What is S.S.O.M.

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Social Search Optimized Marketing (SSOM) is the evolution of Traditional Online Marketing Practices which have quickly become obsolete, especially with the advent of Google +1.

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What is S.S.O.M.

  1. 1. What is SSOM?<br />Seven Sigma Online Marketing Solutions<br />S.S.O.M<br />
  2. 2.
  3. 3. S.S.O.M.<br />
  4. 4. S.S.O.M.<br />S = Social<br />S = Search<br />O = Optimized<br />M = Marketing<br />This is a term I picked up from the SEOMOZ Blog: http://www.seomoz.org/ugc/seo-marketing-is-dead-is-dead-long-live-ssom<br />
  5. 5. What Is SSOM?<br />Social Search Optimized Marketing (SSOM) is the Optimization of Online Content for both the search engines and the social media networks.<br />
  6. 6. What is SSOM?<br />This Online Content Optimization is a fusion of the following:<br />SEO (Search Engine Optimization);<br />Social Media Marketing (SMM)<br />Social Branding<br />Search Engine Marketing (SEM)<br />Social Media Optimization (SMO)<br />
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  8. 8. SSOM has become more relevant today with the advent of Google Plus One (Google +1)<br />
  9. 9. What is Google +1?<br />Google is making a big new push into social with a feature called “+1” that is similar in purpose to the Facebook “Like” button, but integrated directly into the world’s biggest search engine.<br />
  10. 10. What is Google +1?<br />Google defines this action as a “public stamp of approval,” and it is exactly that. When you +1 something, your name becomes associated with that link “in search, on ads, and across the web,” according to the company. It also shows up in a feed on your Google Profile, which is required to use the product.<br />http://mashable.com/2011/03/30/google-plus-one-button/<br />
  11. 11. Popular Search Engines<br />Google<br />Yahoo<br />Bing<br />Ask<br />AOL<br />
  12. 12.
  13. 13. Popular Social MediaNetworks<br />Facebook<br />Twitter<br />MySpace<br />Youtube<br />Foursquare<br />Plurk<br />Flickr<br />
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  15. 15. SSOM Content Candidates<br />The content for a typical SSOM Campaign includes:<br />Articles<br />Pictures<br />Podcasts<br />Videos<br />Slideshows <br />Documents<br />Web 2.0 Properties <br />
  16. 16. SSOM Content Candidates Cont’d<br />Web 2.0 Content Properties<br />Facebook Profile<br />Facebook Page<br />Twitter Profile<br />MySpace Profile<br />Google Profile<br />Plus More<br />
  17. 17. Conclusion<br />Social Search Optimized Marketing (SSOM) is the evolution of Traditional Online Marketing Practices which have quickly become obsolete, especially with the advent of Google +1.<br />
  18. 18. S.S.O.M. Hybrid Model<br />The SSOM Hybrid model is a combination of the best practices of:<br />Search Engine Optimization (SEO)<br />Search Engine Marketing (SEM)<br />Social Media Optimization(SMO)<br />Social Media Marketing (SMM)<br />
  19. 19. Interested in a Free 7-Day S.S.O.M. Trial Campaign?<br />Click Here To Book Now! <br />
  20. 20. Contact<br />Website<br />http://www.SevenSigmaSEO.com<br />Email<br />ajaya@sevensigmaseo.com<br />Facebook<br />http://on.fb.me/7sigmaseo<br />Twitter<br />http://twitter.com/#!/SevenSigmaSEO<br />

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