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Happy@Home - High Technology for Boomers and Beyond, Redwood Coast Broadband Forum 2010

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  1. 1. Happy@Home ™<br />Aldea’s affordable technology for boomers and beyond<br />Susan Estrada<br />
  2. 2. I wanna be Happy@Home!<br />Since 1993, UCLA engineering graduate Susan Estrada has lead Aldea’s technology efforts. Now, Aldea brings you Happy@Home (tm), a new concept in affordable technology for independent living. Our customer care program and rigorous in-lab testing means great performance with no worries. <br />Why? Because we are tired of everyone saying how darn hard it is to get seniors engaged.<br />
  3. 3. Four aging in place technologycategories<br />Home Safety and<br />Security<br />Communication and Engagement<br />Learning and <br />Contribution<br />Health and Wellness<br />Copyright Aging in Place Technology Watch 2010<br />
  4. 4. Awareness and potential use of home technology devices among 65+<br />Derived from Healthy@Home study, AARP Foundation 2008<br />Copyright Aging in Place Technology Watch 2010<br />
  5. 5. Ready for tech servants?<br />Yes or No<br />If you answer NO, you might be ready for some clever, affordable gadgets to make life simpler, safer, more fun!<br />
  6. 6. Safety and Security<br />I can turn on a light without having to walk into a dark room.<br />I have nightlights lighting the way from my bed to the toilet.<br />I can see who is at my front door through my peephole and can I hear my doorbell/phone.<br />I have a security system that warns me when doors or windows are open.<br />I know where my loved one with dementia is at all times.<br />I always remember that I am cooking on the stove.<br />
  7. 7. Safety and Security<br />MainStreetMDCaretracker 100 GPS Locator<br />Sylvania LED Automatic Wireless Lighting<br />Insteon Home Automation System<br />Brinno Peephole Viewer<br />Flashing or Vibrating Doorbell Lights<br />
  8. 8. Communication and Engagement<br />I get email and pictures from my family and friends.<br />I “see” my kids and grandkids often enough.<br />I get all the information I need without the Internet or a computer.<br />I hear just fine in public, at the movies, watching TV.<br />I see well enough to read books and newspapers, watch TV, or use a computer.<br />
  9. 9. Communication and Engagement<br />Presto Printing Mailbox<br />ASUS Skype Videophone<br />PointerWare PC Ease-of-Use Software<br />Touchscreen PC – ASUS EEE Top, HP TouchSmart<br />TV Ears<br />TV Ears Remote Control<br />AuKey Magnifier<br />Maxi Digital Personal Amplifier with Stereo Earphone<br />Sony Dash Internet Alarm Clock<br />ClearSounds Phones<br />Talking watches and clocks<br />Specialized magnification devices<br />
  10. 10. Health and Wellness<br />I don’t need to track my blood pressure, glucose, oxygen levels or weight.<br />I always remember to take my medications on time.<br />I never get confused about whether I’ve taken my medications.<br />My loved ones are happy (and don’t nag me) about where I live.<br />I’m not worried about falling or having an accident while alone.<br />I exercise regularly and know how much I move during the day.<br />
  11. 11. Health and Wellness<br />My Halo automatic fall detector<br />Wellcore automatic fall detector<br />GrandCare home monitoring system<br />BeClose home monitoring system<br />IdealLife wellness monitoring<br />MedApps wellness monitoring<br />Med-e-lert automated pillbox<br />ElderSync caregiver coordination software<br />
  12. 12. Online Info<br />
  13. 13. GrandCare<br />
  14. 14. GrandCare Motion Data<br />
  15. 15. Learning and Contribution<br />I keep my brain fit.<br />I use the Internet to find interesting information.<br />I play computer games like Solitaire or crossword puzzles. <br />
  16. 16. Learning and Contribution<br />Amazon Kindle<br />Dakim Brain Fitness Software<br />Technology for Seniors Book<br />Social Networks<br />Facebook<br />Twitter<br />Blogging<br />
  17. 17. This is today - what’s next?<br />Copyright Aging in Place Technology Watch 2010<br />
  18. 18. Susan Estrada<br />www.aldea.com<br />susan@aldea.com<br />760-705-8407<br />
  19. 19. The Burning Questions<br />-Who is the purchaser?<br />Is the purchaser different from the user?<br />Is there more than one user in the home?<br />What are the demographics of the user?<br />What are the demographics of the purchaser?<br />What is your marketing strategy to have the user/purchasers learn about your product in the first place?<br />What is the distribution plan for your product - will you do direct sales, online sales, dealer programs?<br />How will you train your channels to sell your product?<br />How does your product integrate with other solutions?<br />How does your product compare to other similar products?<br />Who has to be involved once the product is installed - user only, family members, integrators, no one? <br />What is their role?-What training is available to help the "involved ones" use the product successfully<br />

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