http://www.linkedin.com/in/staubmarketingltdwww.santoshaguides.com – www.santoshaguides.blogspot.com                      ...
This is a link to Vol.1 Mauritius & Rodrigues Island   www.santoshaguides.com – www.santoshaguides.blogspot.com           ...
The Concept, Branding & Partners“Santosha Guides” A Touch of Local ExperienceThe concept behind this Travel Guidebook is t...
The Local Marketing & PartnersThe Local Headquaters of SANTOSHA ISLAND & Strategic Billboard in TAMARIN since Jan(2009)   ...
The Capital & Short Term GoalsWe are now seeking the “Seed & Working Capital” to establish the “Brand” and “STAUBMarketing...
The Investment & Long Term Goals“Long-Term Goal” 10% Market Penetration   Set-up Santosha Tours (Website Online Booking +...
The Target Market    To create a Travel Guidebook Series, an Internet Marketing Site and Local Tours targeting 10% of    ...
The Company Vision   A one stop shop “Creative Advertising Solutions” for the INDIAN OCEAN ISLAND    TOURISM INDUSTRY –in...
Unique Selling Proposition & MissionStatementUnique Selling Proposition (USP) :Provide a unique guide that offers “A Touch...
The Proposed Action Plan   Immediate investment Smart Tablet Publising, Set up the Online    Competition Win a Trip To Th...
The Operation                                                 S.Staub                                             CEO/ Man...
Tourist Arrival Forecast by MTPA –Mauritius Tourism Promotion Authority                                        Year 1 -201...
Short Term Goal – 1% Penetration by Yr1                       Year 1 -2012          Year 2 -2013            Year 3 -2014  ...
Long Term Goal – 10 % Penetration by Yr 4                        Year 1 -2012         Year 2 -2013         Year 3 -2014   ...
Sales Forecast - Vol.1 Mauritius & Rodrigues                          Year 1 -2012            Year 2 -2013            Year...
Vol.1 Mauritius & Rodrigues SalesForecast:Option 1- E-Book Only: Yr1- 1% MP 2012: 12,000 x $4=$48,000 Yr4- 10% MP 2015: ...
Advertising Sales Forecast Vol.1 (ONLY)Double Page:     Rs750,000         $32 608x 25=                                    ...
Web Banner   (Top) Rs48,875                                                      Website Revenue Yr1   X10=          Rs 4...
SANTOSHA GUIDES Vol.1 -6 ADVERTISINGADVERTISING REVENUE               Yr 1-2012          Yr2-2013            Yr3-2014     ...
Sales Forecast - Yr4    We can estimate with 6 Travel Guidebooks base on a 10% market penetration     of 9M Visitors to t...
The InvestmentYr 1 - $2,500,000 SEED CAPITAL Launch SANTOSHA GUIDES Vol.1 and R&D of Vol.2-6 ($2M) Set-up SANTOSHA TOURS...
First Steps   Setting up the SANTOSHA GUIDES & TOURS Co Ltd to be    managed by STAUB Marketing Pty Ltd as a separate ent...
Trademark & Domain Names   Business name Santosha Guides & Tours Co Ltd   IP Australia & Marcaria Trademark Class 16 (Tr...
Santosha Guides & Tours Overheads: Yr 1-Yr 4   Salaries | Referral | Commission | Affiliate Program   Investors Annual R...
The Publishing & Distribution Expenditures Vol.1 MAURITIUS & RODRIGUES ISLAND 100,000 Print &  Distributed worldwide - $2...
Marketing PlanDistribute & Sell 60, 000 copies:     TGR Airport Bookstores     Local Hotel Shops     Worldwide Librarie...
Marketing Cost   Corporate ID, Print & Communication including: Billboard (12x4M) & Local    Advertising AUD: 20,000   O...
The Wages & Profit Sharing   S.Staub Director – Rs50,000/month (AUD$1492.54/month - $17,910.45/Yr) + 40 % Profit    Share...
