Convert Your Sales Force to iPads Overnight

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iPad Usage for Sales Reps, Experience in Getting Mobile in Pharma. Presented on January 7th, in Istanbul.

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Convert Your Sales Force to iPads Overnight

  1. 1. Click to edit Master title style Convert Your Sales Force to iPads Overnight iPad Usage for Sales Reps Experience in Getting Mobile in Pharma Serkan Erkovan 2012, Istanbul 1
  2. 2. Click to edit Master title styleAgenda Ipad Training for Pharma Sales Reps ﹥ Prerequisite ﹥ Do’s / Don’t Do’s ﹥ iPad Tips & Tricks ﹥ Free & Useful iPad Apps for Sales Force Takeaways ﹥ Don’t give the fish!  ﹥ Convert Your Sales Force to Ipads Overnight ﹥ Publish Ground Rules 2
  3. 3. Click– Prerequisitestitle styleiPad to edit MasterOn Delivery, Make Sure Your Sales Reps completed the following: Company Information Security Training Read & understood iPad usage procedure iPad Usage Training g g Company Social Media Guidelines 3
  4. 4. Click to edit Master title styleDo’s / Don’t Do’s 4
  5. 5. Click Do!edit Master title styleDon’t to Do not lean on the top of the iPad when it is closed. Do not place anything near the iPad that could put pressure on  the screen. Do not place anything in the carrying case that will press against  Do not place anything in the carrying case that will press against the cover. Clean the screen with a soft, dry cloth or anti‐static cloth. Do not “bump” the iPad against lockers, walls, car doors, floors,  etc as it will eventually break the screen iPads should always be within the protective case when carried should always be within the protective case when carried. Some carrying cases can hold other objects (such as folders and  workbooks), but these must be kept to a minimum to avoid  placing too much pressure and weight on the iPad screen. 5
  6. 6. Click Do!edit Master title styleDon’t to Don’t do Jailbreak! * Don’t Forget Passwords.  Don’t disable Passwords! Internet Games are not allowed on the iPads. Don’t Change Ipad Time Settings Changing of iPad settings (exceptions include personal  settings such as font size, brightness, etc) Don t Don’t use Company Credit Card Don’t send company related screenshots, documents via e‐ mail to unspecified email addresses. p 6
  7. 7. Click Do !Don’t to edit Master title style Don’t share any unapproved electronic document,  presentation, article etc. With Health Care Professionals through iPad! * 7
  8. 8. Click to edit Master title styleDo! Enter your HCP’s office with Ipad! Charge your Ipad every evening! Don’t use inappropriate media may screensaver or  o t app op ate ed a ay sc ee sa e o background photo in your company Ipad. Presence of guns, weapons, pornographic materials, Presence of guns, weapons, pornographic materials,  inappropriate language, alcohol, drug, gang related  symbols or pictures will result in disciplinary actions. Connect WIFI when there’s WIFI Connection (Home,  Office, Hotel) 8
  9. 9. Click to edit Master title styleDo! When not using their iPads, they should be stored in  their lockers.  Nothing should be placed on top of the iPad, when stored in the locker. iPads should not be stored in a vehicle at work or at  home. Always turn off and secure their iPad after they are  done working to protect their work and information. 9
  10. 10. Click to edit Master title styleiPad Tips Use iPad efficiently! 10
  11. 11. Click to edit Master title styleAccess all running apps press the Home button twice to bring up a list  of currently running or suspended apps. 11
  12. 12. Click to to audio/video playback controlsShortcut edit Master title style swipe the multitasking bar left to right to quickly access  audio/video playback controls, a shortcut to the iTunes  app itself, and volume controls. 12
  13. 13. Click to edit Master title styleSet PasscodeSet PasscodeiOS defaults to a four‐number passcode, but you can turn it off by going to Settings, General, Passcode Lock, Simple Passcode. 13
  14. 14. Click to edit Master title stylePasscode Denied… DELETE ALL! If youre carrying around sensitive data, you can now  enable a feature thatll erase all the data on the device  if someone inputs the incorrect passcode 10 times.  Navigate to Settings > General > Passcode L k > E N i t t S tti >G l>P d Lock > Erase  Data. 14
  15. 15. Click to edit Master title styleWi‐Wi‐Fi networks Forget Wi‐Fi networks: So you accidentally connected  to a network once, and your iPad remembers it for life‐‐ whether you like it or not. On your iPad, go to Settings,  Wi‐Fi, and find the network under the Choose a  Wi Fi d fi d th t k d th Ch Network heading. Tap the blue arrow next to the  network you want to remove, and tap the button on  network you want to remove and tap the button on the top that says Forget this Network. Stop asking to join Wi Fi: On/ Off 15
