A1.g3.ch2.35 36

264 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
264
On SlideShare
0
From Embeds
0
Number of Embeds
117
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A1.g3.ch2.35 36

  1. 1. Strategic Planning for Competitive Advantage• Strategies : – Cost leadership – Differentiation – Niche strategy – Altering the industry structure – Creating new products and services – Improving existing product lines and service
  2. 2. Strategic Planning for Competitive Advantage (continued)• Other Strategies : – Growth in sales – First to market – Customizing products and services – Hiring the best people – Innovation
  3. 3. Cost Leadership • Obtain inexpensive raw materials • Create efficient operations • Design products for manufacture • Control overhead costs • Avoid marginal customersChapter 2 Version 6e 4
  4. 4. Differentiation Competitive Advantage Advantage achieved when a firm provides something that is unique and valuable to buyers beyond simply offering a lower price than the competition.Chapter 2 Version 6e 5
  5. 5. Niche Strategy Advantage achieved when a firm seeks to target and effectively serve a small segment of the market.Chapter 2 Version 6e 6
  6. 6. Altering the industry structure
  7. 7. Creating new products and service
  8. 8. Improving existing product lines and service
  9. 9. Growth in sale
  10. 10. First to market
  11. 11. Customizing Products and Services
  12. 12. Hiring the best people
  13. 13. Innovation

×