Company SetupCompany Income Tax:    GST on all Travel guide Books sold locally & Santosha Tours    All Travel Guide Book...
The Logistics 1x Toyota 4x4 1 x Toyota Mini Van1x Toyota Mini Van: Rs1.4MMini Van License/Reg: Rs20,000Maintenance: Rs10...
Our Website   With the primary internet search engine results, web links and an online ordering system,    our website ww...
The Author & Contributors   Santosha Guides written by Serge Sebastien Staub together with the creative    support of the...
Our Partners     www.santoshaguides.com – www.santoshaguides.blogspot.com                                                 ...
Thank You For WatchingDear Investors & Angels,I hope you have enjoyed this presentation, understood the ROI opportunity in...
Business ReferralsProfessional Educational Advisers:   Mr Louis Geneste - Entrepreneurship Unit Controller Curtin Univers...
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Santosha Guides Business Plan Presentation

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Welcome to Santosha Guides - A Touch of Local Experience"
Vol.1 Mauritius & Rodrigues Island is now complete and we are looking for one silent investor to bring it to life.
In mind that this investment will not only be dup;icated in 6 others islands but in aim to be the leading Indian Ocean Island Destination Marketing Company.
We are working toward achieving the Indian Ocean Island leading travel guide and travel discound card. Working together with International Marketing company such as RazorBrandAgency.com and other major TGR & GDS companies. Do not hesitate to contact me for more info.

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Santosha Guides Business Plan Presentation

  1. 1. http://www.linkedin.com/in/staubmarketingltdwww.santoshaguides.com – www.santoshaguides.blogspot.com 1
  2. 2. This is a link to Vol.1 Mauritius & Rodrigues Island www.santoshaguides.com – www.santoshaguides.blogspot.com 2
  3. 3. The Concept, Branding & Partners“Santosha Guides” A Touch of Local ExperienceThe concept behind this Travel Guidebook is to unify the Travel & Tourism communitythrough a “Brand” they can relate to.Once the Brand is recognised and established we will then be able to network withkey Travel & Tourism Players, build relationships, negotiate vital discounts and collectlocal information to share with all the internet savvy Indian Ocean Islands Travellers &Tourism Partners. After the launch of Vol1. the second product would be to offer localSANTOSHA TOURS around the Island 15 Clients in our mini van for a coastal andscenic drive around Mauritius, East, West and North.We also have a 3rd product which could be interesting for all 3 parties to considerinvesting in (click on link) - SANTOSHA ISLAND is a local Surfwear Clothing Brand. Wehave granted them the permission to launch a Trademark in exchange of a Billboardand use of office and marketing at their 2 stores to sell and market the Guides &Tours. We believe that we could benefit having a Surf Clothing Brand linked with ourTravel Guides & Tours would offer a greater success rate on the ROI. www.santoshaguides.com – www.santoshaguides.blogspot.com
  4. 4. The Local Marketing & PartnersThe Local Headquaters of SANTOSHA ISLAND & Strategic Billboard in TAMARIN since Jan(2009) www.santoshaguides.com – www.santoshaguides.blogspot.com 4
