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We Make Connecting With
Clients and Prospective Clients
Easy!
• About Local Marketing Plus
• Why is Free Wi-Fi important?
• What is Social Powered Hotspot marketing?
• How does it work?
• What are the benefits for your business?
• Packages
Agenda
About Local Marketing Plus
Local Marketing Plus is a full-service local marketing agency specializing in
innovative and engaging communication programs, promotions and
campaigns.
• Social Powered HotSpot Solutions
• Website Design and Creation
• Internet Marketing
• Keyword Optimization (Organic Terms)
• Search Engine Optimization
• Social Media Marketing and Engagement
79% of mobile consumers are
influenced by the availability
of in-store Wi-Fi when
deciding where to shop .
64% of respondents make a
restaurant choice based on
availability of Wi-Fi services.
63% of US adults use the
Internet wirelessly on a
smartphone, tablet, laptop
or e-reader.
INFLUENCES DECISIONS CONSUMERS WANT IT EVERYONE USES WIFI
79% 64% 63%
Why is Free Wi-Fi important?
86% of all tablets require a
Wi-Fi connection to
access the internet.
75% of smartphone owners
use Wi-Fi on their devices.
Even the “least” interested
shoppers, age 45+, are over
77% influenced by in-store
Wi-Fi availability
TABLETS ARE HUGE WIFI IS EVERYWHERE WIFI IS FOR EVERYONE
86% 75% 77%
Great For Client Access To Internet While
They Are In Your Place Of Business?
Social Powered Hotspot is the easiest and safest
way to share your Wi-Fi network with
on-site customers.
What is Social Powered Hotspot
Marketing?
Allow your customers to connect with Facebook,
Twitter, Google or LinkedIn in exchange for
Free Wi-Fi access.
How Do Customers Connect?
Grow your email lists,
Facebook fans, instantly
increase customer loyalty
and capture social data
for intelligent ad
retargeting, contests and
more.
What is Social Powered Hotspot
Marketing?
Connect with your customers
on all WiFi-enabled devices
using interactive ad units and
mobile-optimized campaigns.
What Is The Benefit Of Hotspot
Marketing?
How does it work?
CONNECT TO FREE WI-FI WITH SOCIAL MEDIA
= VALID EMAIL ADDRESS
+
Step 1
Step 2
Step 3
Step 4
STEP 1: CONNECT TO YOUR WI-FI NETWORK
Step 1
Step 2
Step 3
Step 4
STEP 2: LOGIN USING SOCIAL MEDIA
GAIN MORE FACEBOOK LIKES & KNOW YOUR CUSTOMER
Step 1
Step 2
Step 3
Step 4
STEP 3: ENJOY FREE WIFI AND PROMOTIONS
REMARKET TO USERS ONLINE AND CREATE AUTOMATED
ENGAGEMENT CAMPAIGNS AFTER THEY HAVE LEFT YOUR VENUE
Step 1
Step 2
Step 3
Step 4
STEP 4: POST ENGAGEMENT & REMARKETING
Voila!
This is your
cell/tablet is
now hooked
up onto your
Private WiFi
Hotspot…
Capture valuable customer data:
• Real name
• Personal email address
• Gender
• Birthday
• Social patterns
New and returning visitors will be automatically added to your
email marketing database directly from Facebook.
Plus… the ability to generate thousands of likes in MINUTES!
GROW YOUR MARKETING DATABASE
GROW YOUR CUSTOMER DATABASE
New and returning visitors will be
automatically added to your email
marketing database.
Email and re-market to your
visitors and maximize your email
marketing and retargeted
advertising opportunities.
What are the benefits for my business?
RETARGET ADVERTISING OPPORTUNITIES
Email and re-market to
your visitors and maximize
your email marketing and
retargeted advertising
opportunities. Get real
ROI on your free Wi-Fi
that you offer to your
customers.
What are the benefits for my business?
REAL-TIME ENGAGEMENT
Create real-time campaigns to target visitors who have interacted with your social-powered Wi-Fi campaigns.
Boost your social presence, get more Facebook Likes and build engaging post-login experiences.
CAPTURE VALUABLE SOCIAL DATA, LIKES, SHARES &
MORE!
ADVANCED MARKETING AUTOMATION
Communicate with your customers and increase customer loyalty with
triggered alerts in real-time or for specific campaigns.
