4 Reasons to Develop a B2B Slideshare Marketing Strategy Right Now
4 Reasons to Develop a
B2B Slideshare Marketing
Strategy Right Now
B2B Slideshare Marketing
Do you have PowerPoint slides from past presentations and webinars gathering dust on
your hard drive? B2B marketers can turn them into powerful visual marketing assets by
publishing them to LinkedIn Slideshare.
Slideshare is a content publishing platform that provides a way for professionals to make
their valuable content easily accessible online. Currently, the website receives 70 million
visitors per month, making it an effective channel through which B2B marketers can
establish expertise and attract potential customers.
We use the platform ourselves to boost SEO, drive awareness in new audiences, and entice
engagement. Below, we share four reasons to add a Slideshare marketing strategy to your
B2B marketing arsenal.
4 Reasons You Need a B2B
1. Improve Your Search
Search engine exposure is a compelling reason to promote content on Slideshare for many
B2B marketers. As one of the top 200 most visited websites in the world, Slideshare
content tends to rank highly in search engine results. In fact, 80% of their 70 million
monthly visitors come through targeted search. You can use your Slideshare content to
reach even more prospects via search by using targeted keywords in your presentation.
2. Generate More Leads
Another benefit of Slideshare is that the platform allows you to set up a lead generation
form on the final slide of your presentation to leverage content downloads and collect
viewer contact information. This service is fairly inexpensive compared to other lead
generation tools on the market. Even without the form, you can still gain leads by including
links within your presentation directly to your website or landing page, or utilizing social
media opt-in forms as a part of your Slideshare social media strategy.
3. Maximize Your Content
Slideshare makes uploading PowerPoint files quick and painless, but that’s not all. B2B
marketers can repurpose virtually any type of content into a compelling Slideshare
presentation, including blog posts, white papers, articles, and reports. Repurposing and
distributing content gives it a higher chance of being discovered, and helps to cut down on
content creation time.
4. Establish Yourself as a
Becoming a thought leader in an industry is an enviable position, as thought leaders have
higher visibility, authority, and brand loyalty than most. Sharing valuable content across this
platform gives you the chance to reach a wider audience and cultivate your online
Start developing a Slideshare marketing strategy today to better establish and promote your
brand, grow your audience, and gain B2B quality leads.
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