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Hybrid Apps / iPhoneDevCon 2010

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Hybrid Apps The best of 2 worlds? | iPhoneDevCon 2010 | Cologne
About us
Hybrid Apps The best of 2 2 technology worlds? trade-o!s? 0,5 + 0,5 = 1 0,5 * 0,5 = 0,25
Your Choice: Web or App?
Native vs. Web?
Apps ≠ Sites „control“ „our“ Web „browse“ „my“ App OS Interface Solution Portal Fixed Company Many Task CI Tasks (maybe) many App‘s (must have) Site “Apps are like Songs“ “Cool URIs don't change“ Daniel K. Appelquist Tim Berners-Lee http://www.torgo.com/blog/2009/06/apps-are-like-songs.html http://www.w3.org/Provider/Style/URI
Status 11% Germans use a smartphone = 9 million German smartphone owners 54% of smartphone owners use Apps t ph one 23% daily surfing the m ar mobile Internet N oS Go-SMART-Studie
Status Check: Apps
 ca. 500.000 Apps (Total since launch App Store)
Adaptation for all App stores for  the maximum range? Hardware Policies Firmware
Usage Ø 14 Apps installed 70% use a regular 8 Apps WuV Digitalbarometer (06/2010)
Cost vs. Benefit?
Status Check: Mobile Web
Rendering Engines Mobile Web Fixed Web 60 % WebKit 43 % IE 9 % RIM 31 % Firefox 9 % Opera 15 % WebKit 5 % Netfront 1,5 % Opera 17 % Others 9,5 % Others Source: Device-Trends Report 10/2010 (http://www.sevenval.com) Source: Global Web Stats 10/2010 (http://www.w3counter.com/trends)
Markups K it W eb 28% HTML4 42 % HTML5 WT F? 15% XHTML 1.0 14% XHTML MP 1% Other (inc. WML) Source: Device-Trends Report 10/2010 (http://www.sevenval.com)
What‘s wrong with XHTML MP? <b>bold</b>
The Mobile Web 2010 Powerful JS Engines Media HTML5 CSS3 Queries Frameworks Huge Display Resolutions
?
The su!ering continues... Browsers suck • WebKit fragmentation • Other browsers • „Mobile Issues“ • ...Device APIs, IE9/Gecko, ??? Apps suck • Platform knowledge • Programmiersprachen • Version Fragmentation • Store Policies
This interests the user? NO!
Interests: User Usefulness Fun Usability „Find“ Social / Share
Interests: Company Cost / Benefit Marketing Sales
What are the options?
WebSite
Impulse Site Concept WebSite Web Technologies Online SEO Browser Surfer Share
Impulse Site Concept WebSite Web Technologies Online SEO Browser Surfer Share WebApp
Impulse Site Concept WebSite Web Technologies Online SEO Browser Surfer App Concept Share Professional WebApp
Impulse Site Concept Hybrid App WebSite Web Technologies Online SEO Browser Surfer App Concept Share Professional WebApp
Impulse Site Concept Hybrid App WebSite Web Technologies Catalog Platform specific Online Reviews SEO Browser SDK Surfer App Concept Shop Share User Updates Professional WebApp
Impulse Site Concept Hybrid App WebSite Web Technologien Katalog Platform spezifisch Online Bewertungen SEO Browser SDK Surfer App Concept Shop Share User Updates Professional WebApp Native App
Impulse Site Concept Hybrid App WebSite Web Technologien Catalog Platform specific Online Reviews SEO Browser SDK Surfer App Concept Shop Share User Updates Professional Fun WebApp Native App
Impulse Site Concept Hybrid App WebSite Web Technologies Catalog Platform specific Online Reviews SEO Browser SDK Surfer App Concept Shop Share User Updates Professional Fun WebApp Native App
Matrix WebSite WebApp Native App Hybrid App x x App Concept Site Concept x x x Browser x x x x SDK Fun x x x x Catalog x Surfer x x x Professional x Impulse Reviews Platform specific User Updates x x xx x x xx Web Technologies Online Share xxxx xxxx SEO
Hybrid App: Pros & Cons Pro Contra App Concept Interaction: Web/App Site Concept SDK & Browser SDK Browser No SEO Catalog Platform specific Reviews User Updates Web Technologies Web Technologies Surfer
#fault Don‘t reinvent the browser!
