Dr. Dinos Constandinides

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  • Health Tourism and Greece
  • See also Aspirants
  • Dr. Dinos Constandinides

    1. 1. Health-related Services – Involving Some Travel Health in the Context of Tourism Tourism in the Context of Health
    2. 3. Medical Tourism Magazine – Issue 12 (2009) …Europe “ Greece - A Future Olympus of Health and Medical Tourism” … a health tourism destination with unique attributes. … Greece will be targeting a consumer demographic which is not primarily “price sensitive”, takes top quality and standards for granted and is looking for such attributes as ambience, sophistication, elegance and flair. … in 2007 healthCare cybernetics ( hCc ) took the initiative of initiating a national-level domain integration and development project.
    3. 4. What is “Health Tourism”? “ umbrella” term – but an inverted umbrella services related to health and involving some travel (…even within your own country)
    4. 5. Medical Tourism <ul><li>Services offered by a Medical Doctor (USA – Physician) </li></ul><ul><li>– or under his supervision </li></ul>
    5. 6. To fully understand and appreciate Health Tourism … consider it in the context of its “Segments” (the flavors of Health Tourism)
    6. 7. 8 Tourism Segments ...in the context of Health <ul><ul><li>Medical Tourism </li></ul></ul><ul><ul><li>Dental Tourism </li></ul></ul><ul><ul><li>Spa (and Thalassotherapy) Tourism </li></ul></ul><ul><ul><li>Wellness (and Fitness) Tourism </li></ul></ul><ul><ul><li>Sports Tourism – in the context of Health ( not for spectators ) </li></ul></ul><ul><ul><li>Culinary Tourism – in the context of Health (the new – molecular - Traditional Cuisine) </li></ul></ul><ul><ul><li>Accessible Tourism (for those with Health-related needs) </li></ul></ul><ul><ul><li>Assisted Residential Tourism (Ambient Assisted Living Abroad) </li></ul></ul>… but more about this later
    7. 8. 8 Tourism Segments ...in the context of Health <ul><ul><li>DISCLAIMER </li></ul></ul><ul><ul><li>Health Tourism not: </li></ul></ul><ul><ul><li>Claim ownership of any Tourism Sector or Niche </li></ul></ul><ul><ul><li>Does not aim to deprive any Tourism Sector of its Uniqueness and Identity </li></ul></ul><ul><ul><li>Health Tourism does: </li></ul></ul><ul><ul><li>Help Tourism Sectors expand their markets </li></ul></ul><ul><ul><li>Encourage Tourism Sectors to form Trans-industry Alliances </li></ul></ul>
    8. 9. Where is Health Tourism being offered? …and since 2004, where isn’t it? CBC News Online - June 18, 2004 hCc currently monitors health tourism related activities in more than 120 countries … a recent entrant: Uganda YOU HAVE ALL SEEN THIS BEFORE this was then
    9. 10. Where can it be offered? Any and every tourism destination can develop and offer Health-related Services (i.e., Health Tourism) … even if these are of the Boutique category
    10. 11. Why Health Tourism? Conventional Tourism … no longer sells - anywhere start thinking in terms of Special Interest Tourism
    11. 12. Health Tourism …a truly Multi-disciplinary Industry <ul><li>A lot more than the sum of its two “nominal” parts </li></ul><ul><li>H + T = (H + T ) X </li></ul>… just take a look at the Stakeholders – in more than 16 Sectors
    12. 13. Industries - as Stakeholders …Health Tourism is more than the sum of its two “nominal” parts <ul><ul><li>Healthcare Services Provision </li></ul></ul><ul><ul><li>Pharmaceutical Industry </li></ul></ul><ul><ul><li>Also Equipment , Devices and Supplies </li></ul></ul><ul><ul><li>Tourism </li></ul></ul><ul><ul><li>Travel / Transport </li></ul></ul><ul><ul><li>Hospitality – Hotel - Restaurant </li></ul></ul><ul><ul><li>MICE (Meetings, Incentives, Conferences and Exhibitions) </li></ul></ul><ul><ul><li>Insurance </li></ul></ul><ul><ul><ul><li>Actuarial Profession </li></ul></ul></ul><ul><ul><li>Finance </li></ul></ul>
    13. 14. Industries - as Stakeholders …Health Tourism is more than the sum of its two “nominal” parts <ul><ul><li>Sports </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Real Estate and Construction </li></ul></ul><ul><ul><li>Engineering </li></ul></ul><ul><ul><ul><li>Civil </li></ul></ul></ul><ul><ul><ul><li>Mechanical </li></ul></ul></ul><ul><ul><ul><li>Environmental </li></ul></ul></ul><ul><ul><ul><li>Smart Home / Universal Design </li></ul></ul></ul><ul><ul><li>ICT (Information and Communication Technology) </li></ul></ul><ul><ul><li>The Legal Profession </li></ul></ul><ul><ul><li>The Media (4 th Estate) </li></ul></ul>The Taxi Driver is a Health Tourism Stakeholder
