Christian's HostingCon 2010 Presentation

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  • Christian's HostingCon 2010 Presentation

    1. 1. Oh My God We're All Gonna Die The Future of Webhosting...and What We Can Do About It Christian Dawson – COO, ServInt Christian Dawson - COO, ServInt
    2. 2. Christian Dawson - COO, ServInt
    3. 3. Prior to 1900... Christian Dawson - COO, ServInt
    4. 4. Prior to 1900... • There were hundreds of car manufacturers between 1800 and 1900 • Small, very profitable firms made custom motor “wagons” on a case by case basis Christian Dawson - COO, ServInt
    5. 5. Prior to 1900... • There were hundreds of car manufacturers between 1800 and 1900 • Small, very profitable firms made custom motor “wagons” on a case by case basis • No Standards for fuel • Petroleum based/internal combustion engines, Steam, and Electric cars were prevalent. Christian Dawson - COO, ServInt
    6. 6. Prior to 1900... • There were hundreds of car manufacturers between 1800 and 1900 • Small, very profitable firms made custom motor “wagons” on a case by case basis • No Standards for fuel • Petroleum based/internal combustion engines, Steam, and Electric cars were prevalent. • No Standards for roads • Limited adoption to more developed regions Christian Dawson - COO, ServInt
    7. 7. Then there were 3 Christian Dawson - COO, ServInt
    8. 8. Then there were 3 Christian Dawson - COO, ServInt
    9. 9. What happened? Christian Dawson - COO, ServInt
    10. 10. What happened? • Before the assembly line, mass production wasn’t feasible. Christian Dawson - COO, ServInt
    11. 11. What happened? • Before the assembly line, mass production wasn’t feasible. • After the assembly line, parts were standardized and cars were made en masse. Christian Dawson - COO, ServInt
    12. 12. What happened? • Before the assembly line, mass production wasn’t feasible. • After the assembly line, parts were standardized and cars were made en masse. • Resulted in cheaper, more reliable products that could seriously compete with custom manufacturers. Christian Dawson - COO, ServInt
    13. 13. Sound Familiar? Christian Dawson - COO, ServInt
    14. 14. Sound Familiar? • Web Standards are finally being taken seriously Christian Dawson - COO, ServInt
    15. 15. Sound Familiar? • Web Standards are finally being taken seriously • Resource (bandwidth and hardware) demands are increasing Christian Dawson - COO, ServInt
    16. 16. Sound Familiar? • Web Standards are finally being taken seriously • Resource (bandwidth and hardware) demands are increasing • Broadband and wireless penetration is growing worldwide Christian Dawson - COO, ServInt
    17. 17. The Shift... Christian Dawson - COO, ServInt
    18. 18. The Shift... • Large companies could not handle the level of personal interaction necessary to support legacy products. Christian Dawson - COO, ServInt
    19. 19. The Shift... • Large companies could not handle the level of personal interaction necessary to support legacy products. • With the wide adoption of virtualization, that promptly changed. Christian Dawson - COO, ServInt
    20. 20. Enter the Big Guys Christian Dawson - COO, ServInt
    21. 21. Enter the Big Guys Christian Dawson - COO, ServInt
    22. 22. Rapid advances in hardware were the last barrier keeping the hosting behemoths at bay. Christian Dawson - COO, ServInt
    23. 23. Rapid advances in hardware were the last barrier keeping the hosting behemoths at bay. But virtualization provided a way in. Christian Dawson - COO, ServInt
    24. 24. There IS Good News! Christian Dawson - COO, ServInt
    25. 25. There IS Good News! ...But First the Bad. Christian Dawson - COO, ServInt
    26. 26. Why Them? Why Now? Christian Dawson - COO, ServInt
    27. 27. Why Them? Why Now? • Using virtualization, the large players successfully commoditized cheap, easy to support products that are universally upgradable. Christian Dawson - COO, ServInt
    28. 28. Why Them? Why Now? • Using virtualization, the large players successfully commoditized cheap, easy to support products that are universally upgradable. • They have the resources to pick up significant volume because of price and ease of integration. Christian Dawson - COO, ServInt
    29. 29. Why Them? Why Now? • Using virtualization, the large players successfully commoditized cheap, easy to support products that are universally upgradable. • They have the resources to pick up significant volume because of price and ease of integration. • As a result, they don’t need to build two- way, longterm relationships with clients. Christian Dawson - COO, ServInt
    30. 30. Virtualization brought two key advantages: Christian Dawson - COO, ServInt
    31. 31. Virtualization brought two key advantages: 1.The further decentralization of computing 2.The abstraction of hardware Christian Dawson - COO, ServInt
    32. 32. The Aftermath Christian Dawson - COO, ServInt
