Case Study from Cetero Research

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Cetero Research is the leading clinical research company in US

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Case Study from Cetero Research

  1. 1. A ae t y C sS d u T S roHwT N tn h ty fo h ao’ eo e isLa i CnaRsa h o pned g l l er Cm ay n i e c i c ToBcCno f eI okak otl T i ro hr T Ajn cs s d b o tae t y y i u
  2. 2. “w s e gI a bincnrld yot l b oete n ueh ed sr- l Wa e Aex lrk ”Dr tr fT i c oI eo Fr l Wa e Drc r f fr ao Tcn l y t eeo e o Ae l r i t o I om n eh o g a Ctr R- x k, e o n oC t o eerh e r R sac e sac,h po l w si t f n o h f eAtayi a er te rb m a r h i r t f i a . c l, w s h e g no sc ul t r h o t io e i o . cai ayb t notntln t i t u h ffic wn w O cs nl,u u fr a y o g s d o l u e rrl Ae w u tr t l k u oe te op r e a p so l ae , l o l un oo o t vrh croa cm u,n y x d o t y t ct s h o o e f itcn i s ah g ew e b ii s o a h i t f n o h eh ia dsi bt en ud g, c g s cn n ln P ih am ,ai t te et ra-x Cn i r src go h nxbek . s n fi EeyT rb mw sen s q ay r cln tee a n w y vr Ipo l a se a eul c aad hr w s o a e l i t pi i e n shd ltcn i s m . o r r z ad ceu eh ia ’ e o e cn A d hn hr w r te di -y,cac ecu trbt en n te tee ee h “rebs hne no nes ew e v ” a edue wt a rb mad l ,r n o h t o eh ias n n -sr i po l n Ae o o e f i w tcn i , h e x s cn ite asItee r f as g o vr o ste n -sr n h hl. hs bi, sn cnes n,h edue ln ep i a w u q i lr l o te eas f n t e f se r n te o l u k a e ff h dti o o e y o iu o aohr d cy - l p s , epcn te eh ia t m nay ceu a ito le rcl xe g h tcn i o etl shd l v i ra r ea cn l e s f t, l a te e nn i om o ad o e rprd i ay ad ae lh pr et fr a n n cm peae wt n hrw r l n h o s w r ta mgt e edd o o e h po l . ro ae ht i b nee t sl te rb m h v e
  3. 3. B t vn ht an te h lo te rb m O e, l u ee ta w s’ h w o fh po l . nAe t e e xo o e f itcn i su o rtri t te ds, r n o h eh ia ,p n eun go hi ek s cn n rw u b getd y ott oe l b eduesTee o l e ree b PsIn tse y n -sr hs d - .cl fl ii ss c t cm ue m n osbcs f o r msv ,t ko o p tr o i r ak- - o u se u t ,ca s n dstp w u a raeh ia t a iu hi ad ek s o l l t tcn i o ns e r o d e cn s o l ep!nei a e o .rmteei a u t te eh ia ed g n nF n o hr, w s p o h tcn i t cnt fi d h m ,n te n -sro o n ay hc bco n te ead h edue t cn ul cek ak l Hfrt u. o a o d ok g e o sifr i e pr .o s tsN t go w ri rl nh o e hr at a n a p t yAe w s eemnd o r g b e w yo eeo e l a dtr i t bi a e r a t Ctr R- x e nsac,nn ut l d g li l sac ogn aoer a i s ye i cn ar er r i n h d r a n ic e h az(R ) t m r ta 2 yas fxei c f miC O. h oe hn 5 ero epr ner t Wi e o sfu d g o pn sCtr hs o d c d oe li lo n i cm ai ,eeo a cn ut m r cn a n e e icp am cl y td shn n ohr R .h cm ay hr ao g s i ta ay te C O Te o pn o uehsee l ao sn h US i l i Ae’Sn no i a svno n ite ., c d g l s a A tn c .n u n x ocm u,n o en aaa a p sad n iCnd.