This is the presentation that Seth Goldstein of socialmedia.com gave on Monday June 2 to the Internet Advertising Bureau (IAB) in NY. The title is: "social media: questions start conversations"
6. 13 Years of Online Content Growth!
7,000
5,250
3,500
1,750
0
1995 1998 2002 2008
# display impressions across the web (in millions)
IAB Keynote 6/2/08
16. Social Media
is active sharing online Are you going
What car do you What’s on your Have you seen Why do you to Dave’s
want to be seen in? playlist? that movie? like Macs? party?
IAB Keynote 6/2/08
17. Social Media =
social social social
+ applications + advertising
platforms
IAB Keynote 6/2/08
18. The Social Media Stack
ADS
inspire conversations
APPS
enable interactions
PLATFORMS
connect friends
IAB Keynote 6/2/08
21. 70 Million Active Users on Facebook
70M
▪ Number of users 70
doubles every 6
months 56
▪ 250,000+ new
users a day 42
28
14
0
Source: Facebook Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
IAB Keynote 6/2/08 PLATFORMS
22. “The social graph is the set of
connections which define your real-
life social network.”
-Mark Zuckerberg
IAB Keynote 6/2/08 PLATFORMS
23. quot;You might log into Facebook in the morning
and you might stay in Facebook throughout
the day...it becomes the platform and from
within it you can do almost everything you
want to do.quot;
Charlene Li
Forrester Research
IAB Keynote 6/2/08 PLATFORMS
24. “Facebook is commanding a mass market in
a way traditional forms of media no longer
do. Even TV does not have the same level
of engagement. Right now, Facebook is
unique.quot;
-Peter Fader
Wharton marketing professor
IAB Keynote 6/2/08 PLATFORMS
28. The Filter Factor
APPS
organize
interactions
Walls Pokes Quizzes Ratings Games Gifts
PLATFORMS
People are
constantly
interacting with
each other
IAB Keynote 6/2/08
29. The Filter Factor
APPS
organize
interactions
Walls Pokes Quizzes Ratings Games Gifts
PLATFORMS
People are
constantly
interacting with
each other
IAB Keynote 6/2/08
34. Social ads
The power of lots of little,
quiet social ads vs one big
ad on fixed content.
ADS
IAB Keynote 6/2/08
35. Evolution of Online Advertising
Display Behavioral Social
Where do you want
BUY ME! buy me buy me
to take a test drive?
Have you seen
Indiana Jones yet?
Have you heard the
new Coldplay CD?
Loud Medium Quiet
IAB Keynote 6/2/08
36. “Utility doesn't have to big this big
thing. It can take place in smaller,
more frequent interactions.”
-Mark Zuckerberg
IAB Keynote 6/2/08 PLATFORMS
37. How can brands inspire quiet
conversations?
ADS
IAB Keynote 6/2/08
38. “Hey, I just bought a great new car...”
`
Quiet & engaging
IAB Keynote 6/2/08
51. “
Who is your greenest friend?
Where do you want to go on vacation?
Which one of your friends knows movies best?
Which shoe matches your personality best?
IAB Keynote 6/2/08