PRADEEP HENRY’S        OUTCOME DRIVEN METHODSfor three software disciplines         1         12        3          2      ...
Pradeep Henry reconstructed the boundaries, goals, andmethods of 3 disciplines – to achieve one objective:Software deliver...
FIRST INNOVATION . . .           Late-80s    1       2   3           SOFTWARE USABILITY DRIVEN           Technical Writing...
VS. CONVENTIONAL APPROACH  • The 80s approach: User manuals1 and online help2 were often written by    technical writers, ...
SECOND INNOVATION . . .           Late-90s   1       2   3           BUSINESS PROCESS CENTRIC           User Interface Des...
VS. CONVENTIONAL APPROACH  • Conventional user-centric approach: Focus on human factors or the human-    side of software ...
THIRD INNOVATION . . .           Mid-2000s    1       2   3           BUSINESS OUTCOMES DRIVEN           Software Developm...
VS. CONVENTIONAL APPROACH Conventional technology centric approach                        SOFTWARE  REQUIREMENTS          ...
EVIDENCE: PUBLIC DOMAIN   (PLUS A FEW PERSONAL EMAILS)
EVIDENCE FOR UCID . . .    1       2   3
BUSINESS IMPACT OF UCID            by Pradeep Henry
IN PRACTICE   First project where an early form of UCID was used: Development of a large   software product for IBM Nordic...
PUBLICATIONS  by Pradeep Henry
ARTECH HOUSE USA PUBLISHES BOOK                       Title: User-Centered Information Design for                       Im...
STC USA PUBLISHES ARTICLE                            Title: Change Your Goal, Extend Your Role                            ...
SOFTWARE BUSINESS PUBLISHES ARTICLE                        Title: Re-Directing Your Documentation Efforts                 ...
SPEECHESby Pradeep Henry
WRITERS-UA USA INVITES HENRY TO SPEAK AT CONFERENCE                         Invite: Pradeep Henry was invited to speak    ...
STC INDIA INVITES HENRY TO SPEAK AT CONFERENCE                         Title: Information Design for Product Usability    ...
EXPERT REVIEW OF HENRY’S WORK
IEEE USA FAVORABLY REVIEWS HENRY’S BOOK                        Reviewer: Whitney Beth Potsus                        Public...
ACM USA FAVORABLY REVIEWS HENRY’S BOOK                       Reviewer: Richard L. Upchurch                       Date: Sep...
ANALYSIS OF HENRY’S WORK                by media
EE|Times USA ANALYZES                        Title: Good information design makes good                        information ...
IS UCID INFLUENCING THE TECH WRITING FIELD?
ALA USA LISTS UCID IN “THE TOP TRENDS”                          Date: Annual 2002                          Publisher: Libr...
UNISYS USA PREPARES TO CHANGE: TRAINS STAFF                         Event: UCID training for UNISYS technical writing     ...
CITATIONS     •   48 books     •   Clay Spinuzzi, Using a handheld PC to collect and analyze observational         data, P...
WRITERS-UA USA’s TAGLINE SUGGESTS POPULARITY OF UCID              1998                            Downloaded on Jan 03, 20...
EVIDENCE FOR PCD . . .    1       2   3
BUSINESS IMPACT OF PCD
“PROMISING VENTURE” GROWS INTO GIANT, FAST  Back in 1996, the Job Offer Letter that Henry received described his new  empl...
PCD HELPS DELIVER NEW LEVELS OF IT PRODUCTIVITY     While software metrics and project management metrics are commonly    ...
PCD HELPS IMPROVE CUSTOMER’S BUSINESS PROCESS  Henry’s PCD team focused on the performance of the customer organization,  ...
PCD HELPS EARN “HIGHER-LEAGUE PLAYER” IMAGE  Improving a customer’s business process is a job typically done by higher-end...
PCD DIFFERENTIATES COGNIZANT FROM COMPETITORS         Business World:: May 2006
PCD MAKES WINNING NEW BUSINESS JUST A BIT EASIER       “   Pradeep Henry created a           completely "disruptory" pract...
RESEARCH
RESEARCH  •   About a dozen research/study projects (unpublished)  •   Sample taken out of a pool of 400+ software project...