    14. 15. <ul><ul><li>Health Sector </li></ul></ul>Tourism Sector <ul><li>Hotel </li></ul><ul><li>Accommodation </li></ul><ul><li>Convalescence </li></ul><ul><li>Travel </li></ul><ul><li>Travel Arrangements </li></ul><ul><li>Destination Program Management </li></ul><ul><li>Medical Tourism Facilitation </li></ul><ul><li>Restaurant </li></ul><ul><li>Culinary Tourism </li></ul><ul><li>Special Diets </li></ul><ul><li>MICE </li></ul><ul><li>Industry Events </li></ul>+ ALLIANCES <ul><ul><li>Medical </li></ul></ul><ul><ul><li>Dental </li></ul></ul><ul><ul><li>Spa </li></ul></ul><ul><ul><li>Wellness </li></ul></ul><ul><ul><li>Sports </li></ul></ul><ul><ul><li>Culinary </li></ul></ul><ul><ul><li>Accessible </li></ul></ul><ul><ul><li>Assisted Residential </li></ul></ul>
    15. 16. but - how do you Make Health Tourism? <ul><li>The Blueprint and Roadmap </li></ul>
    16. 17. Implementing a Health Tourism Industry-shaping Project
    17. 18. start with Domain Integration … the foundations for Health Tourism Development
    18. 19. Health Tourism Industry-shaping Project … vindication and validation <ul><li>Domain (ecosystem): </li></ul><ul><ul><ul><ul><li>Integration </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Clustering </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Administration </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Development </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Promotion </li></ul></ul></ul></ul>hCc ’s Universal Model and approach vindicated and validated by an article (by three Deloitte Executives) in: Harvard Business Review “ Shaping Strategy in a World of Constant Disruption” October 2008
    19. 20. Health Tourism …what it is and what it can be <ul><li>Develop what you have to Create what can b e </li></ul>you must have a vision and a dream – and must “persist”
    20. 21. The broad view and inclusionary spirit …the long tail * Health Tourism draws from a lot more than just the Health and Tourism sectors * …wider choice leads to increased demand (Chris Anderson – Editor WIRED Magazine)
    21. 22. The ht8 Approach …to Health Tourism Development <ul><li>Destination Development based on 1 or 2 Segments </li></ul><ul><li>… (in view of competition) not a viable proposition </li></ul><ul><li>You need: </li></ul><ul><li>“ Scale (size) </li></ul><ul><li>Diverse range of service offerings </li></ul><ul><li>… to address a broader market </li></ul>
    22. 23. Why? …the advantages <ul><li>Broader and larger market (not all health tourists are looking, for example, just medical tourism) </li></ul><ul><li>Scale (Broader Industry - size is very important in influencing perceptions and inspiring confidence) </li></ul>
    23. 24. Why? …the advantages <ul><li>Insurance Policy (by having 8 “products” – should the demand for one diminish, you still have 7 others to keep you going) </li></ul><ul><li>Exploit the “Long Tail” phenomenon (increased choice creates increased demand) </li></ul><ul><li>Cross referrals between Segments (the providers of one service category can refer to and receive referrals from providers of the other segments – increasing business for all) </li></ul>
    24. 25. Becoming a “ Health Tourism 8” Destination <ul><li>ht8 Destinations are those which offer services in all 8 Segments: </li></ul><ul><ul><li>Medical Tourism </li></ul></ul><ul><ul><li>Dental Tourism </li></ul></ul><ul><ul><li>Spa (and Thalassotherapy) Tourism </li></ul></ul><ul><ul><li>Wellness (and Fitness) Tourism </li></ul></ul><ul><ul><li>Sports Tourism ( not for spectators ) </li></ul></ul><ul><ul><li>Culinary Tourism (the new – molecular - Traditional Cuisine) </li></ul></ul><ul><ul><li>Accessible Tourism (not what you think) </li></ul></ul><ul><ul><li>Assisted Residential Tourism (Ambient Assisted Living Abroad) </li></ul></ul>
    25. 26. Health Tourism 8 <ul><li>Health Tourism Destinations: </li></ul><ul><li>Regions </li></ul><ul><li>Countries </li></ul><ul><li>Cities </li></ul><ul><li>Resorts </li></ul>www.healthtourism8.com
    26. 27. Health Tourism Integration and Development Projects …Greece – one example <ul><li>The National-level Project </li></ul>
    27. 28. Health Tourism Integration and Development Projects …Greece – one example The 9 Local-level Sub-Projects (alphabetically) <ul><li>Destinations </li></ul><ul><ul><li>Athens </li></ul></ul><ul><ul><li>Corfu </li></ul></ul><ul><ul><li>Crete </li></ul></ul><ul><ul><li>Evia </li></ul></ul><ul><ul><li>Kos </li></ul></ul><ul><ul><li>Rhodes </li></ul></ul><ul><ul><li>Samos </li></ul></ul><ul><ul><li>The Peloponnese </li></ul></ul><ul><ul><li>Thessaloniki </li></ul></ul>
    28. 29. Health Tourism Map of Greece Medical Tourism Dental Tourism Wellness (and Fitness) Tourism Spa Tourism Sports Tourism C ulinary Tourism Accessible Tourism Assisted Residential Tourism www.healthtourismmap.gr
    29. 30. Greek Leading Hospitals …Medical Tourism Services Providers <ul><li>www.greekleadinghospitals.com </li></ul>Showcasing the leading Greek Hospitals addressing Medical Tourism
    30. 31. Combined Event South Africa - April 2010
    31. 32. Health Tourism Events Meetings, Conferences, Congresses, Exhibitions Greek Health Tourism Integration Conference – 2010 World Health Tourism Congress + International Integration Health Tourism Conference … 2011 in Greece (?)