USER CONNECTS &
AUTHENTICATES
WITH SOCIAL MEDIA
LOGIN
ENGAGEMENT
SEND EMAIL 1 HOUR
AFTER LEAVING
3 DAYS LATER
SEND TO ONLY
MEN AGES 18-34
3 DAYS LATER
SEND TO ONLY
WOMEN AGES 18-45
OR
WI-FI LOYALTY & COUPONS
Leverage existing coupon and loyalty efforts and drive incremental traffic from Wi-Fi users.
REPUTATION MANAGEMENT & REVIEWS
Integrates directly with Yelp, TripAdvisor and more!
CUSTOMER FEEDBACK & WI-FI SURVEYS
Ask customer on-location for their opinion – quickly, easily and securely!
MOBILE VIDEO ADS
Engage Visitors With Video Pre- or Post-Login
FULL ANALYTICS, KPIs AND REPORTING
Get real-time and on-demand data about your customers.
x
x
x
Basic
Pro
Gateway
16 Users
32 Users
1500 Users
MYWIFI BENEFITS
• Build Email List
• Increase Loyalty
• Social Engagement
• Wi-Fi Promotions
• Wi-Fi Sponsorships
• Ad Retargeting
• Monetize Dwellers
The Local Marketing Plus Social Powered Hotspot uses
a proprietary hotspot software that quickly integrates
into your existing network.
Works with any network setup
Works on all devices
What are the benefits for my business?
ENGAGE YOUR CUSTOMERS
•Publish your own advertising
banners, promoting your location,
offers, upcoming events and co-
partner brand marketing. It’s your
Wi-Fi and your location why
advertise for others?
•Engage your customers with
vouchers, offers, promotions,
lotteries, social media, videos and
more!
“86 % of consumers age
21-24 & 35-44 are highly influenced
by the availability of in-store Wi-Fi”
Source: Jwire
86%
Packages
Features Lite Business Professional
Social Powered HotSpot Setup
a a a
Social Media Integration
a a a
Weekly Reporting
a a a
Monthly Consulting X a a
Sponsorship Setup X X a
Social Retargeting
X X a
Call For Pricing
Thank You!
Let’s work together to create and maintain
Your Corporate Internet Presence and
Social Media Engagement Campaign
Call Today
1-800-330-5883

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Local marketing plus wifi and social engagement

  • 1. We Make Connecting With Clients and Prospective Clients Easy!
  • 2. • About Local Marketing Plus • Why is Free Wi-Fi important? • What is Social Powered Hotspot marketing? • How does it work? • What are the benefits for your business? • Packages Agenda
  • 3. About Local Marketing Plus Local Marketing Plus is a full-service local marketing agency specializing in innovative and engaging communication programs, promotions and campaigns. • Social Powered HotSpot Solutions • Website Design and Creation • Internet Marketing • Keyword Optimization (Organic Terms) • Search Engine Optimization • Social Media Marketing and Engagement
  • 4. 79% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where to shop . 64% of respondents make a restaurant choice based on availability of Wi-Fi services. 63% of US adults use the Internet wirelessly on a smartphone, tablet, laptop or e-reader. INFLUENCES DECISIONS CONSUMERS WANT IT EVERYONE USES WIFI 79% 64% 63% Why is Free Wi-Fi important?
  • 5. 86% of all tablets require a Wi-Fi connection to access the internet. 75% of smartphone owners use Wi-Fi on their devices. Even the “least” interested shoppers, age 45+, are over 77% influenced by in-store Wi-Fi availability TABLETS ARE HUGE WIFI IS EVERYWHERE WIFI IS FOR EVERYONE 86% 75% 77% Great For Client Access To Internet While They Are In Your Place Of Business?
  • 6. Social Powered Hotspot is the easiest and safest way to share your Wi-Fi network with on-site customers. What is Social Powered Hotspot Marketing?
  • 7. Allow your customers to connect with Facebook, Twitter, Google or LinkedIn in exchange for Free Wi-Fi access. How Do Customers Connect?
  • 8. Grow your email lists, Facebook fans, instantly increase customer loyalty and capture social data for intelligent ad retargeting, contests and more. What is Social Powered Hotspot Marketing?
  • 9. Connect with your customers on all WiFi-enabled devices using interactive ad units and mobile-optimized campaigns. What Is The Benefit Of Hotspot Marketing?
  • 10. How does it work?