PUBLICATIONSby Pradeep Henry
ALIGNJOURNAL USA PUBLISHES ARTICLE                        Title: Process-UI Alignment: New Value from                     ...
ACM USA PUBLISHES RELATED ARTICLE                        Title: Advancing UCD While Facing                        Challeng...
IGI GLOBAL USA PUBLISHES RELATED ARTICLE                         Title: Turning The Usability Fraternity into a           ...
SPEECHESby Pradeep Henry
ACM USA INVITES HENRY TO PANEL AT CONFERENCE                        Event: CHI 2005 Conference on Human                   ...
HCI INTERNATIONAL CONFERENCE INVITES HENRY TO SPEAK                         Event: HCI International 2005 11th            ...
PCD IN ACADEMIA  by Pradeep Henry
BITS INDIA LAUNCHES RELATED COURSE                         Title: Usability Engineering                          Details: ...
B-SCHOOL IN INDIA INVITES HENRY TO SPEAK                          Title: Blue Ocean Strategy & PCD                        ...
ENGINEERING COLLEGE IN INDIA INVITES HENRY TO SPEAK                         Event: Seminar on Usability Engineering       ...
BIOGRAPHYof Pradeep Henry
COMPUTER SOCIETY OF INDIA FEATURES HENRY’S WORKS                        Author: Global Technology Office of               ...
INTERVIEW BY INDUSTRY ANALYST                     by media
FORRESTER RESEARCH USA INTERVIEWS HENRY                       Organization: Forrester Research, Inc USA                   ...
MEDIA COVERAGE
eWEEK USA INVITES HENRY FOR INTERVIEW                         Invitation for interview: Received from Mike                ...
THEWEEK INDIA PROFILES HENRY                        Title: Top Guns of IT                        Date: September 4, 2005  ...
BUSINESS LINE INDIA INTERVIEWS HENRY                         Title: Business-centric designs improve                      ...
INTERVIEW BY ACADEMIA
B-SCHOOL IN INDIA INTERVIEWS HENRY                         Title: Creating new business opportunities                     ...
IS PCD INFLUENCING THE UI DESIGN FIELD?
CITATIONS   The ACM SIGCHI                 Studies in Computational             Lecture Notes in   Symposium on Engineerin...
RESEARCH           NOTE: While these and other           Forrester reports have some           PCD-like concepts and      ...
EVIDENCE FOR BTpractice. . .    1       2   3
BUSINESS IMPACT OF BT PRACTICE
BT practice – IN PRACTICE   BT practice is an outgrowth of PCD   About a dozen software projects have used some form of th...
PUBLICATIONSby Pradeep Henry
COLUMBIA BUSINESS SCHOOL PUBLISHES RELATED ARTICLE                        Title: Aligning Technology With Business        ...
BPTRENDS USA PUBLISHES RELATED ARTICLE                        Title: Process-Centricity and the Business Analyst’s        ...
IDEA CONNECTION USA PUBLISHES BT ARTICLE                         Title: Time to move from IT to BT                        ...
HENRY BLOGS ON BT practice                             Title: The Practice of Business Technology                         ...
SPEECHESby Pradeep Henry
VOLVO HOSTS BT SEMINAR                         Title: Innovation & Business Technology                         Date: Augus...
INDIA CHAMBER OF COMMERCE FOR IT HOSTS BT SEMINAR                        Title: Business Process Centric Software         ...
ENGINEERING COLLEGES HOST BT SEMINAR                        Title: The IT-to-BT Move                        Date: August 1...
TiE HOSTS BT SEMINAR                       Title: Business Technology & The Power of                       Innovation     ...
AND FINALLY . . .HENRY IS ASKED TO REVIEW INNOVATION BOOKS       Reviews at: www.BTpractice.com
PRADEEP HENRY’S        OUTCOME DRIVEN METHODSfor three software disciplines         1         12        3          2      ...
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Pradeep Henry: Outcome Driven Methods (for 3 software disciplines)

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Methods to: 1) Move software method into business outcomes driven BT era 2) Make user interface design business process centric 3) Make software usability drive the development of user assistance.

