slide sta pascamodern sebelum uts

1. controversy

2. Jean Baudrillard
hello,
let’s chat
Section 1 utopia
Section 3
Section 2
Controversial Architecture
1. Simulacra and Simulations
2. Utopia Deferred:Writings from the Utopia
3.The System of Objects
4. Symbolic Exchange

4. What is
utopia?

5. u·to·pi·a /yo͞otōpēə/
noun
imagined place or state of
things in which everything is
perfect.
The word was first used in the book Utopia (1516) by Sir Thomas
More.

9. “whenever an existing order is
destroyed and replaced in a
revolution by a utopia, the new
utopia is no longer the ideal, and
a new utopia is theorised and put
into place. Utopia seems to be
constantly chased after but never
found.”
Jean Baudrillard (1929-2007), philosopher

10. A CONTROVERSIAL PHILOSOPHER WHOSE MAIN IDEAS AND
CONCEPTS HAVE BEEN USED TO UNDERSTAND THE EFFECT OF
LIVING IN A POSTMODERN ENVIRONMENT ON OUR PERCEPTIONS
OF REALITY.
HIS MOST IMPORTANT BOOK "SIMULACRA AND SIMULATIONS"
BECAME THE BASIS OF THE MATRIX FILMS
Jean Baudrillard (1929-2007)

11. Imagine
the future

12. “Postmodernity is said to be a
culture of fragmentary sensations,
eclectic nostalgia, disposable
simulacra, and promiscuous
superficiality, in which the
traditionally valued qualities of
depth, coherence, meaning,
originality, and authenticity are
evacuated or dissolved amid the
random swirl of empty signals.”
Jean Baudrillard

13. The
influence

15. The effect of Postmodernism can be
extensive and can alter our perceptions of
the media and reality as the media and
reality merge.
REALITY

HIGHTEN AND EXAGGERATE
(SIMULATE)

SIMULACRA

HYPERREALITY

16. Baudrillard uses the idea of Disneyland to show simulation and simulacra, he
says that Disney land is a perfect model and example of American simulation.
The imaginary world that Disney has created is an illusion, a future world and
has no physical reality.This pretend world is what makes it so successful it’s a
miniaturized real America.There is a huge contrast between being inside the
fantasy park and the reality to get to and from it, which enhances the
enjoyment you get from being in the hyper real. For example you make the long
journey to get to park in you car, you have to queue to get into the car park,
you have to park and then queue again to get inside. On the other end of the
spectrum you get the atmosphere and affection from the crowd.The actual
rides, shows and gadgets are there to maintain this feeling of having that many
people together. Baudrillard goes on to say that Disneyland is somewhat a
replica of the United States but miniaturized and almost an unreal version. He
says that Disneyland is trying to show the American values , there way of life
and that it is so good that it is like living in a fantasy, which then makes us
believe that the rest of America is like living in the reality, but infact it is not
because of the hyper real and simulation. Disneyland is so far from reality that
it seems like it has just been created to mask the fact reality today is no longer
real.

17. Was first described by the
Philosopher Jean Baudrillard were
he suggested that the media can
n o w c r e a t e s u c h i d e a l i s t i c
representations of reality that out
perform actual reality.
The audience is left feeling
depressed as they're own life
doesn't live up to artificial reality.
hyperreality

18. structuralism
A movement associated with the theories of Ferdinand de Saussure (1857-1913),
who argued that the sign was made up of a ‘signifier’ (sound image) and
‘signified’ (concept). He thought that signs did not stand for things or objects and
that the connection between a sign (example: the word cat) and the object in the
world (the furry domestic animal) is arbitrary.Therefore the sign only functions
because it is part of system of signs.The system generates the meaning (in the
system we call language, it is a different sign form dog). Structuralism is interested
in the way that the sign-system works and usually goes beyond the semiotic level of
signs themselves to think about the ways these systems work in the world, in
relation to philosophy and ideology.

19. Structuralist phenomenology: Baudrillard attempted to describe living experience of
commodity culture via a kind of analysis afforded by structuralism.
Barthes Baudrillard
- Concerned with the “objects
themselves”
and the discourses that surround
them.
- Interested in sophisticated
semiotics
-Concerned with the “objects
themselves”
and the discourses that surround
them.
- Reading contemporary world of
interior design as registering a
historical shift in EDL.

20. semiotics
The ‘science of signs’. Its approach has parallels with structuralism but
essentially semiotics is the search for the logical rules or laws of signs and
sign-systems, making it a more purist and formal approach.