Recommendation Step 1: •Web! ? •Hybrid for the Store (Catalog) •App (Native or Web) with Step 2: •Analysis: •Profis? Step 3: „Profi Features“ •Platform? •Recommendation: WebApp •Features?
thank you! roland at sevenval.com http://www.flickr.com/photos/brent_nashville/4897351886 http://www.flickr.com/photos/mommyof4ruggies/346289381 http://www.flickr.com/photos/joeshlabotnik/305410323 http://www.flickr.com/photos/brent_nashville/4897351886 http://www.flickr.com/photos/markkelley/1022720488 http://www.flickr.com/photos/toyotauk/4754716913 http://www.flickr.com/photos/randysonofrobert/292020324 http://www.flickr.com/photos/stephenhackett/5039942687 http://www.flickr.com/photos/onesec/3759134687 http://www.flickr.com/photos/torkildr/4194610045 http://www.flickr.com/photos/laughingsquid/243706129 http://www.flickr.com/photos/mduchesn/sets/72157607790455060 http://www.flickr.com/photos/waltarrrrr/3055094883 http://www.flickr.com/photos/kenkuhl/2333650570 http://www.flickr.com/photos/zooboing/4543757687 http://www.flickr.com/photos/tomascaspers/404571268 http://www.flickr.com/photos/tantek/2314416269 http://www.flickr.com/photos/doug88888/3709856898 http://www.flickr.com/photos/katasta/893261286 http://www.flickr.com/photos/kb35/1644548833 http://www.flickr.com/photos/cverdier/3978990427

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Hybrid Apps / iPhoneDevCon 2010

  • 1. Hybrid Apps The best of 2 worlds? | iPhoneDevCon 2010 | Cologne
  • 3. Hybrid Apps The best of 2 2 technology worlds? trade-o!s? 0,5 + 0,5 = 1 0,5 * 0,5 = 0,25
  • 6. Apps ≠ Sites „control“ „our“ Web „browse“ „my“ App OS Interface Solution Portal Fixed Company Many Task CI Tasks (maybe) many App‘s (must have) Site “Apps are like Songs“ “Cool URIs don't change“ Daniel K. Appelquist Tim Berners-Lee http://www.torgo.com/blog/2009/06/apps-are-like-songs.html http://www.w3.org/Provider/Style/URI
  • 7. Status 11% Germans use a smartphone = 9 million German smartphone owners 54% of smartphone owners use Apps t ph one 23% daily surfing the m ar mobile Internet N oS Go-SMART-Studie
  • 9. ca. 500.000 Apps (Total since launch App Store)
  • 10. Adaptation for all App stores for  the maximum range? Hardware Policies Firmware
  • 11. Usage Ø 14 Apps installed 70% use a regular 8 Apps WuV Digitalbarometer (06/2010)
  • 14.
  • 15. Rendering Engines Mobile Web Fixed Web 60 % WebKit 43 % IE 9 % RIM 31 % Firefox 9 % Opera 15 % WebKit 5 % Netfront 1,5 % Opera 17 % Others 9,5 % Others Source: Device-Trends Report 10/2010 (http://www.sevenval.com) Source: Global Web Stats 10/2010 (http://www.w3counter.com/trends)
  • 16. Markups K it W eb 28% HTML4 42 % HTML5 WT F? 15% XHTML 1.0 14% XHTML MP 1% Other (inc. WML) Source: Device-Trends Report 10/2010 (http://www.sevenval.com)
  • 17. What‘s wrong with XHTML MP? <b>bold</b>
  • 18. The Mobile Web 2010 Powerful JS Engines Media HTML5 CSS3 Queries Frameworks Huge Display Resolutions
  • 19. ?
