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Online Video and Trends

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  • Character: you can have a visual story, however to keep people interested after a few seconds you need to have a character to drive the story forward and to connect to people.
    No adjectives: the visuals are the adjectives. It is up to the videographer to keep their eyes open to capture the visuals that describe someone. The way someone moves their hands says something about them.
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  • hi serena, very interesting presentation.
    I wonder what´s meant here by 'character' and ''no adjectives'
    Greetings from snowful Austria
    Reinhard
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Online Video and Trends

  1. 1. Online video and visual communication in journalism By Serena Carpenter http://serenacarpenter.com
  2. 2. Storytelling with Video <ul><li>http://www.msnbc.msn.com/id/20840448/ </li></ul>
  3. 3. TV watching intertwined with Net <ul><li>10-billion people viewed videos (Feb. 2008) </li></ul><ul><ul><li>Increased by 66% </li></ul></ul><ul><li>#1 Source of News (Harris Interactive Poll) </li></ul><ul><ul><li>Nielsen finds that 31% of online activity occurs while the user is watching television (Reuters). </li></ul></ul>
  4. 4. Parkersburg, IA tornado Adding Video to Maps
  5. 5. <ul><li>Roanoke.com tackled the region’s booming aging populations </li></ul>
  6. 6. Live Shots <ul><li>Skype - Web cam, mic, computer </li></ul><ul><li>Save money </li></ul><ul><ul><li>Ask sources talk by phone or Skype. </li></ul></ul><ul><ul><ul><li>free on both ends to calls around the world </li></ul></ul></ul><ul><ul><ul><li>SkypeOut - make calls from Skype to landline or cell numbers. Costs 2.1 cents/minute, with no limit on minutes </li></ul></ul></ul><ul><li>Using it for Live Shots instead of expensive live trucks </li></ul>
  7. 7. Record Skype calls <ul><li>Ecamm Call Recorder (Mac, $15) </li></ul><ul><ul><li>Records video and audio </li></ul></ul><ul><li>Audio Hijack Pro for Mac ($32) </li></ul><ul><li>Pamela for the PC (free version 15-min, $15) </li></ul>
  8. 8. Embeddable Video <ul><li>MSNBC , CNN, CBS, FoxNews, Post </li></ul><ul><ul><li>http://alphachannel.msnbc.msn.com/archive/2008/01/07/551316.aspx </li></ul></ul><ul><ul><li><div><iframe height=&quot;339&quot; width=&quot;425&quot; src=&quot;http://www.msnbc.msn.com/id/22425001/vp/29260083#29260083&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;></iframe><style type=&quot;text/css&quot;>.msnbcLinks {font-size:11px; font-family:Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 425px;} .msnbcLinks a {text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px;} .msnbcLinks a:link, .msnbcLinks a:visited {color: #5799db !important;} .msnbcLinks a:hover, .msnbcLinks a:active {color:#CC0000 !important;} </style><p class=&quot;msnbcLinks&quot;>Visit msnbc.com for <a href=&quot;http://www.msnbc.msn.com&quot;>Breaking News</a>, <a href=&quot;http://www.msnbc.msn.com/id/3032507&quot;>World News</a>, and <a href=&quot;http://www.msnbc.msn.com/id/3032072&quot;>News about the Economy</a></p></div> </li></ul></ul>
  9. 9. Streaming live video <ul><li>YouTube </li></ul><ul><li>Mogolus (2008) </li></ul><ul><ul><li>Chat and web cam </li></ul></ul><ul><ul><li>Peter Abraham is the Yankees beat writer for the Journal News in Westchester county (a NYC suburb) </li></ul></ul><ul><ul><ul><li>Live chats with readers </li></ul></ul></ul><ul><ul><li>http://www.mogulus.com/bloggingtheelection </li></ul></ul><ul><li>Qik </li></ul><ul><ul><li>Stream video live from “supported” phone, embed and chat </li></ul></ul>
  10. 10. Add bubble quotes to video
  11. 11. Television <ul><li>ABC World Mini-News Webcast </li></ul><ul><ul><li>http://abcnews.go.com/wn/webcast </li></ul></ul><ul><ul><li>Pop culture, technology, international </li></ul></ul><ul><li>More repurposing of video content </li></ul><ul><ul><li>People who missed the news </li></ul></ul><ul><li>Two Cleveland stations will share video footage </li></ul><ul><ul><li>Cover more enterprise stories </li></ul></ul><ul><ul><li>Same footage </li></ul></ul>