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Pradeep Henry: Outcome Driven Methods (for 3 software disciplines)

  1. 1. PRADEEP HENRY’S OUTCOME DRIVEN METHODSfor three software disciplines 1 12 3 2 3 “Pradeep Henry’s name is synonymous with innovation.” September 4, 2005
  2. 2. Pradeep Henry reconstructed the boundaries, goals, andmethods of 3 disciplines – to achieve one objective:Software delivers new levels of business outcomes 1 TECHNICAL WRITING (late-80s) USER INTERFACE DESIGN 2 (late-90s) 3 SOFTWARE DEVELOPMENT (mid-2000s)
  3. 3. FIRST INNOVATION . . . Late-80s 1 2 3 SOFTWARE USABILITY DRIVEN Technical Writing (UA)
  4. 4. VS. CONVENTIONAL APPROACH • The 80s approach: User manuals1 and online help2 were often written by technical writers, messages3 were written by programmers, and user interface labels4 written or improved by usability specialists. Result: Missing info, duplicated info, unnecessary info. • UCID is an approach where technical writers pick up additional skills and integrate and streamline the four elements so they work together and serve a higher objective, which is improved software usability. MANUALS MANUALS LABELS SOFTWARE DOCUMENT USABILITY CENTRIC DRIVEN HELP HELP MESSAGES
  5. 5. SECOND INNOVATION . . . Late-90s 1 2 3 BUSINESS PROCESS CENTRIC User Interface Design
  6. 6. VS. CONVENTIONAL APPROACH • Conventional user-centric approach: Focus on human factors or the human- side of software users • PCD: The user interface of business software is viewed as business process, rather than merely as a medium for human-computer interaction. Improving this business process therefore becomes the key activity, resulting in new levels of business value from IT.
  7. 7. THIRD INNOVATION . . . Mid-2000s 1 2 3 BUSINESS OUTCOMES DRIVEN Software Development
  8. 8. VS. CONVENTIONAL APPROACH Conventional technology centric approach SOFTWARE REQUIREMENTS SOFTWARE DEVELOPMENT Henry’s business results driven approach called BT practice Y SOFTWARE INTEGRATE SOFTWARE SOFTWARE & IMPROVE DEVELOPMENT BUSINESS PROCESS BUSINESS IMPROVED PROCESS BUSINESS CHANGES PROCESS
  9. 9. EVIDENCE: PUBLIC DOMAIN (PLUS A FEW PERSONAL EMAILS)
  10. 10. EVIDENCE FOR UCID . . . 1 2 3
  11. 11. BUSINESS IMPACT OF UCID by Pradeep Henry
  12. 12. IN PRACTICE First project where an early form of UCID was used: Development of a large software product for IBM Nordic Laboratory, Sweden in 1989-1992
  13. 13. PUBLICATIONS by Pradeep Henry
  14. 14. ARTECH HOUSE USA PUBLISHES BOOK Title: User-Centered Information Design for Improved Software Usability Date: 1998 Publisher: Artech House, USA About publisher: A leader in forward-looking technical titles by the world’s top authorities for professionals and students Web: ArtechHouse.com or Click here
  15. 15. STC USA PUBLISHES ARTICLE Title: Change Your Goal, Extend Your Role Date: February 2000 Publication: Intercom Publisher: Society for Technical Communication (STC), USA About publisher: Worlds largest and oldest professional association dedicated to the advancement of the field of technical communication Web: Intercom.STC.org
  16. 16. SOFTWARE BUSINESS PUBLISHES ARTICLE Title: Re-Directing Your Documentation Efforts for Product Usability Date: November 1998 Publication: Software Developer & Publisher (renamed Software Business) Publisher: Webcom Communications, USA Web: webcomcommunications.com
  17. 17. SPEECHESby Pradeep Henry
  18. 18. WRITERS-UA USA INVITES HENRY TO SPEAK AT CONFERENCE Invite: Pradeep Henry was invited to speak about UCID at the 9th annual technical writing conference, March 4-8, 2001, Santa Clara, California; Henry could not honor invitation Organizer: WritersUA, USA About organizer: A premier source for user assistance (technical writing) conferences; Nine thousand people have attended their signature annual conferences Web: WritersUA.com