  5. 5. The Capital & Short Term GoalsWe are now seeking the “Seed & Working Capital” to establish the “Brand” and “STAUBMarketing” as the next Indian Ocean Islands “Best Travel & Tourism Marketing Partner” toservice both Tourists and the Tourism Services.Our Aim:To become the Number One Indian Ocean Destination Marketing company.Our Goal:In mind that governments are spending Millions on new Campaign.Our Social Followers:Already major Tourism Ministers and President in the Seychelles are following us onFacebook, Twitter and LinkedIn.“Short-Term Goal” 1% Market Penetration Produce & distribute 100,000 guides Vol.1 + R&D of Vol2-6 Print 1Million Postcards Produce a 100,000 Travel Discount and buy 100,000 International Simcards to be included in Vol1 and the rest of the Vol.2-6 www.santoshaguides.com – www.santoshaguides.blogspot.com 5
  6. 6. The Investment & Long Term Goals“Long-Term Goal” 10% Market Penetration Set-up Santosha Tours (Website Online Booking + Logistics) Invest the ROI from Vol.1 in “Santosha Island Clothing” for an international commercial Surfwear Brand. Already existing 2 shops in MRU. Develop the website, global marketing www.santoshaislandclothing.com with an International Surfer and Kitesurfer Sponsors. Market STAUB Marketing Pty Ltd – sSs Productions as an Innovative Tourism Marketing Company and Destination Marketing Expert in the region. Secure SME Tourism Marketing and Branding for the next 10Yrs and sell the Co Ltd www.santoshaguides.com – www.santoshaguides.blogspot.com 6
  7. 7. The Target Market To create a Travel Guidebook Series, an Internet Marketing Site and Local Tours targeting 10% of 1.2Millions visitors to Mauritius & Rodrigues Island a Year. MAURITIUS TOURISM PROMOTION AUTHORITY is gearing up for 1.5Million visitors to Mauritius by 2015. Why invest in Mauritius? We are the fastest growing economy in Africa with the highest GDP per capita. Last year 200,000 South African, French and UK made Mauritius Island their new HOME. Duplicate Vol.1 and apply it to the other 6 major Indian Ocean Islands . According to the WTO by 2015, 9 Million tourists will travel to discover the Indian Ocean Islands. SG will be ready to provide them with a generic simple to use e-book, hardbook, 10 postcards within and a Travel Discount Card (Sun/Sea &Savings) with precious “Local Knowledge”, “Discounts” for Travellers and “Creative Advertising Solutions” for the Tourism Services. Published 6 separate Travel Guidebooks: Vol. 1 Mauritius & Rodrigues (Sep2011) – READY TO BE PUBLISHED Vol. 2 Reunion (Jan2012) Vol. 3 Seychelles (Mar2012) Vol. 4 Maldives (Aug 2012) Vol. 5 Madagascar (Dec2012) Vol. 6 Zanzibar (Jan2013)By 2015 SANTOSHA GUIDES will have 6 travel Guidebooks to target the 9 Million Visitors - 10% Penetration. www.santoshaguides.com – www.santoshaguides.blogspot.com 7
  8. 8. The Company Vision A one stop shop “Creative Advertising Solutions” for the INDIAN OCEAN ISLAND TOURISM INDUSTRY –including: Sustainable, Eco & Sports Tourism Service Providers – Small to Medium Enterprise with a fair ROMI.*Return on Marketing Investment Offer the latest Marketing Tools in Social Media, Digital Tactical Campaigns and key local Billboards on the Islands to further establish “The Brand”. Create a “New Wave of Information about Local Cultures, Sports Tourism & Events, and Environmental Issues with the alarming Global Warning” Q’s : The Maldives is sinking does everyone knows when and how long we have left? Santosha is also agreeing in giving back by contributing 1% of the annual turnovers to 1% for the planet organisation. www.onepercentfortheplanet.org www.santoshaguides.com – www.santoshaguides.blogspot.com