“w s e g o t ld yh ed sr Ae si “ aI a bi cnr l b te n ue” l a .We s n oe , x da Is ffnee t gto t lfh sp otu co . nT t edd o e cnr o te u p rfn n a o ”Ae bgn isac fr sl o ta w u bi odr l ea h er o a o n ht o l r g re x s h u d nt te ho. ai w r d i a u br f e dso h casH v g ok wt n m e o hl ek n e h papc o s alrn icre Ae hd pe y o dda p la n ere ih aer l a a r go i i i s , x eo w a te i to o fr eeo o ll ki . p - f hth r h sl n o Ctr w u o leO g u d o km l,e fi d n p lao wt etni cpbi s ayh’ n a apc n i x s e aai e l d i h e v lad cl iyb t i o t h y retg reg y n sa bi,u wt u a e pi - o l t al t h c a nhip m nao pr dad i o th ne fr x nim l et n ei ,n wt u te ed o et s e e o h e vt in. e a i dph er o aaalsl o sr n gA r nn et sac fvib o n, ai - h l e uAe sl td ngEg e ev e ek l s w r. l e c Maaeni Sri D s P so ae x ee n c u“ ngEg e i s e h q a e o te i epniMaaeni g e m te ul s fh b ,xes e n v i g vapc o swto thicsadn fr ta’m cp la n, i u te ot n iaom ht uh i h r ses ro s,Ae si ai t ue l a . e ” x d Ae bgn i l ea hs xSri D s P ss pb-e st p zr so e i ev e ek l ’t -y tp e u Wi d h w dt c u e s - a svl b ao i Ae t q i li tlcn gr ad ei a e y lwn l o u k n a,o fiue n bg u n l g x i cy s lui te p lao in -m . f tf mi tl o t s g h apc nn o eI a , o n aa n o n c r s l n sac f a erh o rdp y eto s,h e r poeso k n 3 mn el m n t uete n e rcsto o l 0 i o tsA d h st p z d a aohr eet - a yue. n te e u Wi r hd n te bnfi. - sl i ta o t n ht uo w u big re ol r odr d n t te ho o h cas
  4. 4. “ s g h Wi r, y o fi ec iMaaeni o li U i te z dm cn dnen ngEg e n n n a n y - c ae,Ae si “cu tlh po ut a be w l r sd l a .Io l e te rd chd en e e ” x d d l l to gt u.h l o t w l o eTss r c all e d h uh- tTea u i e d n.ak ae l r a l o y s l e y be m k gt ayo e w a iw eew e Iedt ai i s t se ht hr, hn ne i n e s . ” Acri t Ae,ht aeo-s cn n e t te n -sree cod go l ta es-f e o uso h edue l l n x u v. “ev e ek l ivr cm otb frh ed sr d n hv Sri D s P ss ey o fr l o te n ue Ii ’ ae c u ae . dt t d ayrin.h i ef eo te sro k le s n ad o o n t n gTen r c frh ue l si a t dr ai t a o k a e a wt a o p o hlds sei do d w m n s m i i cu l f e ek pc c rp o n eu. l h e p fi ” Whn u m n a iu truh ev e ek l ,h ed srs e sb i g ns e ho g Sri D s P ste n ue i s c u te r t as n l eo svryo h po l b sl n h fis o sg ae lfeei t te rb m y e c g t i v t e e a n a li sa o c cl .h ctgrao hl Ae p n l g sd g cl fr at Ti a oi n e s l l o in e i iy s e z p x a h ,n h tcn i ’ w r a a h rv w t u l cesn i ad i eh ia s ok y s e ei sr b kti s s cn, d e o e te uu. l cn sg tcn i soo s ae o teeeo h q eeAe a as n eh ia t j bsd n h l lf x i cn b v ip r nea w l s n hip yi lrx i t o eaohr m ot c,s e a o te hs apoi t o n- te a l r c my n . Tiogn ao ao seh iaso t fcsd n ak n t h r i n lw tcn i t s youe o ts ad o s az l cn a b m re i t e oe ffic n. e“ o oeu nn bt enN m rrn ig e e wb i ig,Cihn ! u dnsP n ad l ” All gSri D s P s ep te n ue a ae fh s ts l o ,ev e ek l kesh ed sr w r o te t u an c u a o te iu.o m n ao bt en e ds ad eh ia fhi s eC m u i n ew e hl ek n tcn i rs c p cn bg sm eie a e te ru l ce isb ie, hn n ei im d tl rh t b kt u m dw e a n a y o e s e a rp t te srs uo acl gnr e,s r g hm m iel o h ue iatm ay eea das i te l y l t un te ce hs en ee e.hn sh iu iadesdte hi kt a be rci dTe a tes es d rs ,h r v s e ue ikp u dtda te a truh o eo o . t o m i srs et p a ,lh w yho g t rsl nA n e l u es te n ue w n ei ao tad si Ae o h tcn i s h ed sr o dr g b u,n ak g l r i eh ia n n x s cn ao tte t u. b u,h s ts a