  19. 19. STC INDIA INVITES HENRY TO SPEAK AT CONFERENCE Title: Information Design for Product Usability Event: STC India Conference Date: December 4, 1999 Venue: Bangalore, India Organizer: India chapter of Society for Technical Communication (STC) About organizer: Parent STC is the worlds largest and oldest professional association dedicated to the advancement of the field of technical communication Web: STC-India.org
  20. 20. EXPERT REVIEW OF HENRY’S WORK
  21. 21. IEEE USA FAVORABLY REVIEWS HENRY’S BOOK Reviewer: Whitney Beth Potsus Publication: IEEE Transactions on Professional Communication Issue: Date June 2001, Volume 44, Issue 2 Publisher: IEEE, USA About publisher: World’s largest professional association for the advancement of technology Web: ieeeXplore.IEEE.org
  22. 22. ACM USA FAVORABLY REVIEWS HENRY’S BOOK Reviewer: Richard L. Upchurch Date: September 1998 Publication: Computing Reviews Publisher: ACM (Association for Computing Machinery), USA About publisher: World’s largest professional association for advancing computing as a science and profession Web: http://www.computingreviews.com/review/review_re view.cfm?review_id=121928 (retrieved January 03, 2013)
  23. 23. ANALYSIS OF HENRY’S WORK by media
  24. 24. EE|Times USA ANALYZES Title: Good information design makes good information Date: September 26, 2000 Publication: EE|Times Publisher: UBM Electronics, USA About publisher: Global leader in media and marketing solutions for the electronics industry Web: EETimes.com
  25. 25. IS UCID INFLUENCING THE TECH WRITING FIELD?
  26. 26. ALA USA LISTS UCID IN “THE TOP TRENDS” Date: Annual 2002 Publisher: Library & Information Technology Association, a division of American Library Association (ALA) About publisher: Leads the development and improvement of library, information services, and librarianship. Web: ALA.org
  27. 27. UNISYS USA PREPARES TO CHANGE: TRAINS STAFF Event: UCID training for UNISYS technical writing staff worldwide Title: “Intro to Usability-Driven Technical Communication”; Henry provided introduction to the training, which was based entirely on his book Date: May 29, 2002 Organization: UNISYS, USA About organization: Global provider of IT services and products. Web: UNISYS.com
  28. 28. CITATIONS • 48 books • Clay Spinuzzi, Using a handheld PC to collect and analyze observational data, Proceedings of the 21st annual international conference on Documentation, October 12-15, 2003, San Francisco, CA, USA • João Soares de Oliveira Neto , Lucia V. L. Filgueiras, Crossmedia application design: exploring linear and non-linear narrative abilities, Proceedings of the 26th annual ACM international conference on Design of communication, September 22-24, 2008, Lisbon, Portugal • Hong Xie , Dietmar Wolfram, State digital library usability: contributing organizational factors, Journal of the American Society for Information Science and Technology, v.53 n.13, p.1085-1097, November 2002 • Clay Spinuzzi, A Scandinavian challenge, a US response: methodological assumptions in Scandinavian and US prototyping approaches, Proceedings of the 20th annual international conference on Computer documentation, p.208-215, October 20-23, 2002, Toronto, Ontario, Canada
  29. 29. WRITERS-UA USA’s TAGLINE SUGGESTS POPULARITY OF UCID 1998 Downloaded on Jan 03, 2013, the tagline of WritersUA.com is catchier, but means exactly the same as the title of Henry’s 90s book on UCID! TODAY
  30. 30. EVIDENCE FOR PCD . . . 1 2 3
  31. 31. BUSINESS IMPACT OF PCD
  32. 32. “PROMISING VENTURE” GROWS INTO GIANT, FAST Back in 1996, the Job Offer Letter that Henry received described his new employer merely as a “promising venture” Today, US-headquartered Cognizant Technology Solution is an admired 100,000-people giant What was PCD’s contribution?
