The Crowdsourcing and the Crowdfunding

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Presentation on the Crowdsourcing and the Crowdfunding made by Serge Van Oudenhove for the Certificate in Marketing and Web 2.0 @ Ichec Enterprise Bruxelles

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The Crowdsourcing and the Crowdfunding

  1. 1. The Crowdsourcing 1 Certificat en Marketing Digital et Web 2.0 25 March 2014 Serge Van Oudenhove
  2. 2. “The term social refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary. Wikipedia 2
  3. 3. “An economy or economic system consists of the production, distribution or trade, and consumption of limited goods and services by different agents in a given geographical location” Wikipedia 3
  4. 4. HOW DID WE GET HERE ? 4
  5. 5. TIME MACHINE 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. 13
  13. 13. April 30th 1993 14
  14. 14. 15
  15. 15. “The WorldWideWeb (W3) is a wide-area hypermedia information retrieval initiative aiming to give universal access to a large universe of documents.” CERN (1993) 16
  16. 16. World Wide Web WWW became free and available for everyone • Open Universal Acces to information • http://info.cern.ch/hypertext/WWW/TheProject.html • Verry high rate of adoption • E-commerce, Search Engine and Social Media Emergence 17
  17. 17. 18 1994
  18. 18. 199819
  19. 19. 20 2004
  20. 20. IT’S GOING FAST ! 21
  21. 21. The social economy: Unlocking value and productivity through social technologies http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy22
  22. 22. 23
  23. 23. 1,8 Billion Social Network Users 24
  24. 24. VERRY FAST !!! 25
  25. 25. 26
  26. 26. 27
  27. 27. 2014 28
  28. 28. 29
  29. 29. 30
  30. 30. TECHNOLOGICAL TRENDS 31
  31. 31. 32 WEB 2.0 • Web as a platform • Collective Intelligence  Collaborative network effect • RSS syndication • Saas Tim O’Reilly (2004) Web 1.0 Web 2.0 Content Management System Wikis Personal Website Blogging Publishing Participation Search Engine Application Domain naim SOASOE Free Freemium Directories Tagging Taxonomie Folksonomie License Saas Server Cloud Computing O’Reilly Tim, “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software”, Communication & Strategies, (2007)
  32. 32. The Social Technologies 33
  33. 33. The Social Technologies 34
  34. 34. The Enterprise 2.0 35
  35. 35. The Cloud 36
  36. 36. 37
  37. 37. 38
  38. 38. 39
  39. 39. Big-Data 40
  40. 40. “Every two days now we create as much information as we did from the dawn of civilization up until 2003... …That’s something like 5 exabytes of data” Eric Schmidt, Google CEO (2010) 41
  41. 41. The Rise of the mobile 42
  42. 42. SOCIOLOGICAL TRENDS 43
  43. 43. The Digital Natives44
  44. 44. 45 The Collective Intelligence “Collective intelligence is shared or group intelligence that emerges from the collaboration, collective efforts, and competition of many individuals and appears in consensus decision making. ” WIKIPEDIA
  45. 45. 46
  46. 46. 47
  47. 47. 48
  48. 48. 49
  49. 49. 50
  50. 50. 51 Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations. James Surowiecky
  51. 51. Not all crowds are wise… 52
  52. 52. The Wisdom of Crowds 53 The 4 conditions to form a wise crowd • Diversity of opinion • Independence • Decentralization • Aggregation
  53. 53. Application of the Wisdom of Crowds • Crowdsourcing and Crowdfunding • Open Innovation • Open Source • Problem Solving Method • Prediction Market 54
  54. 54. 55
  55. 55. Why the Collaboration should be limited to within the « Four Walls » of the organisation ? 56
  56. 56. http://www.scoop.it/t/open-innovation-2-0/p/1193878688/crowdsourcing-evolution 57
  57. 57. Crowdsourcing :Why the Power of the Crowd Is Driving the Future of Business, Jeff Howe (2008) 58
  58. 58. 59
  59. 59. https://www.youtube.com/watch?v=-38uPkyH9vI 60
  60. 60. 61
  61. 61. 62 Cloud Labor “Leveraging of a distributed virtual labor pool, available on- demand to fulfill a range of tasks from simple to complex. Crowdsourcing is used to connect labor demand and supply” Crowdsourcing.org
  62. 62. Cloud Labor http://www.freelancer.com/ 63
  63. 63. https://www.odesk.com/ Cloud Labor 64
  64. 64. 65 Crowd Creativity “Tapping of creative talent pools to design and develop original art, media or content. Crowdsourcing is used to tap into online communities of thousands of creatives to develop original products and concepts, including photography, advertising, film, video production, graphic design, apparel, consumer goods, and branding concepts” Crowdsourcing.org
  65. 65. Crowd Creativity http://fr.99designs.be/ 66
  66. 66. Crowd Creativity https://www.scoopshot.com 67
  67. 67. Crowd Creativity https://www.olapic.com/ 68
  68. 68. Crowd Creativity http://www.jelli.com/ 69
  69. 69. Crowd Creativity https://www.audiodraft.com/ 70
  70. 70. 71 Open Innovation “Use of sources outside of the entity or group to generate, develop and implement ideas. In a world of widely distributed knowledge, where the boundaries between a firm and its environment have become more permeable, companies cannot afford to rely entirely on their own research and ideas to maintain a competitive advantage” Crowdsourcing.org
  71. 71. Open Innovation 72
  72. 72. Open Innovation https://www.innocentive.com/ 73
  73. 73. Open Innovation http://www.openideo.com/ 74
  74. 74. Open Innovation http://www.openideo.com/ 75
  75. 75. Open Innovation http://lego.cuusoo.com/ 76
  76. 76. Open Innovation http://lego.cuusoo.com/ 77
  77. 77. Open Innovation http://www.ideastorm.com/ 78
  78. 78. 79 Distributed Knowledge “Development of knowledge assets or information resources from a distributed pool of contributors. Crowdsourcing is used to develop, aggregate, and share knowledge and information through open Q&A, user-generated knowledge systems, news, citizen journalism, and forecasting” Crowdsourcing.org
  79. 79. Distributed Knowledge https://fr.wikipedia.org 80
  80. 80. Distributed Knowledge http://www.quora.com/ 81
  81. 81. Distributed Knowledge http://www.imdb.com/ 82
  82. 82. Distributed Knowledge http://www.tomnod.com/nod/ 83
  83. 83. 84
  84. 84. 85 Crowdfunding “Financial contributions from online investors, sponsors or donors to fund for-profit or non-profit initiatives or enterprises. Crowdfunding is an approach to raising capital for new projects and businesses by soliciting contributions from a large number of stakeholders” Crowdsourcing.org
  85. 85. Crowdfunding • Equity-Based Model • Lending-Based Model • Rewards-Based Model • Donation-Based Model 86
  86. 86. Equity-Based Model https://www.wiseed.com/fr 87
  87. 87. Equity-Based Model https://www.mymicroinvest.com/ 88
  88. 88. Lending-Based Model https://www.lookandfin.com/fr/accueil-12/ 89
  89. 89. Lending-Based Model http://www.kiva.org/ 90
  90. 90. Reward-Based model https://www.kickstarter.com/ 91
  91. 91. Reward-Based model http://www.kisskissbankbank.com/ 92
  92. 92. Donation-Based model http://www.crowdrise.com/ 93
  93. 93. TO CONCLUDE 94
  94. 94. 95
  95. 95. Thanks for your Attention 96
  96. 96. More Information http://www.crowdsourcing.org/ 97

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