  5. 5. Ae ia o ue o Maaeni D stp e- l s l a sr f ngEg e ek C n x s n o t l w bbsd ek p aae etu e ht r , e-ae dst m ngm n si ta aa o t Ae ue itn e wt Sri D s P sD s- l ssn adm i ev e ek l . ek x h c u tp et llw Ae ad itcn i so e o C nr ao s l n h eh ia t r- a l x s cn sl a o p n iu b etbsi a e oe o e cm u gs e y s lh g rm t v s ai n cn e o t a ek padse g h dstp o nc n o dst ,n ,ei te ek o n o sre a i hy ee hs ay etd th c n sf e w r p yi l sa a te e t cl e ue’ds, vnoyh s w r ta ii sr eki etr te o ae ht n s n s- s ldad e oe r d porm , c d g t l ;n rm v o ad rg si l i ae a nu n pt e ad ev e ak. a hs n sri pcs c c “ ek p et le s e aae ek p D st C nr hl m m ng dst s o a p o arsa o r ew r .cu tk a tn ad c s l u nt ok Io l ae s dr o l s d a iae n p s i o h m ci sIa cc o m g ad uht te ah e.cn lk n t n i ay ah e n i tl n apc o I ato n m ci adn a ay p la n w n t, n s l i ” Ae si “ev e ek l im m ii ef e l a .Sri D s P ss y a n r c x d c u n t a ad ek p et l w a Is t sri te n D st C nr i ht ue o ev e h o as c dstp. ek s o ” A e Ae o o e f itcn i seo e a r l r n o h eh ia rsl s x s cn v po l ,n ifie eeo m l esee ea rb m o en v Ctr e p ye rci ,t e o v rn o , flwu sre, h hs eea d y ad m aoo -p uvyw i ignr e b l c t Sri D s P sTe uvy isli hio i ev e ek l .h sre wl oc te p - c u l it r n i s n i i t t te efr ac o Ae ad o adn g i o h pr m ne f l n n sh n o x h tcn i sn e n te hlds nes i eh ia im e g hi e ek ed. s cn r p Tif tr hs o o lhl d l esr h h e ue a n t n e e Ae nue e sa y p x ad ita ae efr i u t te s n ad, n h em r pr mn p o hi t drs s o g ra b t ’be et m lbnfii icm u i t u i en x e e eec l o m n a- ts r y an c i wt u pr aae et n i p e m ngm n. g h “’nt saig Is o u sy t nw ’ dig go ee o a od r n j. obIs u ed srsy gt orn ue ai ’ s n i” t.
  6. 6. “ u t h ias O re nc n c i ae 0 pret r2 0 e n c u e m reiet oe fc n” n fiSri D s P sue sr y,o b e wt i rp rn fn o at ao ev e ek l ’sruv scm i d i t eo gu c nl ,lw c hs i l yAe t ke m ngm n api d f ita ’w rl d n te a e hy r- l o ep aae et p re o h ems ok a ad h vl te po x s s o uv e a - ad a-u. i dyi n dy t d n o“ l o w a w d ge u se b te et fh ogn ao ,Ae si “ ’A o f ht e o os nen yh rso te r i n l a .We e t az ” x d rle h p m esN t laseon e frh w r w d ,u yu o ’w ni te l br o a y rcgi d o te ok e ob to d n at k u . w z th t a ro i o t fh tit o w t cmn u o te oe! e g l”“ev e ek l rp r atay e e m vla te ed o a ad o a Sri D s P seot c l hl d e adt h ne fr n d i nl c u s ul p i etcn i ,Ae n td“ ngm n ko s xcy o Iiui i m .heh ia ” l oe.Maae etn w eat h w Ts s gt eTe cn x l n sq ato rp rn iSri D s P ss oe eae ta cm e v o ei s ul feo gn ev e ek l im r dtid hn o p iy c u l e ff r g. nIs ey e flt vr hl u” ’ p .“w u sy u tcn i s r 20 ecn m r e i t eas o Sri D s I o l a o reh ia ae 0 pr t oe ffic n bcue fev e ek d cn e e cP s cn n e Ae.Tis w r c a s pr esibt en n -sr n l , o ud l “h o ae r t a at r p ew e edue ad u” x s ee n htcn i ,lwn u a t d o ro so h um s”eh ia ao i s lo o u j t te t ot cn l g l b .
  7. 7. Z H C roao O O op r n 40 H pad d Si 30 90 o yr R . u e 1 , t P aatnC 958U A l sno ,A 48, S e P o e+-2-2-50 h n:1959490 Fx+-2-2-60 a:1959490E a:vl aaeni . mm iea l @m ngeg e o nc

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