  33. 33. PCD HELPS DELIVER NEW LEVELS OF IT PRODUCTIVITY While software metrics and project management metrics are commonly used, providers typically do not work on customer’s business metrics. PCD’s productivity advantage changed it all – in over 100 projects executed for American and European companiesCALL CENTER APPLICATION Old productivity: 8 calls / hr New productivity: 10 calls / hr
  34. 34. PCD HELPS IMPROVE CUSTOMER’S BUSINESS PROCESS Henry’s PCD team focused on the performance of the customer organization, improving the business process in the software. “ The application prototype that (Pradeep Henry’s group) created … It was based on a business process they helped ” optimize. - Software project manager, Cognizant
  35. 35. PCD HELPS EARN “HIGHER-LEAGUE PLAYER” IMAGE Improving a customer’s business process is a job typically done by higher-end management consulting firms. “ (Pradeep Henry’s) group’s business process optimization raised the level of perception ” about the company. - Chief Architect, Cognizant (May 2002)
  36. 36. PCD DIFFERENTIATES COGNIZANT FROM COMPETITORS Business World:: May 2006
  37. 37. PCD MAKES WINNING NEW BUSINESS JUST A BIT EASIER “ Pradeep Henry created a completely "disruptory" practice (PCD) that was so remarkably brilliant at what it did that every client that saw it wanted to ” utilize it. - Asst. Vice President, Cognizant (November 2008)
  38. 38. RESEARCH
  39. 39. RESEARCH • About a dozen research/study projects (unpublished) • Sample taken out of a pool of 400+ software projects executed for American and European enterprises • Discovered new insights under the broad areas of IT business processes, and business value of IT
  40. 40. PUBLICATIONSby Pradeep Henry
  41. 41. ALIGNJOURNAL USA PUBLISHES ARTICLE Title: Process-UI Alignment: New Value from a New Level of Alignment Date: October 03, 2007 Publication: Align Journal (now MainframeZone.com) Publisher: TCI Publications, USA Download: Click here
  42. 42. ACM USA PUBLISHES RELATED ARTICLE Title: Advancing UCD While Facing Challenges from Offshore Date: March + April 2003 Publication: Interactions Publisher: ACM, USA About publisher: World’s largest professional association for advancing computing as a science and profession Note: Article is not about PCD, but still has some PCD ideas Web: ACM.org or Click for info
  43. 43. IGI GLOBAL USA PUBLISHES RELATED ARTICLE Title: Turning The Usability Fraternity into a Thriving Industry Editor: Claude Ghaoui Date: 2006 Publication: Encyclopedia of Human Computer Interaction Publisher: IGI Global, USA Note: Article not about PCD, but the call to move to business orientation comes from PCD Web: IGI-Global.com
  44. 44. SPEECHESby Pradeep Henry
  45. 45. ACM USA INVITES HENRY TO PANEL AT CONFERENCE Event: CHI 2005 Conference on Human Factors in Computing Systems Title: Outsourcing & Offshoring: Impact on the User Experience Date: April 2-7, 2005 Venue: Portland, Oregon, USA Organizer: ACM SIGCHI, USA About organizer: ACM is the world’s largest professional association for advancing computing as a science and profession Web: CHI2005.org
  46. 46. HCI INTERNATIONAL CONFERENCE INVITES HENRY TO SPEAK Event: HCI International 2005 11th International Conference on Human- Computer Interaction Title: The Maturing of a Successful Usability Group Date: July 22-27, 2005 Venue: Las Vega, USA Organizer: HCI International Conference About organizer: Host of conferences, with the 2009 event attracting over 1900 participants from 73 countries Note: Speech not about PCD, but call for business orientation comes from PCD Web: HCI-International.org
  47. 47. PCD IN ACADEMIA by Pradeep Henry
  48. 48. BITS INDIA LAUNCHES RELATED COURSE Title: Usability Engineering Details: 5-credit course part of Masters in Science degree in Software Engineering Institution: BITS Pilani in cooperation with Cognizant Technology Solutions About institution: A premier engineering institution in India Note: Not a PCD course, but it showed importance of business process centricity and how traditional user interface designers should work with PCD practitioners Web: BITS-Pilani.ac.in