  9. 9. Unique Selling Proposition & MissionStatementUnique Selling Proposition (USP) :Provide a unique guide that offers “A Touch of Local Experience” + The SUN SEA SAVINGDifference: 1 Travel Guidebook with unique local stories, pictures and genuine local tours 1 Travel Discount Card $2000 worth of Discounts & Freebies 10 Postcards + 1 International SimCard (Rs1000)For only US$100.00Mission Statement :Become the Number Tourism Marketing Company in the Indian Ocean Islands – secure advertisersand assist with their immediate marketing needs. “JOIN SANTOSHA GUIDES TODAY TO SECURE A BETTER TOURISM INDUSTRY TOMMOROW”After completion of SG, the next phase is to master the Tourism Marketing and then offer a secondproduct such as a more generic Online & Print Magazine for Airlines and Hotels. Domain Name (clickon link) www.themauritiushotels.com, www.themaldiveshotels.net , www.theseychelleshotels.comand more if may be need. www.santoshaguides.com – www.santoshaguides.blogspot.com 9
  10. 10. The Proposed Action Plan Immediate investment Smart Tablet Publising, Set up the Online Competition Win a Trip To The Indian Ocean Islands in 2012 and a digital advertising campaign on Global Distribution System (GDS) including EDM with Razor Brand Agency for a Global Destination Marketing Relocate to MRU to establish a Sales & Marketing Team, direct call cold, generate leads through personal and industry contacts. Jan 2012: R&D Vol.2/3 – Relocate to Reunion 3 months R&D, Sales & Marketing & 3 months in Seychelles. July 2012: Publish Vol.2/3 Aug 2012: R&D Vol.4 Maldives Nov 2012: Publish 4 Dec 2012: R&D Vol.5/ 6 Madagascar & Zanzibar May 2013: Publish Vol.6 www.santoshaguides.com – www.santoshaguides.blogspot.com 10
  11. 11. The Operation S.Staub CEO/ Managing Director Finance Mgr & 1 BDM Solicitor Copywritters – Mauritius, Reunion, 1 Sales/ Marketing 1 Mini Driver for Maldives, Seychelles, Team/Receptionist Santosha Tours Madagascar www.santoshaguides.com – www.santoshaguides.blogspot.com 11
  12. 12. Tourist Arrival Forecast by MTPA –Mauritius Tourism Promotion Authority Year 1 -2012 Year 2 -2013 Year 3 -2014 Year 4 -2015 No of Tourist Arrivals 1,200,000 1,300,000 1,400,000 1,500,000 1% Penetration 12,000 13,000 14,000 15,000 5% Penetration 60,000 65,000 70,000 75,000 8% Penetration 96,000 104,000 112,000 120,000 10% Penetration 120,000 130,000 140,000 150,000 12% Penetration 144,000 156,000 168,000 180,000 www.santoshaguides.com – www.santoshaguides.blogspot.com 12
  13. 13. Short Term Goal – 1% Penetration by Yr1 Year 1 -2012 Year 2 -2013 Year 3 -2014 Year 4 -2015 1% Penetration 12,000 13,000 14,000 15,000 E-Book At $ 4 $48,000 $52,000 $56,000 $60,000 Hardcover + 10 Postcards At $ 45 $540,000 $585,000 $630,000 $675,000HC + Travel DiscountCard/ 10 Postcards & SimCard At $ 100 $1,200,000 $1,300,000 $1,400,000 $1,500,000 www.santoshaguides.com – www.santoshaguides.blogspot.com 13