    32. 33. Health Tourism Education and Training …from Empiricism to Professionalism <ul><li>New economic domains usually start out developing empirically – but this is not sustainable, in the face of sophisticated international competition </li></ul><ul><li>Education and even Research is a prerequisite to competitiveness and sustainability </li></ul>… the message is clear and simple www.healthtourismeducation.com www.healthtourismcareers.com
    33. 34. And the Need for Education …and Vocational Training Health Tourism Development <ul><li>4-Day Seminar – Dubai </li></ul><ul><li>2-Day Seminar – Cyprus </li></ul><ul><li>Scheduled: </li></ul><ul><ul><ul><li>Iceland </li></ul></ul></ul><ul><ul><ul><li>Croatia </li></ul></ul></ul><ul><ul><ul><li>Turkey </li></ul></ul></ul><ul><ul><ul><li>Egypt </li></ul></ul></ul><ul><ul><ul><li>Greece </li></ul></ul></ul>
    34. 35. Designated (and co-funded) the Seminar as: “Program of Vital Significance” Human Resources Development Authority (Cyprus) Cyprus Chamber of Commerce and Industry
    35. 36. Health Tourism Studies …Multi-disciplinary Education – for a Multi-disciplinary Industry Collaboration between : Educating and Creating the Industry Leaders International “Firsts”
    36. 37. The International Health Tourism Research Institute I ndustry and Market Research … based in Greece
    37. 38. Textbook of Contemporary Health Tourism … 2009 ISBN 978-960-92725-0-6 www.textbookofhealthtourism.com
    38. 39. ISBN 978-960-92725-1-3 – initially only to Alpine College Students www.healthtourismcoursebook.com
    39. 40. Health Tourism Dictionary …and Sector Terminology ( 2010) www.healthtourismdictionary.com
    40. 41. Jobs and Career Opportunities www.healthtourismcareers.com
    41. 42. Provider of non-health-related Services …a less obvious example (more than 25 Books) A Medical Tourism Thriller set in the USA and India (now a TV Series)
    42. 43. Leila Wilcox … and the role of Mentoring
    43. 44. From “Halos ‘n Horns” www.halosnhorns.co.uk To “Medical Tourism Insurance” www.angelisgroup.com … a story goes with it
    44. 45. In times like these …and the need for Versatilists <ul><li>Times like these mandate fewer: </li></ul><ul><ul><ul><ul><ul><li>Employees </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Staff </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Operatives </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Executives </li></ul></ul></ul></ul></ul><ul><li>… and these will need to be: </li></ul><ul><li>Better educated – trained </li></ul><ul><li>More versatile (be capable of wearing more than one hat) </li></ul>
    45. 46. Health Tourism at a RE+D Symposium? <ul><li>Ministry of Tourism </li></ul><ul><li>Ministry of Health </li></ul><ul><li>A Medical Tourism Services Provider </li></ul><ul><li>A think and do tank </li></ul>
    46. 47. <ul><li>Audience </li></ul><ul><ul><li>Managers - Bank RE </li></ul></ul><ul><ul><li>Real Estate Finance Banks </li></ul></ul><ul><ul><li>Real Estate / Property Developers </li></ul></ul><ul><ul><li>Private Capital Investors – Private Equity Firms </li></ul></ul><ul><ul><li>Consultants </li></ul></ul><ul><ul><li>Law Firms </li></ul></ul><ul><ul><li>Evaluators </li></ul></ul>2008
    47. 48. Domain Investors / Financiers …and purse string holders <ul><ul><li>Domain Investors / Financiers </li></ul></ul><ul><li>Venture Capitalists </li></ul><ul><li>Buyout Firms </li></ul><ul><li>Sector Investors (including Private Equity Investors) </li></ul><ul><li>Banks </li></ul>The Challenge: How to Identify, Locate, Address and Persuade them and let’s not forget the “decision makers”
    48. 49. <ul><li>From our Athens Correspondent (1 April, 2009 – 2:00 a.m.) </li></ul><ul><li>… healthCare cybernetics is abandoning Health Tourism </li></ul><ul><li>and going into Gaming </li></ul>
    49. 50. <ul><li>Learning and Understanding </li></ul><ul><li>Analysis, Strategic Thought and Planning </li></ul><ul><li>Design and Development </li></ul>www.journeytohealthistan.com … through Game Theory and Gaming
    50. 51. Health Tourism – the future’s so Bright! …I gotta wear shades a few left – at eBay

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