  49. 49. B-SCHOOL IN INDIA INVITES HENRY TO SPEAK Title: Blue Ocean Strategy & PCD Date: August 1, 2008 Venue: Chennai, India Institution: Great Lakes Institute of Management About institution: Founded by Bala V. Balachandran, who is a Kellogg Distinguished Professor (Emeritus-in- Service), Northwestern University, USA Web: GreatLakes.edu.in
  50. 50. ENGINEERING COLLEGE IN INDIA INVITES HENRY TO SPEAK Event: Seminar on Usability Engineering Title: Special Lecture (1hr) Date: March 28-29, 2003 Venue: Chennai, India Institution: Anna University of Technology About institution: A premier engineering institution in India Web: AnnaTech.ac.in
  51. 51. BIOGRAPHYof Pradeep Henry
  52. 52. COMPUTER SOCIETY OF INDIA FEATURES HENRY’S WORKS Author: Global Technology Office of Cognizant Technology Solutions Title: India Tech Innovates Issue: March 2007, Issue 12, Volume 30 Publication: CSI Communications Publisher: Computer Society of India About publisher: Guiding the Indian IT industry since 1965 and today having 50,000-plus members Web: CSI-India.org
  53. 53. INTERVIEW BY INDUSTRY ANALYST by media
  54. 54. FORRESTER RESEARCH USA INTERVIEWS HENRY Organization: Forrester Research, Inc USA About organization: Forrester is a technology and market research firm that has been providing forward-thinking advice since 1983 to global leaders in business and technology Interviewer: Vidya Lakshmipathy Interview date: August 31, 2006 Topics: Cognizant’s customer results through PCD, Offshoring of user interface work, User interface discipline in India, CHI-SI.org Report: “Usability Moves Offshore: Best Practices For US Firms Working With Usability Teams In India” by Vidya Lakshmipathy with Kerry Bodine and Steven Geller, September 6, 2006
  55. 55. MEDIA COVERAGE
  56. 56. eWEEK USA INVITES HENRY FOR INTERVIEW Invitation for interview: Received from Mike Elgan, Executive Editor on May 11, 2006 and again on June 28, 2006; Henry could not honor the invitation Title: Great Minds in Development (Video Series) Others featured include: Steve Krug, author of “Don’t Make Me Think,” Jakob Nielsen, "the worlds leading expert on Web usability" (U.S. News & World Report), Jeremy Bailenson, Director at Stanford University Media: eWeek, USA About eWeek: An award-winning Ziff Davis publication and the source for high-tech news and analysis for enterprises Web: eWeek.com
  57. 57. THEWEEK INDIA PROFILES HENRY Title: Top Guns of IT Date: September 4, 2005 Media: THE WEEK, India About the media organization: Second largest selling English newsmagazine in India, behind India Today, though a majority of the sales are concentrated in southern India Note: In this profile, “Pi” is Cognizant’s proprietary version of PCD Web: Week.ManoramaOnline.com
  58. 58. BUSINESS LINE INDIA INTERVIEWS HENRY Title: Business-centric designs improve efficiency Date: January 9, 2007 Media: Business Line, India About the media organization: Business newspaper with circulation of 130,000 copies published from 14 cities in India. It comes from the publishers of The Hindu, which is the second largest English language newspaper in India with circulation of nearly 1.5 million. Web: TheHinduBusinessLine.com
  59. 59. INTERVIEW BY ACADEMIA
  60. 60. B-SCHOOL IN INDIA INTERVIEWS HENRY Title: Creating new business opportunities through Innovation Date: Issue 7, December 2007 Interviewer: Gaurav Saxena Publication: GRAVITY Institution: Great Lakes Institute of Management, India About institution: Founded by Bala V. Balachandran, a Kellogg Distinguished Professor (Emeritus-in-Service), Northwestern University, USA Web: Click here to read
  61. 61. IS PCD INFLUENCING THE UI DESIGN FIELD?