21. Controversial
architecture

22. CENTRE NATIONAL D’ART ET DE CULTURE
GEORGES POMPIDOU
Renzo Piano, Richard Rogers

23. controversy
T h e d e s i g n o f
p o m p i d o u c e n t r e
breaks the rules of
cultural architecture
and the traditional paris
architecture style. The
Pompidou centre, is a
“culture factory” or a
“refinery” built by high
tech.

24. controversy

25. controversy

26. controversy

27. controversy

28. GLASS PYRAMID, PARIS
Ieoh Ming Pei

29. controversy
The project breaks the
style and consistence
of the whole building
and it is described as
“damaging both Paris
L o u v r e a n d t h e
Pyramid”

30. controversy

31. controversy

32. controversy

33. details

34. GALAXY SOHO, BEIJING
Zaha Hadid Architects

35. controversy
Parametric design
builds Galaxy Soho
into structure with a
panoramic view. Each
individual building has
its own atrium and
transportation hub and
is naturally combined
w i t h o u t c o r n e r o r
a b r u p t t r a n s i t i o n ,
creating a continuous,
fluid space.

36. Controversy:
The project is very much a design of the 21st century – no
longer working with rigid blocks and the spaces between
these blocks; but working with soft and malleable volumes
which coalesce, fuse, pull apart and connect with multiple
stretched bridges in order to create a world of
synchronized adaptation and fluid movement within.

37. Controversy:
Imbalance between
shape, practicality
and appearance

38. Controversy:
The other concept of the design is inspired by the ancient
Chinese terraced rice field. Derived from nature, parametric
design is the synthesis of contemporary digital technology and the
natural landscape.The multiple flowing plateaus act as a rice field
in the mountains, connecting the various volumes, and forming an
urban landscape.

39. DESIGNERS SET REQUIREMENTS ACCORDING TO
ENGINEERING AND GEOMETRIC RELATIONSHIP. TO
SATISFY THOSE REQUIREMENTS, DESIGNERS NEED
TO CONSIDER INITIAL VALUES OF DIMENSION AND
PARAMETERS AND MAINTAIN RELATIONSHIP WHEN
CHANGING VALUES. PARAMETERS ARE CLASSIFIED
INTO 2 TYPES, NAMELY VARIABLE PARAMETERS FOR
DIMENSIONS, AND INVARIABLE PARAMETERS FOR
GEOMETRIC INFORMATION. TO SUM UP, THE NATURE
OF PARAMETRIC DESIGN IS FOR THE SYSTEM TO
MAINTAIN INVARIABLE PARAMETERS WHEN
VARIABLE PARAMETERS ACT.
Parametric design

40. LONDON BRIDGE TOWER, UK
Renzo Piano

41. controversy
London Bridge Tower, Also
known as the shard, is London’s
new landmark building. The
name of “shard” comes from the
design of the design of the
exterior wall covered by the
slanting, upwards glass sheets
that gradually become slim and
finally become a “pyramid”. The
glass sheets on top don’t touch
each other, forming an open
space that seems to make the
building breath in the air. The 95-
story, 310m high building
redefines the London Skyline

42. Controversy:
High rise buildings
leading to city
polution

43. Controversy:
Disharmony of the
building form with
the surroundings

44. METROPOL, PARASOL
Jurgen Mayer H.

45. controversy
Las Setas, or "the Mushrooms",
as it is commonly referred to
among locals, simultaneously
constitutes structure, facade and
roof. Its genesis is contemporary,
but at heart it is a baroque form
for a baroque city. Mayer's
parasols generate an artificial
landscape that sets out to
retrieve the emblematic value of
architecture, placing it in a
context in which the symbolic is
an inherent part of social and
cultural history. So why is it
provoking so much criticism?

46. Controversy:
The project’s dimensions
a n d f o r m a r e i n
themselves a protest,
highlighting the need to
r e c o v e r t h e u r b a n
meaning of words such as
'square' and 'market'

47. Controversy:
The frame is made of wood
laminate and steel joined by
means of a heat-resistant
glue. The Parasol is the
world’s largest construction
to be held together with
glue, and one of the most
complex ever to have been
built in wood.

48. Controversy:
M a y e r r e f e r s t o
Metropol Paraasol as a
“cathedral without
walls”, an architectural
promenade above the
rooftops of Seville.

49. Controversy:
High cost, Time
Consuming, and
conflict between
shape and function

50. the power to influence

51. Creativity

52. “Original ideas that have value”
Sir Ken Robinson, Education and Creativity Specialist, author and speaker

53. Any
Questions?