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100607 device trends_2014-2

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100607 device trends_2014-2

  1. 1. Device Trends Sevenval 2014 07th June 2014
  2. 2. 2 Unique Devices 4770 Dominating Few* (52,0 %) 7 Longtail** (48,0 %) 4763 The Mobile Longtail Worldwide Top 20 mobile devices by mobile web traffic Sevenval Device Trends | May 2014 ~4770 Devices iPhone 5 Samsung Galaxy SIII iPhone 5 15,9 % iPhone 4(S) 11,7 % iPhone (older) 6,4 % Samsung Galaxy S III 6,4 % Samsung Galaxy S II 3,9 % Samsung Galaxy S IV Mini 3,9 % Samsung Galaxy S III Mini 3,8 % Samsung Galaxy S IV 3,8 % Samsung Galaxy Ace Plus 1,2 % Samsung Galaxy Note II 1,1 % Sony Xperia Z 0,9 % HTC One 0,9 % Samsung Galaxy Ace 2 0,8 % LG Nexus 4 0,8 % Samsung Galaxy S III LTE 0,7 % LG Nexus 5 0,7 % Samsung Galaxy S Plus 0,7 % Samsung Galaxy S 0,7 % HTC One S 0,6 % Nokia Lumia 920 0,5 % 52,0 % *Devices needed to reach 50% of smartphone owners **Devices needed to reach the rest of smartphone owners Samsung Galaxy SII iPhone 4(S) iPhone (older) Samsung Galaxy SIV MiniSamsung Galaxy SIII Mini
  3. 3. 3Sevenval Device Trends | May 2014 Not one but 4770+different devices access mobile websites worldwide today.
  4. 4. 4Sevenval Device Trends | May 2014 The few top 7 dominate 52,0%of the worldwide market, but the longtail counts for 48,0%.
  5. 5. 5 iOS Version Statistic All Platforms Sevenval Device Trends | May 2014 http://david-smith.org/iosversionstats/ iOS is continuously updated, however old devices still exist which are not capable of updates.
  6. 6. 6 Android Version Statistic All Platforms Sevenval Device Trends | May 2014 http://developer.android.com/about/dashboards/index.html Due to manufacturer adaptations updates happen rarely. Thus a wide spread of OS versions is available.
  7. 7. 7Sevenval Device Trends | May 2014 Device + Browser + Operating System = Unique Client
  8. 8. 8Sevenval Device Trends | May 2014 More than 56.070 unique clients are in the market right now. Source: Sevenval Database 04/2014
  9. 9. 9Sevenval Device Trends | May 2014 In mobile fragmentation is forever. Deal with it. Richard Wong Investor in AdMob and Getjar
  10. 10. Bahnhofsvorplatz 1 50667 Cologne office +49 221 846 30 100 email info@sevenval.com Cologne Köpenicker -Str. 154 10997 Berlin office +49 30 707 90 200 email info@sevenval.com Berlin www.sevenval.com Kaiserstraße 113-115 1070 Vienna office +43 1 522 500 611-1 email info@sevenval.com Vienna

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