  16. 16. Click to edit Master title styleTake a screenshot of the screen Press Home and the sleep/wake button simultaneously.  The screenshot will automatically appear among your  photos. 16
  17. 17. Click to edit Master title styleCreate folders To create a folder all you need to do is tap and hold on  an app until they all start to jiggle, then drag the app  over another icon and release. Your iPad will create a  folder with both the apps in. f ld ith b th th i 17
  18. 18. Click& Paste Master title style to editCopy & Paste Press on the word and wait for the menu “Select /  Select All” to appear. After doing the selection, click Cut / Copy . 18
  19. 19. Accurately Moving Cursor Between Text Click to edit Master title styleon Your iPad Press on the word and hold pressing the screen and make you move left / right. 19
  20. 20. Click to edit Master title styleUndo/Redo with the iPad First, bring up the touchscreen keyboard and hit the  ".?123" button. This brings up another set of virtual  keyboard buttons, including an "undo" button that you  can click to your undoing hearts content. li k t d i h t t t For a redo, press "#+=" and youll bring up the "redo"  button. b tt 20
  21. 21. Click to Special Characters styleTo Insert edit Master title Just hold down the base letter for a couple seconds (for  example, to get ö, hold down the o key) and youll see  a menu of special characters pop up. Slide your finger  to the right one, let go, and it ill t th i ht l t d it will appear. The special  Th i l characters work for both standard letters and capitals. 21
  22. 22. Click to edit Master title styleWallpapers Wallpapers can be downloaded and used directly from  your iPads Safari app. The iPad does not optimise images so they are retain both their data size and  quality. lit Although it is recommended to use images optimised as  wallpapers for the iPad, such as all those found on my‐ ll f th iP d h ll th f d iGuru.com, any image of a reasonable physical size will  do. Wallpapers on the iPad measure 1024 x 1024 pixels,  do Wallpapers on the iPad measure 1024 x 1024 pixels allowing for both portrait and landscape viewing. 22
  23. 23. Click to editIdentity title styleCreate Apple Master Enter App Store in iPad Screen. Press Free button > Install App Fill in email and pass information. Fill in birthday e a a d o at o . b t day information and move next. Apple send an email to your email adress. an email Press Verify Now link in the email and your account is  activated. 23
  24. 24. Click to edit iPad AppsFree & Useful Master title style & Useful 24
  25. 25. Click to edit Master title styleiBooks View PDF Files 25
  26. 26. Click to edit Master title styleCamera & Photos & Videos & Photos & Videos The iPad’s most immediate use is the ability to easily  show videos and photos to Health Care Professionals at  any place or time. This can be a powerful tool to tell the ‘story’ of the  product or procedure, especially if the story is  complicated and/or better told using visual aids. li t d d/ b tt t ld i i l id 26 Sales Execution Workshop Slides
  27. 27. Click to edit Master title styleCalculator++Calculator++ Calculator++ is free to use, Sales Reps will not need to carry additional calculator. 27
  28. 28. Click to edit Master title styleGoogle Maps 28
  29. 29. Click or delete apps title styleMove to edit Master Press on any application which you’d like to move or delete. 29
  30. 30. Click to edit Master title styleGive homework for Sales Reps Read iPad Procedure carefully Create an itunes account. Delete your timeline in social media accounts. e ete you t e e soc a ed a accou ts. 30
  31. 31. Click to edit Master title styleTake Aways Don’t give the fish! Convert Your Sales Force to iPads Overnight Publish Groud Rules ub s G oud u es 31
  32. 32. Click give the Master title styleDon’t to edit fish! fish! Since the tablet evolution is moving rapidly, don’t give a  full training. Show your field force how to fish in Ipad! 32
  33. 33. Convert Your Sales Force to styleClick to edit Master title iPadsOvernight g Ipad usage is developed by a user experience learning. Give your Sales Force the opportunity to start using Ipads Give Sales Force Ipads immediately and ask them to become digital savvy employees. 33
  34. 34. Click to edit Master title stylePublish Ground Rules Publish your Procedure and ground rules for iPad usage in the company. Procedure should have clear explanations on how the devices should be used and loss cases should be  defined according to company standards. Ground Rules should be simple and up to date. 34
  35. 35. Click toexcellence! title style edit MasterRun the excellence! 35
  36. 36. Click to edit Master title styleThank you. you.linkedin.com/in/serkovan | twitter.com/serkovan | slideshare.net/serkovanfoursquare.com/serkovan| facebook.com/serkovan | instagram.com/serkovan

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