  • 20. The su!ering continues... Browsers suck • WebKit fragmentation • Other browsers • „Mobile Issues“ • ...Device APIs, IE9/Gecko, ??? Apps suck • Platform knowledge • Programmiersprachen • Version Fragmentation • Store Policies
  • 21. This interests the user? NO!
  • 22. Interests: User Usefulness Fun Usability „Find“ Social / Share
  • 23. Interests: Company Cost / Benefit Marketing Sales
  • 24. What are the options?
  • 26. Impulse Site Concept WebSite Web Technologies Online SEO Browser Surfer Share
  • 27. Impulse Site Concept WebSite Web Technologies Online SEO Browser Surfer Share WebApp
  • 28. Impulse Site Concept WebSite Web Technologies Online SEO Browser Surfer App Concept Share Professional WebApp
  • 29. Impulse Site Concept Hybrid App WebSite Web Technologies Online SEO Browser Surfer App Concept Share Professional WebApp
  • 30. Impulse Site Concept Hybrid App WebSite Web Technologies Catalog Platform specific Online Reviews SEO Browser SDK Surfer App Concept Shop Share User Updates Professional WebApp
  • 31. Impulse Site Concept Hybrid App WebSite Web Technologien Katalog Platform spezifisch Online Bewertungen SEO Browser SDK Surfer App Concept Shop Share User Updates Professional WebApp Native App
  • 32. Impulse Site Concept Hybrid App WebSite Web Technologien Catalog Platform specific Online Reviews SEO Browser SDK Surfer App Concept Shop Share User Updates Professional Fun WebApp Native App
  • 33. Impulse Site Concept Hybrid App WebSite Web Technologies Catalog Platform specific Online Reviews SEO Browser SDK Surfer App Concept Shop Share User Updates Professional Fun WebApp Native App
  • 34. Matrix WebSite WebApp Native App Hybrid App x x App Concept Site Concept x x x Browser x x x x SDK Fun x x x x Catalog x Surfer x x x Professional x Impulse Reviews Platform specific User Updates x x xx x x xx Web Technologies Online Share xxxx xxxx SEO
  • 35. Hybrid App: Pros & Cons Pro Contra App Concept Interaction: Web/App Site Concept SDK & Browser SDK Browser No SEO Catalog Platform specific Reviews User Updates Web Technologies Web Technologies Surfer
  • 36. #fault Don‘t reinvent the browser!
  • 37. Recommendation Step 1: •Web! ? •Hybrid for the Store (Catalog) •App (Native or Web) with Step 2: •Analysis: •Profis? Step 3: „Profi Features“ •Platform? •Recommendation: WebApp •Features?
  • 38. thank you! roland at sevenval.com http://www.flickr.com/photos/brent_nashville/4897351886 http://www.flickr.com/photos/mommyof4ruggies/346289381 http://www.flickr.com/photos/joeshlabotnik/305410323 http://www.flickr.com/photos/brent_nashville/4897351886 http://www.flickr.com/photos/markkelley/1022720488 http://www.flickr.com/photos/toyotauk/4754716913 http://www.flickr.com/photos/randysonofrobert/292020324 http://www.flickr.com/photos/stephenhackett/5039942687 http://www.flickr.com/photos/onesec/3759134687 http://www.flickr.com/photos/torkildr/4194610045 http://www.flickr.com/photos/laughingsquid/243706129 http://www.flickr.com/photos/mduchesn/sets/72157607790455060 http://www.flickr.com/photos/waltarrrrr/3055094883 http://www.flickr.com/photos/kenkuhl/2333650570 http://www.flickr.com/photos/zooboing/4543757687 http://www.flickr.com/photos/tomascaspers/404571268 http://www.flickr.com/photos/tantek/2314416269 http://www.flickr.com/photos/doug88888/3709856898 http://www.flickr.com/photos/katasta/893261286 http://www.flickr.com/photos/kb35/1644548833 http://www.flickr.com/photos/cverdier/3978990427