Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Email Evolution Conference

460 views

Published on

  • Be the first to comment

  • Be the first to like this

Email Evolution Conference

  1. 1. Seth BermanBabyCenterDirector, Global Marketing Twitter: @sbermo #EEC12
  2. 2. BabyCenter#1 pregnancy and parenting site and mobile platformworldwide Leadership Trusted Influential Celebrated • 24MM users in over • Nearly 3x more • Most popular social • 2011 Webby Award 22 markets worldwide trusted than any site for product and People’s Voice other pregnancy and recommendations Award in the • 7 out of 10 babies parenting site among new and Family/Parenting born in the US last expectant moms category year are BabyCenter • Recommended 2x babies more often than the • More than 3 out of 4 • 2011 OMMA for Best next closest moms share the Social Network for the • Apps Magazine parenting site information they find BabyCenter named us one of the on BabyCenter with Community Top 100 apps of 2010 other moms Sources: Online Parenting Media Landscape Study, May 2010. Research conducted by Decipher and commissioned by BabyCenter, among U.S. pregnant women and moms with children 0 to 2 years old, age 18+. Internal logs, March 2011. Twitter: @sbermo #EEC12 CDC ,2008. AOL Webby Awards, 2010. 2010 Jack Myers© BabyCenter LLC. Confidential. All rights reserved. Media Business Report. 2011 Consumer Reports.
  3. 3. Reaching her at the right timeWith stage-based solutions Em l ai Cont ent Soci al Vi deo Mobi l e Twitter: @sbermo #EEC12/ / I nt r o © BabyCenter LLC. Confidential. All rights reserved.
  4. 4. Today isthe mobileinflection point © BabyCenter LLC. Confidential. All rights reserved.
  5. 5. Rapid smartphone adoption+50% increase in smartphone users, 2010 to 2011 The Fact s: Nearly 1 in 3 people in the U.S. have a smartphone. Source: the Nielsen company Source: eMarketer, August 2011 Twitter: @sbermo #EEC12 © BabyCenter LLC. Confidential. All rights reserved.
  6. 6. The Inbox is the new portal The Fact s: W hen do y ou check em l on your ai Q: s m t phone? ar ( Based on t ext l ogs) 78%us e em l on t hei r ai s m t phone t o f i l t er ar i ncom ng com uni cat i ons . i mFrequency of Using Email © BabyCenter LLC. Confidential. All rights reserved.
  7. 7. Moms are hooked on daily deals Subscribe to one or more60% service (e.g., Groupon, Living Social) with 9 avg number of deals/offers purchased this year36% Share daily deals through social networks (124 index) Agree “When I save money on a84% shopping trip by using coupons, sales or other deals, I feel like I won!” © BabyCenter LLC. Confidential. All rights reserved. 7
  8. 8. © 2012 BabyCenter LLC. Confidential. All rights reserved.

×