  14. 14. Long Term Goal – 10 % Penetration by Yr 4 Year 1 -2012 Year 2 -2013 Year 3 -2014 Year 4 -2015 10% Penetration 120,000 130,000 140,000 150,000 E-Book At $ 4 $480,000 $520,000 $560,000 $600,000 Hardcover + 10 Postcards At $ 45 $5.4M $5.85M $6.3M $6.75MHC + Travel Discount Card/ 10 Postcards & SimCard At $ 100 $12M $13M $14M $15M * This Graph is based on Vol.1 Mauritius & Rodrigues ONLY 10% - We are gearing up to cover 6 Indian Ocean Islands with a total of 9M visitors by 2015. www.santoshaguides.com – www.santoshaguides.blogspot.com 14
  15. 15. Sales Forecast - Vol.1 Mauritius & Rodrigues Year 1 -2012 Year 2 -2013 Year 3 -2014 Year 4 -2015 BASE ON 1.2M TOURISTS TO MAURITIUS 1% 5% 8% 10%E-Book Global Sales $4 $48,000 $240,000 $384,000 $480,000HC + Postcard $45 $540,000 $2.7M $4.32M $5.4MHC + Postcard + TDC $100 $1,200,000 $6M $9.6M $12M www.santoshaguides.com – www.santoshaguides.blogspot.com 15
  16. 16. Vol.1 Mauritius & Rodrigues SalesForecast:Option 1- E-Book Only: Yr1- 1% MP 2012: 12,000 x $4=$48,000 Yr4- 10% MP 2015: 150,000 x $4=$600,000Option 2- HC + TDC + POSTCARDS: Yr1- 1% MP 2012: 12,000 x $45=$540,000 Yr4-10% MP 2015: 150,000 x $45= $6.75MOption 3- HC+TDC+ SIMCARD + POSTCARDS: Yr1-1% MP 2012: 12,000 x $100 = $1.2M Yr4-10% MP 2015: 150,000 x $100 = $15M www.santoshaguides.com – www.santoshaguides.blogspot.com 16
  17. 17. Advertising Sales Forecast Vol.1 (ONLY)Double Page: Rs750,000 $32 608x 25=  Travel Guidebook Vol.1Full Page: x Rs2 Million $86,956100= Advertising Revenue:½ Page: x Rs2.5 Million $108, 695200=¼ page: x Rs550,000 $23, 913  Rs 7.5 Million100= (AUD$328,258)Listing: x 500 Rs 1,75 $76, 086= Million www.santoshaguides.com – www.santoshaguides.blogspot.com 17
  18. 18. Web Banner (Top) Rs48,875  Website Revenue Yr1 X10= Rs 488 750 $21, 250  Rs13,738,750 (AUD Web Banner $597,337) (Bottom)Rs22,500x 100 Rs2.25 Million $97,826  Only will apply after 12th month of Sales & Web Logo/Link Marketing and organicRs22,000x 500 Rs11M $478, 260 traffic from SEO www.santoshaguides.com – www. santoshaguides.blogsot.com 18
  19. 19. SANTOSHA GUIDES Vol.1 -6 ADVERTISINGADVERTISING REVENUE Yr 1-2012 Yr2-2013 Yr3-2014 Yr4-2015Vol.1 - Mauritius & Rodrigues 328,258 328,258 328,258 328,258Vol.2 – Reunion R&D 328,258 328,258 328,258Vol.3 – Seychelles R&D 328,258 328,258 328,258Vol.4 – Maldives R&D Sales & Marketing 328,258 328,258Vol.5 – Madagascar R&D Sales & Marketing 328,258 328,258Vol.6 – Zanzibar R&D Sales & Marketing Sales & Marketing 328,258WEBSITE ADVERTISING 597,337 597,337 597,337Total 328,258 1,582,111 2,238,627 2,566,885 www.santoshaguides.com – www.santoshaguides.blogspot.com 19
  20. 20. Sales Forecast - Yr4 We can estimate with 6 Travel Guidebooks base on a 10% market penetration of 9M Visitors to the INDIAN OCEAN ISLAND at an average sale of HC only: 900,000 x $45= AUD $40,500,000 *Dbl this figure for Option 3 HC +TDC+ SIMCARD+POSTCARDS is marketed as the Premium Products. + Annual Website Advertising Revenue = AUD $597,337/yr + Annual Travelguides Advertising Revenue = AUD $1,969,548/Yr GROSS TOTAL = AUD $43,066,885 (Web + Vol.1-6 Advertising) * Not including SANTOSHA TOURS, SANTOSHA ISLANDS ROI.*AUD$1 = Rs33.5 (subject to exchange rate) www.santoshaguides.com – www.santoshaguides.blogspot.com 20
