S&E Sponsorship Group Inc. is Canada’s leading sponsorship agency, providing strategic counsel and activation solutions to sponsors of sports, entertainment, arts, and culture properties. We are a “pure-play” sponsorship agency, working solely on behalf of our clients – the sponsor – with no vested interest in any sponsorship property. We are unbiased and objective in our assessment of any potential sponsorship opportunity and works to ensure of our clients receive the full benefit of any available opportunity. It’s an approach appreciated by blue-chip clients like Scotiabank, Boston Pizza, Canadian Tire, SiriusXM, and Sport Chek among others. Founded by Brian Cooper, S&E has assembled a diverse and talented team of lead consultants who have a wealth of experience in banking, consumer packaged goods, technology, entertainment, sports and event marketing. Beyond our credentials, we are passionate. We love what we do, we celebrate our wins and we constantly challenge ourselves to be better.
S&E Sponsorship Group - Services Overview
S&E Sponsorship Group
Pure play Sponsorship Agency providing strategic
counsel and activation solutions to leading brands.
A differentiated service offering sets us apart:
• Unbiased and objective
• Focused on sponsorship
• Disciplined, process driven and passionate
Brian Cooper, President and CEO
Leader in the sports and entertainment industries for over 25 years. One of the true
insiders with a proven track record in developing market leading programs and negotiating
the industries biggest deals.
Cori Woolley, VP and Partner | Events & Activations
A dedicated and proven events expert with 360 degree experience spanning client/brand,
property and agency.
Matthew Logue, VP and Partner | Strategy
Experienced in developing sponsorship strategies and tools/processes to optimize return
Led by one of North America’s foremost sports marketers in Brian Cooper,
S&E has assembled a talented team of lead consultants who have extensive
and diverse experience in all facets of sponsorship, marketing, and events.
Collaborative and Driven Partners
We believe that how we act is as important as the results we
achieve. By holding ourselves accountable to the highest standards
we will ultimately drive the greatest impact for our clients.
Passion & Commitment
A “We” Culture
Respect & Integrity
Leadership Through Thought
Continuous Learning &
Our Team Values
• Competitive Intelligence and Landscape Analysis
• Property Assessment and fair market valuation
• Portfolio Analysis
• Strategic Toolkits
• Develop negotiation strategy and recommended deal construct
• Manage negotiation process
• Oversee contract development
• Facilitate relationships between properties and sponsors
• Develop and manage project plans to execute against core deliverables
• Proactively seek out opportunities to maximize results
• Troubleshoot and mediate contract discrepancies
• Ideation of activation and event programs
• Oversee and consult on property lead activations
• Full scale execution of events and programs including development of ownable programs and
activation executions at marquee events
A leader in Sponsorship Marketing, Scotiabank's sponsorship of Hockey, Running, the Arts &
community initiatives allows the Bank to connect with consumers and their passions in a unique
and compelling way.
As the largest casual dining franchise in Canada, Boston Pizza leverages sponsorship of NHL Teams,
Hockey Canada and UFC to engage their patrons and provide a superior experience in restaurant.
Canadian Tire is an iconic Canadian brand and recently announced game changing initiatives
through their sponsorship of the Canadian Olympic Committee and six national sports
As the sole provider of satellite radio in Canada, SiriusXM uses sponsorship of music,
entertainment and sports properties to secure broadcast content and market to current and new
S&E's client roster is comprised of business leaders in their respective categories as well
as in the sponsorship industry.
Baycrest Foundation, an internationally acclaimed academic health sciences centre, leverages
sports and entertainment properties to drive fundraising initiatives. Baycrest and Scotiabank have
raised over $16 Million for Alzheimers research through the Scotiabank Pro-Am Events.
Our Client Roster
Sport Chek is the country’s largest sports retailer and has reignited their brand under the Your
Better Starts Here positioning. Sport Chek’s portfolio includes professional and amateur sports
properties and leading Canadian athletes.
As the largest retailer in casual and industrial wear, Mark’s is exploring sponsorship
opportunities to connect with their customers.
S&E Sponsorship Group helps us beyond measure in all of our sponsorship efforts. They have
an incredible understanding and appreciation on the value of sponsorship properties across
the board. In addition to their strategic counsel, the staff at S&E also have a strong attention
detail when it comes to activation. We always feel as though the Scotiabank customer is at the
forefront of their approach. The strategic direction, negotiation, and activation are all handled
without fail. We've come to expect flawless execution and SE& delivers for us time and time
Jacqueline Ryan, Vice President Sponsorship and Partnerships, Scotiabank
We greatly value S&E’s contribution to our sponsorship programs. From their vast network of
relationships within the industry, to their experience and relationships with properties, as well
as the strategic counsel they provide, they have been integral in the development and ongoing
activation of our sponsorship portfolio.
Duncan Fulton, Chief Marketing Officer, FGL Sports
The S&E Advantage
• Deep relationships with
North America’s property
• Existing contracts in place
with all major properties
• Combined 50+ years of
focus and experience in
• Proven proprietary tools
• Talented team - Packaged
goods and MBA
• At the forefront of
• Constantly called on by
media for perspective and
S&E provides sponsors with expert counsel and superior market intelligence driving cost savings
on sponsorship fees, effective activations, and ultimately resulting in an optimized sponsorship
S&E has relationships and access to all major properties in Canada
across sports, entertainment, arts, culture and philanthropy