  12. 12. Newspapers <ul><li>Dailies (4-8 videos per week) </li></ul><ul><li>Weeklies (1-4 videos per week) </li></ul><ul><li>2-3 minutes average length </li></ul><ul><li>Final Cut Pro most common </li></ul><ul><li>4 hours to produce 1 minute of video </li></ul><ul><ul><ul><li>IFRA Executive News Service and andydickinson.net </li></ul></ul></ul><ul><li>Few stand-ups or live shots </li></ul><ul><li>Editors </li></ul><ul><li>Edit for pacing </li></ul><ul><ul><li>Wander around, never get to the point </li></ul></ul>
  13. 13. NP – slideshows, photo galleries, longer videos <ul><li>Pontiac, MI family struggles </li></ul><ul><li>http://tinyurl.com/b2qqet </li></ul>
  14. 14. Foster system in Detroit
  15. 15. In Newsrooms, no narrow job descriptions… be flexible (NAA) <ul><li>Photographers must shoot video </li></ul><ul><li>Hiring fewer people to do video </li></ul><ul><li>Better video </li></ul>
  16. 16. PR and Video <ul><li>Communicate, service, viral </li></ul><ul><li>YouTube channel </li></ul><ul><ul><li>Cisco uses video to share ideas, insights </li></ul></ul><ul><li>http://www.pitchengine.com/ </li></ul><ul><ul><li>Build and Share Press Releases </li></ul></ul>
  17. 17. Anatomy of local breaking story <ul><li>Las Vegas resorts on fire </li></ul><ul><ul><li>Live blog </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Text - overview of the Monte Carlo and history </li></ul></ul><ul><ul><li>Videos </li></ul></ul>
  18. 18. MoJos or Backpack journalists <ul><li>Rise of freelance journalists </li></ul><ul><li>Flexibility and diversity </li></ul><ul><li>Post gives every reporter a camera – 185 people, expects 300 or more </li></ul><ul><li>CNN adds 10 news bureaus for all-platform journalists </li></ul>
  19. 19. http://kirkmastin.blogspot.com/2008/02/flip-video-vlog-tale-of-two-formats_21.html
  20. 20. AZ Republic <ul><li>Event </li></ul><ul><ul><li>One time, ongoing or recurring </li></ul></ul><ul><li>Guide </li></ul><ul><ul><li>Tour or how-to </li></ul></ul><ul><li>Profile </li></ul><ul><ul><li>Person, place or organization </li></ul></ul><ul><li>Slice of life </li></ul><ul><ul><li>Sights and sounds, often familiar </li></ul></ul><ul><li>Person on the street </li></ul><ul><ul><li>Quotes and views of people </li></ul></ul>
  21. 21. Washington Post <ul><li>Tier 1 – an interview or video of scene </li></ul><ul><li>Tier 2 – VO/SOT </li></ul><ul><li>Tier 3 - Package </li></ul>
  22. 22. Broadcast v. Online <ul><li>VO (:15 - :25) </li></ul><ul><li>VO/SOT (:25-:45) </li></ul><ul><ul><li>Narration with one sound bite </li></ul></ul><ul><li>“ Reporter” Package (1:00-2:00) </li></ul><ul><ul><li>Narration with multiple sound bites </li></ul></ul><ul><li>B-roll (1:00-2:00) </li></ul><ul><li>Interview Chunks </li></ul><ul><li>(:30-1:00) </li></ul><ul><li>Raw package or Chapters (can use text) </li></ul>
  23. 23. TV News Big Macs Mark Anderson, 1993 NPPA Ernie Crisp TV News POY TV News Packages Often Become “Big Macs.” Why? Time, Ease, Habit, Emulating Others, Personality-Driven Nature of TV News
  24. 24. Avoid reporter-centric, word-driven stories <ul><li>Visual </li></ul><ul><ul><li>Action </li></ul></ul><ul><ul><li>Write the story around visuals and sound!!!!! </li></ul></ul><ul><li>Character </li></ul><ul><ul><li>the mechanism to tell the story </li></ul></ul><ul><li>Emotion </li></ul><ul><ul><li>Location - No adjectives </li></ul></ul><ul><ul><li>A place or event is not a story </li></ul></ul>
  25. 25. Bring viewer closer means less narration <ul><li>Raw – Hurricane Gustav </li></ul><ul><ul><li>http://www.washingtonpost.com/wp-dyn/content/video/2008/09/01/VI2008090101710.html </li></ul></ul><ul><li>Broadcast can be passive – Hurricane Ike </li></ul><ul><ul><li>http://news.nationalgeographic.com/news/2008/09/080917-ike-video-ap.html </li></ul></ul>
  26. 26. Video lead <ul><li>You have :15 seconds </li></ul><ul><ul><li>:10 - :30 ads </li></ul></ul><ul><li>Drop the “talking head” </li></ul><ul><ul><li>Except: quick pops </li></ul></ul><ul><li>Use strongest or second strongest video first </li></ul><ul><li>Always use nats , especially in the beginning </li></ul>
  27. 27. Exercise <ul><li>6-way Kidney Transplant Involves 3 States </li></ul><ul><ul><li>http://www.kpho.com/video/18743398/index.html </li></ul></ul><ul><ul><li>What “specifically” can they do to improve this story? </li></ul></ul><ul><ul><li>What visuals would have been better? </li></ul></ul><ul><ul><li>What audio would have been better? </li></ul></ul><ul><ul><li>What sidebars elements would you add if this were an online story? </li></ul></ul>

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