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Marketing Program


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Marketing Program

  1. 1.   Superb Marketing – Selling Your Home For All Its Worth Ira and Carol Serkes Certified Residential Specialists 
  2. 2. Our Marketing Is Designed For How Buyers Find Homes Builder 7% Friend/Neighbor Real Estate Agent 7% 34% Real Estate Agent Street/Open Sign 15% Internet Street/Open Sign Friend/Neighbor Builder Internet Print 32% Knew Seller Home Magazine
  3. 3. Realtors: We Reach Out To Agents In The Business Real Estate Agent 34%We market your home to all agents and their buyers
  4. 4. Buyers’ Google Searches Find Us... And Your Home! Internet 32% Berkeley, Albany & Kensington Searches and our blog show at the top when buyers search Google for homes, neighborhoods & community
  5. 5. Our Virtual Tour Gives Buyers What They Want Internet 32% The virtual tour we create for your home has superb photography, compelling copy, maps, neighborhood information, and community links.
  6. 6. Our Online Marketing Reach Is Unmatched We’re in The New York Times and San Francisco Chronicle. Luxury homes have an exclusive page on Internet 32% Christie’s Great Estates. Thursday, January 1, 2009 SFGATE HOME BUSINESS SPORTS ENTERTAINMENT TRAVEL CLASSIFIED JOBS REAL ESTATE CARS !"#$%&(#("%)*+" ,-".%)*+" /"0%)*+" !".(#$ !"#$%&(#("%/"0 1$#2"%#.%34 Previous Page Contact Agent for Information Sign Up/Log In Listing ID: 5143338001 Price: $2,350,000 Bedrooms: 6 Pacific Union Outstanding and Distinctive Baths: 4 Teri Carlisle Piedmont, California Sq ft: 6,350 510.338.1305 Type: Single Family Contact Agent Built: 1912 Schedule viewing WELCOME Garage Dining Room PRESIDENTS MESSAGE Fireplace Water View Visit website PROPERTIES VIEWS Luxury Living View more Pacific Union Properties For Sale properties Weekly Highlights E-mail To A Friend Featured Properties Send to Cellular Create Property Brochure John Hudson Thomas created an architectural heritage in Greatest Estates Map of Area this 1912 home...a one of a kind masterpiece! 1012 Great Destinations Save This Listing Ashmount Avenue, one of Thomasï¿! signature properties was designed and created with an appreciation for subtle Video Gallery sophistication, warmth and comfortable architectural style. Spaces flow together through wide openings subtly SIGNIFICANT SALES differentiated by ceiling treatments and other unique BUYING & SELLING details. Also recurring in the house is Thomasï¿! common motif of four squares forming a larger square. His work MAGAZINE before 1915 exemplifies what has become known as the ï¿!First Bay Tradition,ï¿! where clashes in scale and NEWS & EVENTS unorthodox juxtapositions of details from a wide range of historical styles were explored with great vigor. This GREAT ESTATES FINDER showcase home is perfectly sited on a prominent Crocker Highlands lot to take full advantage of the sweeping CONTACT Downtown Oakland and San Francisco views. 6BR/4.5BA approximately 6350 square feet that includes an 1,100ï¿! square foot au pair/in law on a 16,500ï¿! square foot lot. Outstanding and distinctive Prairie style on a most de This is an incredible opportunity to own a piece of history Central Piedmont street. Spacious rooms, great light, while reliving the Arts and Crafts period. architectural details, large lawn area and hot tub, hug out deck—great for entertaining, wonderful storage sp basement >> View Expanded Text
  7. 7. Online Marketing - CraigsList, Blogs, Podcasts... We’re on top of all the ways that today’s buyer searches for homes Internet 32%
  8. 8. High Visibility Street & Open House Signs Street/Open Sign 15% We laser-print Open House sign information - buyers see your home’s photo, neighborhood info and web site.
  9. 9. Superb Photography - Bringing It All TogetherOur marketing looks great because all our listings are professionally photographed Dark & Poorly Lit Beautifully lit photos show your home at its best
  10. 10. Benefits Of Proper PricingHigher Sales Prices From Earlier Offers - Offers made when your home’slisting is new are generally the highest offers. Buyer interest tends to falls offthe longer your home is on the market. 60000 Online Viewings vs. Weeks On The Market 45000 30000 15000 0 1 2 3 4 5 6 7 8 9 10 11 12Pricing Uncertainty In Your Favor - Buyers tend to compete for new listings.When homes linger on the market, pricing uncertainty shifts in favor of thebuyers, who then make relatively “lowball” offers with more conditions.
  11. 11. Your personalized market research report We’re sending your report as a separate file
  12. 12. Craft: to make or produce with care, skill, or ingenuity ( Handcrafted Real Estate Service is designed to provide our clients withall the elements of superior service: superb representation, outstandingcommunications, extraordinary negotiations and delightful results
  13. 13. In Markets Good & Bad, We Have Experience & Expertise Allen F. Hainge TM We’ve personally represented the Our awards include “Most Closed Referrals” for eight sellers and buyers of all these homes Consecutive Years” and “Top 50 Real Estate Teams”
  14. 14. We Believe In Contributing To The Real Estate Industry Leadership Consultant to National & California Association of Realtors NAR, CAR & CRS Presidents are members of our mastermind and networking groups NAR leadership wrote to us: “I am the staff representative for the NAR Strategic Planning Committee. We are forming a panel of top producing REALTORS® who can speak to some of todays most important issues confronting the real estate industry. This panel discussion will be one of the primary ways that issues of importance to REALTORS® will be incorporated into the 2006 Strategic Plan.”
  15. 15. Ready to put our marketing to work for you?To schedule a meeting, call us at our office 510-526-6668 or on ourcell 510-684-3334 or email serkes@berkeleyhomes.comWe’ll review the market research, answer all your questions, and beready to go to work for you.Let’s get started.Ira & Carol SerkesWeb http://berkeleyhomes.comBlog http://berkeleyblogcast.comEmail