How to do great social creative in a low bandwidth world

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Presentation to Federated Media CM Summit in NY on June 1, 2009.

- Why are social ads important?
- introducing MySpace social interaction ads
- 5 rules for social creative
- Make your own Twitter ad

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How to do great social creative in a low bandwidth world

  1. 1. @seth Date
  2. 2. introducing... MySpace Social Interaction Ads !quot;#$%$&'()'*quot;+,-./$&,-0+quot;/
  3. 3. 7
  4. 4. 8
  5. 5. Some Creative Rules
  6. 6. 1/ Reverse the porn principle Create content to be shared, not consumed
  7. 7. 2/ Make it easy to pass along.
  8. 8. 3/ Ask interesting questions, dont make statements
  9. 9. 4/ Allow your message to adapt to its environment.
  10. 10. 5/ Focus on accuracy, not precision.
  11. 11. 5 rules to great social creative 01 / Reverse the Porn Principle 02 / Make it easy to pass along 03 / Ask questions 04 / Allow your message to be adapted to its environment 05 / Focus on accuracy not precision
  12. 12. No more lonely ads. People are more interesting than things. Better for Users
  13. 13. Case Study: Self Service Twitter Ads

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