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Serene&Ellen

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Serene&Ellen

  1. 1. NM2208 Assignment 6 Design Analysis Serene & Ellen
  2. 2. Bad Poster
  3. 4. <ul><li>Intended Mood : Horror (failed attempt) - mainly due to usage of colors - model’s expressions </li></ul><ul><li>Visual Harmony : Weak hierarchical arrangement - no depth </li></ul><ul><li>Figure and Ground: - inappropriate division of space - figure is the about the same size as ground </li></ul><ul><li>Proximity: - top and bottom design is placed side by side, but they don’t seem to be belong to the same poster. </li></ul><ul><li>Similarity: - choice of fonts </li></ul><ul><li>Pictures and words are stretched to the brim- leads eyes off the edge </li></ul><ul><li>Re-use of Logos : Fred Perry’s leaves </li></ul>
  4. 5. Good Poster
  5. 6. <ul><ul><li>Colors: Monotone, Black and White </li></ul></ul><ul><ul><li>Good contrast </li></ul></ul><ul><ul><li>Mood: Dread, death, darkness, despair </li></ul></ul><ul><ul><li>Visual Harmony: Balance through positive and negative space - Effect is achieved through F&G ambiguity </li></ul></ul><ul><ul><ul><ul><li>->Similarity in items that make up face and the leaves around it. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>->No clutter of information </li></ul></ul></ul></ul><ul><ul><ul><ul><li>->Face becomes focal point </li></ul></ul></ul></ul><ul><ul><li>Proximity: Face is purposely situated far from elements in the background. Separated with white space. </li></ul></ul><ul><ul><li>Continuity: Black trunk </li></ul></ul><ul><ul><li>Closure: Key Point in this poster. </li></ul></ul><ul><ul><li>- Incomplete/ambiguity lets viewer fill in the information </li></ul></ul><ul><ul><li>- Brings out the key mood of ambiguity and despair </li></ul></ul>
  6. 7. Comparisons
  7. 8. Comparisons <ul><li>“ Premonition” looks more like a horror movie than “Something is Out There” </li></ul><ul><li>Clean VS Cluttered composition </li></ul><ul><ul><li>Minimal Words VS Maximum info given </li></ul></ul><ul><li>Hierarchical points in uniformity </li></ul>
  8. 9. <ul><li>THANK YOU! </li></ul>

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