Product service system design

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Back to basic...from product to service and from manufactures to service providers.

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Product service system design

  1. 1. SerenaTonus
  2. 2. - A product-service system (PSS) is a business model that is aimed at providing sustainability of both consumption and production - A product Service-System (PSS) is an integrated combination of products and services
  3. 3. - A product service-system (PSS) is defined as a system of products, services, supporting networks and infrastructure - Product Service-Systems (PSS) is a solution offered for sale that involves both a product and a service element, to deliver the required functionality
  4. 4. FROM PRODUCT ORIENTED SOCIETY TO A SERVICE ORIENTED SOCIETY
  5. 5. The quality of life begins to deteriorate after reached a certain point. Rich countries, poor people. The economy growths, quality of life decreases.
  6. 6. Self realization more important than material ownership. Life is more important than job. Self consciousness is more important than society projections. Slow down lifestyle.
  7. 7. Customisation production HighTechnology availability Mass production vs Start Ups Death of Fordism In 7 years 22 million manufacturing jobs disappeared
  8. 8. Environmental aspects are likely to receive higher attention when they are connected to individual aspects such as personal health and customised solutions. No Escapes.
  9. 9. How?
  10. 10. ownership Wong, M. Implementation of innovative product service-systems in the consumer goods industry. PhD Thesis,Cambridge University, 2004. access
  11. 11. ownership access
  12. 12. ownership access experience
  13. 13. ownership access experience PRODUCT ORIENTED RESULT ORIENTED USE ORIENTED
  14. 14. Add a service to a product Ownership is maintained by company Product is part of the service PRODUCT ORIENTED RESULT ORIENTED USE ORIENTED
  15. 15. Product + Service Product & Service Service + Product PRODUCT ORIENTED RESULT ORIENTED USE ORIENTED Morelli, N. (School of Architecture and Design, Aalborg University) Product service-systems, a perspective shift for designers: a case study –The design of a telecentre. Des. Stud., January, 2003
  16. 16. IPOD MODERNTAILOR MAITENANCE … Product + Service Product & Service Service + Product PRODUCT ORIENTED RESULT ORIENTED USE ORIENTED VENDING MACHINES LEASING … TRANSPORT PAY PERWASH ….
  17. 17. Product + Service Add a service to a product
  18. 18. Ownership is maintained by company Product & Service
  19. 19. Product is part of the service Service + Product
  20. 20. Create a service based on a product
  21. 21. Create a product based on a service
  22. 22. South Korea Issues Creative destruction: let manufacturing works and old jobs die Need of services to replace work offer and increase the country GDP PSS approach is needed
  23. 23. Product + Service Product & Service Service + Product PRODUCT ORIENTED RESULT ORIENTED USE ORIENTED Going back to where we were….
  24. 24. Product + Service Product & Service Service + Product PRODUCT ORIENTED RESULT ORIENTED USE ORIENTED
  25. 25. Building partnerships and relations along the product/service chains … is a
  26. 26. The system map is a visual description of the service technical organization: the different actors involved, their mutual links and the flows of materials, energy, information and money through the system.
  27. 27. A PSS is a strategic decision to move from designing and selling physical products to designing and selling systems of products and services that together can satisfy the user needs. Manzini andVezzoli
  28. 28. Reduction of material flow and energy consumption, longer product life cycles, less waste and more efficient use of products. Creation of collaborative networks, more diverse markets, awareness of the stakeholder’s roles. New market opportunities, increased competitiveness, more efficient operations and strong innovation focus .
  29. 29. THANKYOU

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