Beacons are gaining popularity among customers as it is a modern tool in a retailer’s stock for delivering personalized content and micro location based messaging to customers.

1. HOW RETAIL BEACON CAN
GIVE CUSTOMERS AN
OMNI-CHANNEL
EXPERIENCE?

3.  Beacons are gaining popularity among
customers as it is a modern tool in a retailer’s
stock for delivering personalized content and
micro location based messaging to customers.
 Delivering an omni-channel experience is not a
joke; in fact it is quite challenging to integrate
back office technology through mobile, online
and offline modes.
 Beacons are the strategic resolutions that
integrate these channels. They are the magical
hardware that connects the online and offline
world.
Introduction

4. What does true omni-channel
experience mean?
 Developing a range of strategies to
embrace opportunities through all
channels including online and offline is
true omni-channel presence.
 Information related to products and
promotions is delivered instantly to mobile
customers through beacons.
 It provides retailers a full view of the target
audience.

5. Why are beacons a must for
retailers?
 Beacons is must for retailers because of the
extensive adoption of connected devices by
shoppers, which means that customers
wants an omni-channel shopping
experience, be it via online, offline mode or
in store.
 Consumers are empowered to pick
whichever buying channel they prefer to
complete their purchase.

6. How Retail Beacon gives omni-
channel experience?
1. Continuous and consistent
retailer/brand experience
 Retailers can meet customers expectations
by utilizing more than one channel in buying
process.
 The key player here is the retailer’s
shopping app.
 These apps contain all necessary
information on purchase history, buying
habits, favorite sections etc.

7. 2. User loyalty
 The best method to go omni-channel is to
keep a track of loyal customers and then
combining the loyalty points to inform
customers about the discounts as soon as
they arrive the store.
3. Combining online and offline shopping
 Providing choices such as ‘reserve-in-store’
and ‘click-to-collect’ offers freedom and
comfort to customers.
 They feel free to shop online and offline.

8. 4. Contactless payments
 Beacons can be used in store to let
customers purchase the goods in the least
time using online mode without having to
pay physically via cash or credit cards.
 It informs the passers about the special
offers or schemes offered by store when
they pass by the store.
 This is accomplished by integrating the app
with Passbook, which allows shoppers to
pay via virtual wallet using a single click.

9. 5. Limitless opportunities
 Beacons deliver unlimited opportunities to
shoppers like proving shopping list, wish
list, their favorites, suggesting offers and
schemes.
6. BLE (Bluetooth low energy) services
 It let users to reach out to sales associate
from within the app with device-to-device
BLE services. Stores dispatch their sales
executive to help the customers.

10. Beacon enables retailers to provide the
best experience to their customers and
encourages engagement of shoppers and
retailers. Beacons are used for
engagement, messaging and analytic and
hence give their users an omni-channel
experience.
Conclusion