  • 11. CONNECT TO FREE WI-FI WITH SOCIAL MEDIA = VALID EMAIL ADDRESS +
  • 12. Step 1 Step 2 Step 3 Step 4 STEP 1: CONNECT TO YOUR WI-FI NETWORK
  • 13. Step 1 Step 2 Step 3 Step 4 STEP 2: LOGIN USING SOCIAL MEDIA
  • 14. GAIN MORE FACEBOOK LIKES & KNOW YOUR CUSTOMER Step 1 Step 2 Step 3 Step 4 STEP 3: ENJOY FREE WIFI AND PROMOTIONS
  • 15. REMARKET TO USERS ONLINE AND CREATE AUTOMATED ENGAGEMENT CAMPAIGNS AFTER THEY HAVE LEFT YOUR VENUE Step 1 Step 2 Step 3 Step 4 STEP 4: POST ENGAGEMENT & REMARKETING
  • 16. Voila! This is your cell/tablet is now hooked up onto your Private WiFi Hotspot…
  • 17.
  • 18.
  • 19.
  • 20. Capture valuable customer data: • Real name • Personal email address • Gender • Birthday • Social patterns New and returning visitors will be automatically added to your email marketing database directly from Facebook. Plus… the ability to generate thousands of likes in MINUTES! GROW YOUR MARKETING DATABASE
  • 21. GROW YOUR CUSTOMER DATABASE New and returning visitors will be automatically added to your email marketing database. Email and re-market to your visitors and maximize your email marketing and retargeted advertising opportunities. What are the benefits for my business?
  • 22. RETARGET ADVERTISING OPPORTUNITIES Email and re-market to your visitors and maximize your email marketing and retargeted advertising opportunities. Get real ROI on your free Wi-Fi that you offer to your customers. What are the benefits for my business?
  • 23. REAL-TIME ENGAGEMENT Create real-time campaigns to target visitors who have interacted with your social-powered Wi-Fi campaigns. Boost your social presence, get more Facebook Likes and build engaging post-login experiences. CAPTURE VALUABLE SOCIAL DATA, LIKES, SHARES & MORE!
  • 24. ADVANCED MARKETING AUTOMATION Communicate with your customers and increase customer loyalty with triggered alerts in real-time or for specific campaigns. USER CONNECTS & AUTHENTICATES WITH SOCIAL MEDIA LOGIN ENGAGEMENT SEND EMAIL 1 HOUR AFTER LEAVING 3 DAYS LATER SEND TO ONLY MEN AGES 18-34 3 DAYS LATER SEND TO ONLY WOMEN AGES 18-45 OR
  • 25. WI-FI LOYALTY & COUPONS Leverage existing coupon and loyalty efforts and drive incremental traffic from Wi-Fi users.
  • 26. REPUTATION MANAGEMENT & REVIEWS Integrates directly with Yelp, TripAdvisor and more!
  • 27. CUSTOMER FEEDBACK & WI-FI SURVEYS Ask customer on-location for their opinion – quickly, easily and securely!
  • 28. MOBILE VIDEO ADS Engage Visitors With Video Pre- or Post-Login
  • 29. FULL ANALYTICS, KPIs AND REPORTING Get real-time and on-demand data about your customers.
  • 31. MYWIFI BENEFITS • Build Email List • Increase Loyalty • Social Engagement • Wi-Fi Promotions • Wi-Fi Sponsorships • Ad Retargeting • Monetize Dwellers
  • 32. The Local Marketing Plus Social Powered Hotspot uses a proprietary hotspot software that quickly integrates into your existing network. Works with any network setup
  • 33. Works on all devices
  • 34. What are the benefits for my business? ENGAGE YOUR CUSTOMERS •Publish your own advertising banners, promoting your location, offers, upcoming events and co- partner brand marketing. It’s your Wi-Fi and your location why advertise for others? •Engage your customers with vouchers, offers, promotions, lotteries, social media, videos and more!
  • 35. “86 % of consumers age 21-24 & 35-44 are highly influenced by the availability of in-store Wi-Fi” Source: Jwire 86%
  • 36. Packages Features Lite Business Professional Social Powered HotSpot Setup a a a Social Media Integration a a a Weekly Reporting a a a Monthly Consulting X a a Sponsorship Setup X X a Social Retargeting X X a Call For Pricing
  • 37. Thank You! Let’s work together to create and maintain Your Corporate Internet Presence and Social Media Engagement Campaign Call Today 1-800-330-5883