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A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />By Seth Gordon, A VERY Simple Typical Miami ...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Things you should do:<br />Make a PLAN (who ...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Things you should NOT do:<br />Be FAKE in an...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />The Environment for Social Media<br />The Go...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />The Options<br />WEB SITES, BLOGS<br />Corpo...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />The Social Media Options<br />Linkedin<br />...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />IfSocial Media Platforms were Beers<br />Fac...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Others SM<br />NING<br />Tagged<br />Classma...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of Linkedin<br />Establishing Profe...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of Facebook<br />Establishing Perso...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of Plaxo<br />???????<br />I have n...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of MySpace<br />For an artist or mu...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of Twitter<br />Generate broad-base...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of YouTube<br />Best for consumer p...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of BLOGS<br />Creation of distincti...
A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Where are we going next?<br />If I knew, I’d...
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Social Media For Typical Miami Businessperson 4.20.10

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Very basic overview of Social Media for guys who wear Brooks Brothers suits and drink Scotch

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Social Media For Typical Miami Businessperson 4.20.10

  1. 1. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />By Seth Gordon, A VERY Simple Typical Miami Businessperson<br />
  2. 2. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Things you should do:<br />Make a PLAN (who do you want to reach? What’s the most effective way to reach them? Etc.)<br />“Give to Get” (you need to GIVE something before expecting people to give anything in return)<br />Dedicate some time and effort<br />Be transparent (do not try to be sneaky)<br />Understand: You do not control the message<br />Invite participation, feedback, etc.<br />Keep score <br />
  3. 3. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Things you should NOT do:<br />Be FAKE in any way (typical PR trick)<br />Fail to listen<br />Try to impose your style on the conversation<br />Be pushy or use obvious salesmanship<br />Speak through separate, uncoordinated channels<br />
  4. 4. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />The Environment for Social Media<br />The Golden Era of Mainstream Media is ending (beginning in 1890 – peaking in 1960 – and ending in 1980)<br />“Mass Media” (one channel reaching everybody) replaced by “Micro Media” (many channels each reaching specific, highly targeted audiences)<br />“Social Media” emerges in 2000 as NEW channel<br />Interactive, 2-way “conversations”<br />User generated content<br />User generated rules of engagement<br />
  5. 5. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />The Options<br />WEB SITES, BLOGS<br />Corporate blogs, product/service blogs <br />SOCIAL NETWORKS<br />Linkedin, Facebook, Plaxo, MySpace, YouTube, Twitter, Yahoo Groups<br />DIRECT INVOLVEMENT<br />Networking Events , Seminars, Webinars <br />
  6. 6. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />The Social Media Options<br />Linkedin<br />Facebook<br />Plaxo<br />MySpace<br />YouTube<br />Twitter<br />
  7. 7. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />IfSocial Media Platforms were Beers<br />Facebook would be Budweiser (250,000,000 users)<br />MySpace would be Miller/Coors (125,000,000 users)<br />Twitter would be Pabst (80,500,000 users)<br />Linkedin would be Boston Beer (60,000,000)<br />YouTube would be Yuenglin<br />Everything else would be regional niche brands /craft beers<br />
  8. 8. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Others SM<br />NING<br />Tagged<br />Classmates<br />Hi5<br />MyYearbook<br />MeetUp<br />Bebo<br />MyLife<br />Friendster<br />MyHeritageMultiply<br />Orkut<br />Badoo<br />Gaia online<br />
  9. 9. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of Linkedin<br />Establishing Professional Relationships<br />Circulating your credentials<br />Demonstrating competence/mastery<br />Showcasing your network<br />Building Connections (with limitations)<br />Creating alliances<br />
  10. 10. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of Facebook<br />Establishing Personal Connections<br />Building Brand identity<br />Communicating your personality<br />Aggregating people into Groups<br />Organizing events<br />Building Connections (with no limitations)<br />
  11. 11. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of Plaxo<br />???????<br />I have no clue what to do with Plaxo<br />Would migrate all contacts to Facebook and/or Linkedin if I could<br />
  12. 12. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of MySpace<br />For an artist or musician: Invaluable!!<br />For a Typical Miami Businessperson: Nada<br />
  13. 13. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of Twitter<br />Generate broad-based Buzz for matters of interest to the general public<br />Demonstrate techno-savvy<br />Demonstrate industry/sector knowledge<br />Reach retail consumers in highly targeted way<br />Inject your thoughts into the “Brain Cloud”<br />Show off by inventing new applications<br />
  14. 14. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of YouTube<br />Best for consumer products/services<br />Best for guerilla marketing campaigns<br />Best for humor-based messages<br />May be highly targeted via email distribution<br />
  15. 15. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Best Use of BLOGS<br />Creation of distinctive personality<br />Self-branding as expert<br />Creating and building loyalty<br />Best for interactive relationships<br />
  16. 16. A VERY Simple Guide to Social Media for the Typical Miami Businessperson<br />Where are we going next?<br />If I knew, I’d be sitting on my mega yacht<br />If I was going to guess, I’d say:<br />Greater personalization<br />More segmentation (individual channels within Facebook and Linkedin)<br />More integration of features (many points of entry)<br />Simpler interfaces<br />Accelerated de-technicalization<br />Consider the evolving simplification of Cars & Stero systems<br />

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