  62. 62. CITATIONS The ACM SIGCHI Studies in Computational Lecture Notes in Symposium on Engineering Intelligence (Model-Driven Computer Science Interactive Computing Development of Advanced User Systems Interfaces) Title: A Rule-Based Approach for Model Title: Model-Driven Approach Title: Business Performer-Centered Management in a User for User Interface Business Design of User Interfaces Interface – Business Alignment Alignment Framework Date: January 20, 2011 Venue: Carnegie Mellon Date: 2010 University, USA Publisher: Springer Publisher: SpringerLink Date: July 14–17, 2009 Authors: Kênia Sousa and Jean Vanderdonckt Authors: Kenia Sousa, Author: Kenia Sousa Hildeberto Mendonça, and Jean Vanderdonckt
  63. 63. RESEARCH NOTE: While these and other Forrester reports have some PCD-like concepts and practices, they do not have any citation of Henry’s works; They’re listed here merely to show the importance and originality of PCD
  64. 64. EVIDENCE FOR BTpractice. . . 1 2 3
  65. 65. BUSINESS IMPACT OF BT PRACTICE
  66. 66. BT practice – IN PRACTICE BT practice is an outgrowth of PCD About a dozen software projects have used some form of the method The majority of these projects were executed for US enterprises
  67. 67. PUBLICATIONSby Pradeep Henry
  68. 68. COLUMBIA BUSINESS SCHOOL PUBLISHES RELATED ARTICLE Title: Aligning Technology With Business Strategy Date: October 5, 2009 Publication: Columbia Business School Executive Education website Publisher: Columbia Business School, USA Note: Article not focused on BT practice, but talks about evolution from PCD to the next higher level Web: Click here to read article
  69. 69. BPTRENDS USA PUBLISHES RELATED ARTICLE Title: Process-Centricity and the Business Analyst’s NEW Role Date: January 2010 Publication: Business Process Trends, USA About publisher: Primary source of news and information relating to all aspects of business process change Note: While this article is not specifically about BT practice, it does talk about business process centricity, which is common for both PCD and BT practice Web: BPTrends.com
  70. 70. IDEA CONNECTION USA PUBLISHES BT ARTICLE Title: Time to move from IT to BT Date: January 2011 Publisher: Idea Connection, USA About publisher: Helping solve challenges for Fortune 1000 companies, with a high "solve" rate in solving problems in areas like nanotechnology, virtual reality, biochemistry, marketing, and sociology Web: IdeaConnection.com
  71. 71. HENRY BLOGS ON BT practice Title: The Practice of Business Technology (BT) Date: New post every couple of weeks or so Web: BTpractice.com
  72. 72. SPEECHESby Pradeep Henry
  73. 73. VOLVO HOSTS BT SEMINAR Title: Innovation & Business Technology Date: August 9, 2011 Venue: Bangalore, India Organizer: VOLVO IT About organizer: IT firm of Swedish car maker Volvo, which is known for world- leading innovations Web: VolvoIT.com
  74. 74. INDIA CHAMBER OF COMMERCE FOR IT HOSTS BT SEMINAR Title: Business Process Centric Software Development Date: March 26, 2010 Venue: InfoPark, Cochin, India Organizer: Nasscom About organizer: Chamber of Commerce for IT in India Web: Nasscom.in
  75. 75. ENGINEERING COLLEGES HOST BT SEMINAR Title: The IT-to-BT Move Date: August 19, 2010 Organizer: Hindustan Institute of Technology & Science, Chennai, India Web: HindustanUniv.ac.in Title: The IT-to-BT Move Date: August 17, 2011 Organizer: Saveetha Engineering College, Chennai, India Web: Saveetha.ac.in
  76. 76. TiE HOSTS BT SEMINAR Title: Business Technology & The Power of Innovation Date: March 15, 2011 Venue: IIT Madras Research Park Organizer: TiE About organizer: Global organization fostering entrepreneurship Note: Henry co-presented this seminar with Professor Muthu Singaram Web: TiE.org
  77. 77. AND FINALLY . . .HENRY IS ASKED TO REVIEW INNOVATION BOOKS Reviews at: www.BTpractice.com
  78. 78. PRADEEP HENRY’S OUTCOME DRIVEN METHODSfor three software disciplines 1 12 3 2 3 Web: www.OutcomeDrivenMethods.com About: www.PradeepHenry.com Blog (Business Technology & Innovation): www.BTpractice.com Email: PHenry08@gsb.Columbia.edu

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