  21. 21. The InvestmentYr 1 - $2,500,000 SEED CAPITAL Launch SANTOSHA GUIDES Vol.1 and R&D of Vol.2-6 ($2M) Set-up SANTOSHA TOURS ($500K) Invest in local partners SANTOSHA ISLAND CLOTHING Get 60% of ROI – Look after his Sales & Marketing, Take advantage of the Surf Wear Global Market USA, AUSTRALIA, INDONEASIA, EU and other Islands (INVESTMENT PRICE NOT INCLUDED IN THIS PROPOSAL)Yr2 - $500,000 WORKING CAPITAL Brand STAUB Marketing as Number One Tourism Marketing Co Ltd Develop a new Print & Online Magazine for a major Airline or Hotel Magazine. Franchise SANTOSHA TOURS in other Islands, sell concept and give leads. Invest in SANTOSHA ISLAND for a Global Surf Brand *Open to negotiationTotal Investment: USD $3,000,000 for a 58% Profit ShareROI - Sales Forecast of AUD$40,500,000 in 4yrs (2015)+ Advertising revenue – AUD$2,566,885 www.santoshaguides.com – www.santoshaguides.blogspot.com 21
  22. 22. First Steps Setting up the SANTOSHA GUIDES & TOURS Co Ltd to be managed by STAUB Marketing Pty Ltd as a separate entityThis includes: The Business Registration, Co Ltd @ The Registrar of Mauritius of Companies Ltd Office setup, vehicle and a minibus and all offline and online marketing Appointment of an Attorney at Law for SANTOSHA GUIDES Annual Book-keeping & business management by www.razorbusinessmanagement.com www.santoshaguides.com – www.santoshaguides.blogspot.com 22
  23. 23. Trademark & Domain Names Business name Santosha Guides & Tours Co Ltd IP Australia & Marcaria Trademark Class 16 (Travel Guide & Calendars) www.santoshaguides.com www.santoshatours.com www.santoshaislands.com www.santoshaislandclothing.com www.santoshamagazine.com www.santoshaguides.com – www.santoshaguides.blogspot.com 23
  24. 24. Santosha Guides & Tours Overheads: Yr 1-Yr 4 Salaries | Referral | Commission | Affiliate Program Investors Annual ROI & Profits Share Maintenance Cost of Fleet Licence Renewal Cars & Offshore A/C e-payments Fuel |Electricity| Phone| Internet Marketing Budget Publishing Cost Vol.1-6 R&D Budget Vo.2-6 1% Net Revenue For The Planet www.onepercentfortheplanet.org www.santoshaguides.com – www.santoshaguides.blogspot.com 24
  25. 25. The Publishing & Distribution Expenditures Vol.1 MAURITIUS & RODRIGUES ISLAND 100,000 Print & Distributed worldwide - $2M 40,000 FREE for a Global Branding to Major Travel & Tourism Players. Sell 60,000 @$45 = $2.7M + Royalties to Amazon.com & Booksurge.com (Printing on demand), 20% Commission & Referral Fee to partners = $540,000 TOTAL PUBLISHING & DISTRIBUTION COST: $2,540,000 ROMI =$160,000 www.santoshaguides.com – www.santoshaguides.blogspot.com 25
  26. 26. Marketing PlanDistribute & Sell 60, 000 copies: TGR Airport Bookstores Local Hotel Shops Worldwide Libraries40,000 FREE COPIES to Key Players: 3 Best Mauritius Travel Agents (UK, GER, UEA) 3 Main Mauritius Tourism Offices An Airline we would partner with (EMIRATES)Online & Offline Marketing SEO – Microsites (100 Bookmarking) + EDM (2 E-newsletter per months) Local Billboard, Car Signage and Mini Van Signage Advertising in ISLANDER MAGASINE (6th Months) A classified ad in local suburban newspapers will be conducted at selected TGR (Tourism Generating Regions) in Germany, France, India, Australia, South Africa, UK, Italy, China, USA, Canada. GDS (Global Distributions System) Special Offers to drive the traffic from the Travel Agents & Booking System www.santoshaguides.com – www.santoshaguides.blogspot.com 26
