Social Media Marketing - Best Practices

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The deck includes, top 3 reasons Top Performers use Social Media Marketing, top 3 tactics Top Performers use to maximize investments in Social Media Marketing, most common challenge Top Performers face with Social Media Marketing, top 5 Performance Metrics Top Performers use to measure Social Media Marketing.

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Social Media Marketing - Best Practices

  1. 1. Social Media MarketingBenchmark Report<br />Key Findings Deck<br />Publication Date: 12/2010<br />1<br />
  2. 2. Insights and Best Practices from Top Performers<br />Top 3 reasons Top Performers use Social Media Marketing<br />Top 3 tactics Top Performers use to outperform peers with Social Media Marketing initiatives<br />Most common challenge Top Performers face with Social Media Marketing<br />Top 5 Performance Metrics Top Performers use to measure the success of Social Media Marketing initiatives<br />2<br />What’s In This Deck?<br />
  3. 3. Increase customer acquisition<br />Increase return on marketing investment<br />Increase customer advocacy<br />Reasons to Implement<br />3<br />*According to Top Performers, based on 284 Qualified Survey Responses to the Q3 2010 Gleanster Voice of the Customer Survey.<br />**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.<br />
  4. 4. Give consumers a good reason to want to share brand-related content<br />Indentify and engage top influencers<br />Leverage the reach and multiplier effect of social networks<br />Value Drivers<br />4<br />*According to Top Performers, based on 284 Qualified Survey Responses to the Q3 2010 Gleanster Voice of the Customer Survey.<br />**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.<br />
  5. 5. Creating “viral worthy” content<br />Effectively promoting social media marketing campaigns <br />Tracking and measuring success<br />Challenges<br />5<br />*According to Top Performers, based on 284 Qualified Survey Responses to the Q3 2010 Gleanster Voice of the Customer Survey.<br />
  6. 6. Audience growth rate<br />Customer engagement rate<br />Volume of relevant comments/posts<br />Customer acquisition rate<br />Customer advocacy score<br />Performance Metrics<br />6<br />*According to Top Performers, based on 284 Qualified Survey Responses to the Q3 2010 Gleanster Voice of the Customer Survey.<br />**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.<br />
  7. 7. Download the Full Benchmark Report for Free (with complete vendor landscape)<br />7<br />http://bit.ly/c8bval<br />
  8. 8. Gleansight: Lead Nurturing<br />Gleansight: Mobile Marketing<br />Gleansight: Social Media Monitoring<br />Deep Dive: How Top Performers Calculate ROI on Social Media Marketing<br />Related Research from Gleanster<br />8<br />

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