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Out of Print: Reimagining the K-12 Textbook in a Digital Age


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Out of Print highlights the sea change underway in the multi-billion dollar U.S. K-12 instructional materials market enabled by recent technology and intellectual property rights innovations. With a focus on the ultimate impact on student learning, the report provides examples of lessons learned from recent digital and open (OER) content initiatives by leading states and school districts and offers comprehensive recommendations for government, industry, and educators to ensure that the inevitable shift to digital instructional materials improves student achievement and engagement and efficiently uses scarce resources.

Published in: Education, Business, Technology

Out of Print: Reimagining the K-12 Textbook in a Digital Age

  1. Out of Print:Reimagining the K-12Textbook in a Digital Age September  24,  2012   Na0onal  Press  Club   Washington,  DC  
  2. A  Special  Welcome  •  …to  our  online  par-cipants.  •  Join  the  dialogue  online  –  asking  ques-ons   and  making  comments  –  by  using  the  hashtag:   •  #outofprintk12  
  3. State  Educa0onal  Technology     Directors  Associa0on  •  Serve,  support,  and  represent  U.S.   state  and  territorial  directors  for   educa-onal  technology  •  Mission  to  build  and  increase  the   capacity  of  state  and  na-onal  leaders   to  improve  educa-on  through   technology  policy  and  prac-ce  •  Forum  for:   –  Advocacy  for  policy  and  prac-ce   –  Professional  learning   –  Inter-­‐state  collabora-on   –  Public-­‐private  partnerships  
  4. Do  Textbooks  MaHer?  
  5. Why  Textbooks  MaHer  •  ACCESS:  For  50+  years,  represented  best  technology  to   provide  standards-­‐aligned  instruc-onal  materials  to   students  and  teachers  •  INSTRUCTION:  Treated  as  primary  tool  for  instruc-on  -­‐   strongly  influencing  curricular  scope,  sequence,  and   pedagogy  •  INNOVATION  &  IMPROVEMENT:  Given  rise  to  law,   regula-on  and  prac-ce  that  defines  the  limits  of   instruc-onal  innova-on  and  improvement  efforts  •  COST:  Represent  a  significant  cost  category  in  state  and   local  educa-on  budgets  
  6. Factors  Driving  Reimagina0on   of  K-­‐12  Textbook  ①   College  and  Career  Readiness  Agenda  ②   Common  Core  State  Standards    ③   Student  Demographics  &  Preferences    ④   Technology  Innova0on    ⑤   Intellectual  Property  Innova0on/Open      Educa0onal  Resources  (OER)    ⑥   Budget  pressures  
  7. Factors  Driving  Reimagina0on   of  K-­‐12  Textbook  ①   College  and  Career  Readiness  Agenda  ②   Common  Core  State  Standards    ③   Student  Demographics  &  Preferences    ④   Technology  Innova0on    ⑤   Intellectual  Property  Innova0on/Open      Educa0onal  Resources  (OER)    ⑥   Budget  pressures  
  8. SETDA  Recommenda0ons  +   State  and  Local  Perspec0ves  •  Geoff  Fletcher,  SETDA    •  Tiffany  Hall,  Utah  State  Office  of  Educa-on    •  Lan  Neugent,  Virginia  Department  of   Educa-on    •  Tom  Woodward,  Henrico  County  (VA)  Public   Schools    •  Discussant:  Peter  Zamora,  Council  of  Chief   State  School  Officers  (CCSSO)  
  9. Out  of  Print:  Reimagining  the   K-­‐12  Textbook  in  a  Digital  Age     Geoff  Fletcher   Deputy  Execu-ve  Director  State  Educa-onal  Technology  Directors  Associa-on  
  10. Out  of  Print:  Reimagining  the   K-­‐12  Textbook  in  a  Digital  Age  •  The  Process    •  The  Contents    •  The  Recommenda-ons  
  11. The  Process  •  A  priority  issue  for  SETDA   members    •  Kickoff  at  2011  SETDA   Leadership  Summit      •  Itera-ve  research  &  dracing  •  Online  collabora-on  •  Reviewers  
  12. The  Contents  •  Reimagining  the  K-­‐12  Textbook:  The  Opportunity    •  The  Digital  Difference  •  Profiles  in  State  Instruc-onal  Materials  Leadership  •  Success  Factors  for  Making  the  Shic  to  Digital  Content  •  Recommenda-ons  to  Address  K-­‐12  Instruc-onal   Materials  Needs    •  Key  Ques-ons  to  Address  in  Adop-ng  Digital   Instruc-onal  Materials  
  13. SETDA  Recommends    RECOMMENDATION  #1:    Complete  the  shia  from  print-­‐centric  textbook   adop0on  prac0ces  to  digital  resources  within   five  years,  beginning  with  the  next  major   “textbook”  adop0on  cycle.  