  27. 27. Marketing Cost Corporate ID, Print & Communication including: Billboard (12x4M) & Local Advertising AUD: 20,000 Office Setup & fittings: Rs50,000/ AUD $1492.54 Monthly Advertising in Islander (Air Mauritius Magazine) – Rs50,000/month = Rs300,000 (6month) / USD $8955 Google Adwords & Search Engine Optimization –Rs335,000/ AUD $10,000/yr Santosha Guides Corporate ID - Rs100,500/ AUD$3000 Website, Social Media Optimizing : Rs670,000/ USD $20,000 1 Minibus (15 places) AUD $40,000 (2nd hand) 1 Company Vehicle AUD $15,000 2 Vehicles Vinyls Logo Ad display: Rs167,500 /USD $5000 TOTAL: Rs 4.135,492.59 / AUD$ 123,447.54 / Yr1 www.santoshaguides.com – www.santoshaguides.blogspot.com 27
  28. 28. The Wages & Profit Sharing S.Staub Director – Rs50,000/month (AUD$1492.54/month - $17,910.45/Yr) + 40 % Profit Share Investor 1- Darren Poinen - 2% ROI Investor 2 - 58% ROI Book-keeper - Rs40,000/month (AUD$1194/month - $14,328.35/Yr) Solicitor – Rs35,000/month – (AUD $1,044.78- $12,537.31/Yr) BDM Rs20,000/month + 10% Sale Commission on achieving budget + perks (AUD $597/month - $7,164.18/Yr) Driver 1 Mini Van Rs20,000/month - (AUD $597/month - $7,164.18/Yr) SG Tour Guide – Rs20,000/ Month – (AUD $597 – $7,164.18/Yr) Receptionist/Administration – Rs15,000/month AUD $447 - $5364/Yr) 1% Profit Share for the 1% for Planet.Org TOTAL STAFF SALARY: Rs200,000/month – AUD $5,970 .15 www.santoshaguides.com – www.santoshaguides.blogspot.com 28
  29. 29. Company SetupCompany Income Tax: GST on all Travel guide Books sold locally & Santosha Tours All Travel Guide Books sold online and via www.amazon.com/www.booksurge.com Tax: TBA according to sales forecastBusiness & Office Equipment: 2 x Mobile Phones: Rs20,000/ AUD$597 1 x Laptop & Printer/Scanner: Rs100,000/ AUD $2,985 Mobile Internet Connectivity Stick: Rs3000/ AUD $89.55 Total: Rs123, 000/ AUD$3671.64Overheads: Fuel: 10,000 x 12 month= Rs120,000/Yr / AUD $ 3.582,09 Electricity: Rs10,000/yr – AUD $298.50/Yr Phone: Rs15,000 Yr – AUD $447.76 Insurances: Rs150,000 / AUD $4, 477.61(Equity, home, business/cars ) TOTAL: Rs295,000/Annum AUD $8,805.96 www.santoshaguides.com – www.santoshaguides.blogspot.com 29
  30. 30. The Logistics 1x Toyota 4x4 1 x Toyota Mini Van1x Toyota Mini Van: Rs1.4MMini Van License/Reg: Rs20,000Maintenance: Rs100,0001 x 4X4 Toyota Hilux: Rs 2.4M4x4 License/Reg:Rs20,000Maintenance: Rs100,000Total Vehicle Cost: Rs3.6M /USD $113,432.8Annual Maintenance Cost: Approx Rs240,000/Yr – AUD $7,164.12 www.santoshaguides.com – www.santoshaguides.blogspot.com 30
  31. 31. Our Website With the primary internet search engine results, web links and an online ordering system, our website www.santoshaguides.com is a winning promotional tool for your business. We need to create a series of micro sites promoting and back linking SG to main keywords so we dominate page 1 on Google.com – The Best SEO Experts in the Business are ready to create and work 24/7 to get SG.com to that level with the next 12months. Thereafter the Vol.1-Vol.6 completed we will have enough partners with back links on their site to make Our SEO Partners and website developers guarantees that when searching the following words on the internet: Indian Ocean Islands, Mauritius, Rodrigues, Seychelles, Reunion, Maldives, Zanzibar, Madagascar, Cheap Holidays, Hooneymooner, Spas, Golfing, Surfing, Windsurf, Kitesurf, Fishing, Diving, Sailing, Snorkeling, Local Accommodation, Attractions & Entertainment our website will show up within the first top web links and sponsored links, which will make us the most visible and visited website from thousands of daily requests. www.santoshaguides.com – www.santoshaguides.blogspot.com 31
