge is redefined.Keep it running on all handsets/browsers (including the older ones).keep your site/app „state of the art“! (...and don‘t break it.)
  45. 45. thank you! @sevenval @fitml Rock the mobile web, try our platform: http://fitml.comhttp://www.flickr.com/photos/akira_1972/4376398576http://www.flickr.com/photos/ethanhein/2298278791http://www.flickr.com/photos/baldheretic/2902896742http://www.flickr.com/photos/garryknight/4888370567http://www.flickr.com/photos/novecentino/1020778171/http://www.flickr.com/photos/tbrg-dan/3802885100/http://www.flickr.com/photos/spitzgogo/286917522http://www.flickr.com/photos/pand0ra23/5176011116http://www.flickr.com/photos/mybloodyself/2876923509http://www.flickr.com/photos/voxpelli/2954947277http://www.flickr.com/photos/brykmantra/29475958/http://www.flickr.com/photos/jenosaur/5313047889http://www.flickr.com/photos/ronbennetts/5516621911http://www.flickr.com/photos/matalyn/414083243http://www.flickr.com/photos/timparkinson/2436223445http://www.flickr.com/photos/luthercollegearchives/1484927223 @rolandguelle

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