Search Engine Optimization
    Practical Application


                Steven Evatt, Chron.com
Today We’ll Cover:

   • Search Engine Basics
   • Basic SEO Principles
   • Take Aways
How does a search engine work?
Who to optimize for?
               Market share
                ● Google – 78.4%


                ● Yahoo – 11.8%


   ...
Automation
   Automate of SEO
    Basics to ensure
    consistent SEO
    performance
Content is King
Page Title
   Page titles should be
    unique
   Includes metro area –
    “Houston‿
SEO Evatt Chron.com 2008
SEO Evatt Chron.com 2008
SEO Evatt Chron.com 2008
SEO Evatt Chron.com 2008
SEO Evatt Chron.com 2008
SEO Evatt Chron.com 2008
SEO Evatt Chron.com 2008
SEO Evatt Chron.com 2008
SEO Evatt Chron.com 2008
SEO Evatt Chron.com 2008
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SEO Evatt Chron.com 2008

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SEO Evatt Chron.com 2008

  1. 1. Search Engine Optimization Practical Application Steven Evatt, Chron.com
  2. 2. Today We’ll Cover: • Search Engine Basics • Basic SEO Principles • Take Aways
  3. 3. How does a search engine work?
  4. 4. Who to optimize for?  Market share ● Google – 78.4% ● Yahoo – 11.8% ● MSN/Live – 5.2%  Chron.com ● Google – 63.3% ● Yahoo – 17.7% ● MSN/Live – 9.2%
  5. 5. Automation  Automate of SEO Basics to ensure consistent SEO performance
  6. 6. Content is King
  7. 7. Page Title  Page titles should be unique  Includes metro area – “Houston‿

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