  14. Can’t  We  Wait?  •  Twenty-­‐five  years  ago,  in  1987,…      •  With  the  power,  flexibility,  engagement,  and   advantages  of  digital  content  and  related   technology…we  can’t  afford  to  wait.  
  15. Can  We  Get  There?  State K-12 Textbook Policy Innvovation New Flexibility: DefiniƟonal and/or Funding Launched Digital IniƟaƟve Launched OER IniƟaƟve
  16. SETDA  Recommends   RECOMMENDATION  #2:    Develop  a  vision  and  roadmap  for  comple0ng   the  shia.     Ø  Eliminate  unnecessary  regula-ons  and  enact   suppor-ve  policies.   Ø  Invest  in  infrastructure  and  devices  to  support   the  shic.   Ø  Ensure  effec-ve  implementa-on  of  digital   policies.  
  17. Vision  &  Roadmap:     7  Success  Factors  ①   Sustainable  funding  for  devices  ②   Robust  internet  connec0vity  ③   Up-­‐to-­‐date  policies  ④   Prepared  educators  ⑤   Intellectual  property  and  reuse  rights  ⑥   Quality  control  and  usability  ⑦   State  and  local  leadership  
  18. SETDA  Recommends    RECOMMENDATION  #3:    Ensure  a  vibrant  marketplace  for  digital  and   open  content.  
  19. Out  of  Print:  Reimagining  the   K-­‐12  Textbook  in  a  Digital  Age     Tiffany  Hall  K-­‐12  Literacy  Coordinator/Teaching  and  Learning   Utah  State  Office  of  Educa-on  
  20. Utah’s  Open  Textbook  Journey   About  Utah   587,745  students     41  districts  +   82  charters+   15  virtual  schools   =   1,109  schools    
  21. Star0ng  Off  •  Adopted  the  Common  Core  State  Standards  •  Integrated  math  model  •  Local  control  •  State  recommenda-on  process  for   instruc-onal  materials  
  22. 2010  Science  Pilot   Biology" $74" Chemistry" $76"Earth Systems" $70" Physics" $80"
  23. Tradi0onal  Text  Issues  •  Reten-on  cycle  •  Engagement  with  text  •  Number  of  texts  
  24. Open  Text  Op0ons  •  Legal  to  use  •  Various  digital  formats  •  Able  to  print-­‐on-­‐demand  •  Control  over  content  
  25. Utah  Open  Textbook  Pilot  •  William  and  Flora  Hewlel   Founda-on  &  Brigham   Young  University    •  Used  CK-­‐12  resources   (hlp://      •  Brought  together   teachers  to  design  
  26. Utah  Open  Textbook  Pilot  Phase  1:  2010  –  2011   • 7  teachers  /  1,200  students   • Many  lessons  learned  re:  print  costs   • Informal  efficacy  data  looked  good    Phase  2:  2011  –  2012   • 20+  teachers  /  2,700  students   • Incredible  success  with  print  costs  
  27. Utah  Open  Textbook  Pilot:   Cost   Biology" $5.16" Statewide potential savings between Chemistry" $4.89" $810,000 andEarth Systems" $4.61" $1,546,500 per year 
 # Physics" N/A" (>150,000 students in science in grades 9-12)  
  28. Utah  Open  Textbook  Pilot:   Pedagogical  Benefits  •  New  book  with  ownership    •  Engagement  with  text  •  Books  go  home  
  29. Utah  Open  Textbook  Pilot:   Summary  The  Utah  Open  Textbooks  project  has  demonstrated:     Ø  Significant  cost  savings   Ø  Do  no  harm  to  learning  outcomes   Ø  New  pedagogical  opportuni-es  
  30. January  2012  Press  Release  “The  Utah  State  of  Office  of  Educa2on  (USOE)  today  announced  it  will  develop  and  support  open  textbooks  in  the  key  curriculum  areas  of  secondary  language  arts,  science,  and  mathema2cs.  USOE  will  encourage  districts  and  schools  throughout  the  state  to  consider  adop2ng  these  textbooks  for  use  beginning  this  fall.”    