    33. 33. The Aftermath • The large players will decimate the industry as we know it. Christian Dawson - COO, ServInt
    34. 34. The Aftermath • The large players will decimate the industry as we know it. • Small players won’t be able to compete at their volume and price point. Christian Dawson - COO, ServInt
    35. 35. The Aftermath • The large players will decimate the industry as we know it. • Small players won’t be able to compete at their volume and price point. • Most of the hosts at this conference won’t exist in a few years. Christian Dawson - COO, ServInt
    36. 36. The Good News Christian Dawson - COO, ServInt
    37. 37. The Times They Are A-Changin’ Christian Dawson - COO, ServInt
    38. 38. The Times They Are A-Changin’ • The market will change drastically and reward small-scale innovation. Christian Dawson - COO, ServInt
    39. 39. The Times They Are A-Changin’ • The market will change drastically and reward small-scale innovation. • Web access will define web content. Christian Dawson - COO, ServInt
    40. 40. The Times They Are A-Changin’ • The market will change drastically and reward small-scale innovation. • Web access will define web content. • Virtualization is the vehicle that will drive this shift. Christian Dawson - COO, ServInt
    41. 41. The Times They Are A-Changin’ • The market will change drastically and reward small-scale innovation. • Web access will define web content. • Virtualization is the vehicle that will drive this shift. • Success will come from a willingness for smaller hosts to tackle harder problems on a more personal basis. Christian Dawson - COO, ServInt
    42. 42. Trends that will shape the future Christian Dawson - COO, ServInt
    43. 43. Point of Access...It Matters Christian Dawson - COO, ServInt
    44. 44. Point of Access...It Matters • As the point of access changes, the hosting needs of content changes as well. Christian Dawson - COO, ServInt
    45. 45. Point of Access...It Matters • As the point of access changes, the hosting needs of content changes as well. • People expect different experiences based on how they access the web. Christian Dawson - COO, ServInt
    46. 46. Point of Access...It Matters • As the point of access changes, the hosting needs of content changes as well. • People expect different experiences based on how they access the web. • More personal, customer oriented hosting services are better suited to deliver those experiences than cookie-cutter clouds. Christian Dawson - COO, ServInt
    47. 47. The Cloud Is A Little Fluffy • The movement is still investor driven, not consumer driven. Gartner Hype Cycle Christian Dawson - COO, ServInt
    48. 48. The Cloud Is A Little Fluffy • Practical applications can’t be ignored. Christian Dawson - COO, ServInt
    49. 49. The Cloud Is A Little Fluffy • Practical applications can’t be ignored. • Cloud products have tremendous value- add potential. Christian Dawson - COO, ServInt
    50. 50. The Cloud Is A Little Fluffy • Practical applications can’t be ignored. • Cloud products have tremendous value- add potential. • Integration with traditional hosting environments is still an opportunity. Christian Dawson - COO, ServInt
    51. 51. Mods are SO In right now Modular webhosting, a combination of dedicated resources, virtual environments, and cloud storage, are the most obvious short term solution. Christian Dawson - COO, ServInt
    52. 52. Don’t Hate the Playaz Christian Dawson - COO, ServInt
    53. 53. Don’t Hate the Playaz • We must use virtualization and provide the same upgrade path as the big guys. Christian Dawson - COO, ServInt
    54. 54. Don’t Hate the Playaz • We must use virtualization and provide the same upgrade path as the big guys. • We have to work twice as hard as they do, but the relationships we build are worth far more than their transactions. Christian Dawson - COO, ServInt
    55. 55. Don’t Hate the Playaz • We must use virtualization and provide the same upgrade path as the big guys. • We have to work twice as hard as they do, but the relationships we build are worth far more than their transactions. • We have to play the game. Christian Dawson - COO, ServInt
    56. 56. Going Organic Christian Dawson - COO, ServInt
    57. 57. Going Organic • The big players will pick the low hanging fruit, so we must find our niche now. Christian Dawson - COO, ServInt
    58. 58. Going Organic • The big players will pick the low hanging fruit, so we must find our niche now. • Innovate quickly, intelligently, and affordably. Christian Dawson - COO, ServInt
    59. 59. Going Organic • The big players will pick the low hanging fruit, so we must find our niche now. • Innovate quickly, intelligently, and affordably. • We have to play the game to stay in business. Christian Dawson - COO, ServInt
    60. 60. Thank You Christian Dawson - COO, ServInt
    61. 61. Christian Dawson - ServInt.net • Follow me on Twitter @mrcjdawson • Email me at dawson@ServInt.com Christian Dawson - COO, ServInt

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