  32. 32. The Author & Contributors Santosha Guides written by Serge Sebastien Staub together with the creative support of the professionals work of: Designers & Web: Ludovic Richard, Dan Bish (WebEcho), David Lagesse & Stephane Chasteaux from Aqua Signs Ltd and CapGraphics Ltd, Sarah, Gennah & Paul from Wildwoodcreative Ltd Editor: Liz Lester of Well Written, Angela Sara West (BBC Travel Writter UK) Images captured by photographs: Ian Regnard from Tungsten, Habit & Legall, Jameel Peerally, Yoann Derunes, Pascal Mamet, Antoine De Maroussem, Ludovic Richard and the Mauritius Tourism Promotion Authority (MTPA) www.santoshaguides.com – www.santoshaguides.blogspot.com 32
  33. 33. Our Partners www.santoshaguides.com – www.santoshaguides.blogspot.com 33
  34. 34. Thank You For WatchingDear Investors & Angels,I hope you have enjoyed this presentation, understood the ROI opportunity involved.The product itself will be the brand which will lead to greater projects and clients. Its aim and goal is to make all benefit from theglobal marketing we will go after. It is all in the distribution and marketing of the Guide.Please call me if you wish to further talk about my product and mission. I am based in Sydney and currentlyworking with RAZORBRANDAGENCY.COM CEO – Didier Grossemy who is well known in the industry as The Tourism/HospitalityDigital Expert. Razor has been working with the 3rd Largest Hotel Group “Carlsons Hotels” on their online marketing, daily EDMand Tactical Campaigns. We are going to remain a close ally with RAZOR and further enhance sales via their EDM services.Rest assured once I secure the funds to launch SANTOSHA GUIDES & TOURS I will get at work hard to make sure we are going tobe known and regarded as the Number One Travel & Tourism Marketing Product and Company. Awards will be won so will majorIndian Ocean Tourism Contracts. I invite you to join me on LinkedIn and my group: Indian Ocean Islands Travel & Tourism NetworkI look forward to our conversation and a great business partnership with endless possibilities in the near future.Regards,S.StaubManaging DirectorSantosha GuidesSTAUB Marketing Pty LtdsSs Productionswww.santoshaguides.comhttp://www.linkedin.com/in/staubmarketingltd www.santoshaguides.com – www.santoshaguides.blogspot.com 34
  35. 35. Business ReferralsProfessional Educational Advisers: Mr Louis Geneste - Entrepreneurship Unit Controller Curtin University WA, Australia www.cbs.curtin.edu.au Mrs Alicia Castillo – CEO Wealthing Group Australia www.wealthing.comMarketing Adviser & Partner: Mr Didier Grossemy – CEO Razor Brand Agency www.razorbrandagency.comProfessional Business Investors Consultants: Mr James Herbert – CEO JMG Wall Street New York USA / PPM editor for SANTOSHA GUIDES Private Angels Investors www.JMGCapitalPartners.com Mr Farooq Oomerbhoy – Indian Angels Network www.indianangelnetwork.comInvestors: Darren Poinen – Investor ($10,000) | Silent Investor & Friend | M: +61 4434 260 887 www.santoshaguides.com – www.santoshaguides.blogspot.com 35

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