  31. Secondary  Mathema0cs  •  Based  in  integrated  CCSS   math  model    •  Reflects  Comprehensive   Mathema-cs  Instruc-on   (CMI)  model  developed  and   supported  in  Utah  •  Student,  teacher,  and   honors  resources    
  32. Elementary  Mathema0cs  •  Building  K-­‐6  text  using  a  wiki    •  Teachers  and  experts  wri-ng  and  submiqng   tasks  •  Veqng  process    •  More  than  4,100  performance  tasks  •  Viewed  by  teachers  in  57  countries  
  34. Secondary  English/     Language  Arts  
  35. Next  Steps  •  Professional  development   -­‐  Cura2on   -­‐  Effec2ve  use  •  Review  •  Policy  
  36. Out  of  Print:  Reimagining  the   K-­‐12  Textbook  in  a  Digital  Age     Lan  Neugent  Assistant  Superintendent  for  Technology,  Career,  and   Adult  Educa-on  and  Chief  Informa-on  Officer   Virginia  Department  of  Educa-on  
  37. Virginia:  Thinking  Beyond   Textbooks  
  38. Virginia:  Thinking  Beyond   Textbooks  
  39. Virginia:  Thinking  Beyond   Textbooks  
  40. Virginia:  Thinking  Beyond   Textbooks  
  41. Virginia:  Thinking  Beyond   Textbooks  
  42. Virginia:  Thinking  Beyond   Textbooks  
  43. Virginia:  Thinking  Beyond   Textbooks  
  44. Virginia:  Thinking  Beyond   Textbooks  
  45. Virginia:  Thinking  Beyond   Textbooks  
  46. Virginia:  Thinking  Beyond   Textbooks  
  47. Out  of  Print:  Reimagining  the   K-­‐12  Textbook  in  a  Digital  Age     Tom  Woodward  Assistant  Director,  Instruc-onal  Technology   Henrico  County  (VA)  Public  Schools  
  48. Henrico  County  (VA)  Public   Schools  Henrico County Public SchoolsRichmond,VA48,659 students3,687 teachers
  49. Henrico  County  (VA)  Public   Schools  
  50. Henrico  County  (VA)  Public   Schools  hlp://  
  51. Henrico  County  (VA)  Public   Schools  
  52. Henrico  County  (VA)  Public   Schools  hlp://   hlp://  
  53. Henrico  County  (VA)  Public   Schools  
  54. Henrico  County  (VA)  Public   Schools  
  55. Henrico  County  (VA)  Public   Schools  Contest Content Community
  56. Out  of  Print:  Reimagining  the   K-­‐12  Textbook  in  a  Digital  Age     Peter  Zamora   Director  of  Federal  Rela-ons  Council  of  Chief  State  School  Officers  
  57. Ques0ons?  •    Join  the  dialogue  online  –   asking  ques-ons  and  making   comments  –  by  using  the   hashtag:   • #outofprintk12  
  58. State  Educa0on  Policy  Center:   Coming  Fall  2012   A  unique  database   of  state  policies   related  to   educa0on  and   technology   curated  by  SETDA.  
  59. Out of Print:Reimagining the K-12Textbook in a Digital Age September  24,  2012   Na0onal  Press  Club   Washington,  DC