Moscow grocery network "A Market" is made for consumers from the middle segment and offers a wide range of products, including fresh meat products and ready meals.
Is the Besapiens studio we designed visual identity system, communications, navigation, and developed identity guideline. We have created a premium brand image. Primary brand color is grey. Colour accents are used in small quantities with brand name, or navigation. We removed the "hangers" from the navigation of the store that litter space and that nobody reads. All navigation is placed in the form of color patterns along the walls on a specially mounted friezes, and on the signs on poles. The visitor can see the wall in the opposite end of the hall and read the name of the grocery Department.