PUBLIC RELATIONS …




                     A PRESENTATION BY
                          SEVENTY
                          ...
PUBLIC RELATIONS …




                     SEVENTY
                     SEVEN
                        PR
PUBLIC RELATIONS …

    CORPORATE
     CONSUMER
  ISSUES MANAGEMENT
  CRISIS COMMUNICATIONS
   PUBLIC AFFAIRS
INTERNAL COM...
PUBLIC RELATIONS …




                     SEVENTY
                     SEVEN
                        PR
SOME TRENDS … GOVERNMENT SCRUTINY
              OF BRANDS




                                    SEVENTY
                ...
SOME TRENDS … CONSUMER SCRUTINY
              OF BRANDS (INTERNATIONALLY)




                                    SEVENTY
...
SOME TRENDS … BRANDS “OPENING UP”




                                    SEVENTY
                                    SEVE...
SOME TRENDS … BRANDS SEEKING
              CUT-THROUGH:
              THE RISE OF “INTERESTING”




                      ...
SOME TRENDS … THE RISE OF “EXPERIENCE”




                                     SEVENTY
                                  ...
SOME TRENDS … DIGITAL AND ADVERTISING
              WAKING UP TO PR: FOR
              EXPLOITATION AND TRAFFIC




      ...
PUBLIC RELATIONS … WHY IS IT INTERESTING?

  JACK-OF-ALL-TRADES, MASTER OF
     SOME: STRATEGIST, SUIT AND
        CREATIV...
WHAT MAKES A GOOD PR?


PASSION FOR THE MEDIA … GIFT OF
THE GAB … WRITING SKILLS …
PROJECT AND EVENT MANAGEMENT
SKILLS … O...
GETTING IN …

RESEARCH THE AGENCIES: SPECIALIST OR FULL-SERVICE?
- PR WEEK, PRCA, MARKETING ALL DO LEAGUE TABLES

RESEARCH...
VERY MUCH

            SEVENTY
            SEVEN
               PR
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Ipa Presentation 001 (May 08)

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Ipa Presentation 001 (May 08)

  1. 1. PUBLIC RELATIONS … A PRESENTATION BY SEVENTY SEVEN SEVENTY SEVEN PRPR
  2. 2. PUBLIC RELATIONS … SEVENTY SEVEN PR
  3. 3. PUBLIC RELATIONS … CORPORATE CONSUMER ISSUES MANAGEMENT CRISIS COMMUNICATIONS PUBLIC AFFAIRS INTERNAL COMMUNICATION DIGITAL CITY & FINANCIAL PUBLICITY SEVENTY SEVEN PR
  4. 4. PUBLIC RELATIONS … SEVENTY SEVEN PR
  5. 5. SOME TRENDS … GOVERNMENT SCRUTINY OF BRANDS SEVENTY SEVEN PR
  6. 6. SOME TRENDS … CONSUMER SCRUTINY OF BRANDS (INTERNATIONALLY) SEVENTY SEVEN PR
  7. 7. SOME TRENDS … BRANDS “OPENING UP” SEVENTY SEVEN PR
  8. 8. SOME TRENDS … BRANDS SEEKING CUT-THROUGH: THE RISE OF “INTERESTING” SEVENTY SEVEN PR
  9. 9. SOME TRENDS … THE RISE OF “EXPERIENCE” SEVENTY SEVEN PR
  10. 10. SOME TRENDS … DIGITAL AND ADVERTISING WAKING UP TO PR: FOR EXPLOITATION AND TRAFFIC SEVENTY SEVEN PR
  11. 11. PUBLIC RELATIONS … WHY IS IT INTERESTING? JACK-OF-ALL-TRADES, MASTER OF SOME: STRATEGIST, SUIT AND CREATIVE IN A SINGLE DAY TOP-TABLE STUFF: THINK ABOUT THE SEAT CAMPBELL SAT IN BREADTH AND DEPTH: UNDERSTAND THE BRANDS, THE CONSUMERS, THE MEDIA FROM SUBLIME TO RIDICULOUS: IN THE SPACE OF AN HOUR SEVENTY SEVEN PR
  12. 12. WHAT MAKES A GOOD PR? PASSION FOR THE MEDIA … GIFT OF THE GAB … WRITING SKILLS … PROJECT AND EVENT MANAGEMENT SKILLS … ORGANISATION AND TIME MANAGEMENT … ADAPTABILITY UNDERSTANDING OF BRANDS … “GETTING” CONSUMERS … AN INTEREST IN BUSINESS … APPLIED CREATIVITY … PEOPLE MANAGEMENT … AN ENQUIRING MIND SEVENTY SEVEN PR
  13. 13. GETTING IN … RESEARCH THE AGENCIES: SPECIALIST OR FULL-SERVICE? - PR WEEK, PRCA, MARKETING ALL DO LEAGUE TABLES RESEARCH THEIR CLIENT LISTS WHAT SORT OF AGENCY WILL SUIT YOU?: - SMALL (UNSTRUCTURED BUT LOTS OF RESPONSIBILITY) - LARGE (STRUCTURED TRAINING, OFTEN HIERARCHICAL) GET SOME EXPERIENCE: IF NOT IN AN AGENCY, THINK IN- HOUSE (CORPORATE OR VOLUNTARY SECTOR) OR THINK ABOUT WORK IN THE MEDIA ITSELF WHAT WILL PERSUADE AN AGENCY TO RECRUIT YOU: WILD AND WHACKY OR STRAIGHT AND SERIOUS? SUITED AND BOOTED OR BAGGY JEANS AND TRAINERS? SEVENTY SEVEN PR
  14. 14. VERY MUCH SEVENTY SEVEN PR

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