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The Killer Content Mix

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Learn what the new "Killer Content" mix should be on your website in a post-Panda world

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The Killer Content Mix

  1. 1. The NEW Killer Content MixPrepared by: David WatermanOctober, 2012
  2. 2. QUESTIONProprietary and Confidential 2
  3. 3. Have You Done Any of This in the Past?Stuffing Keyword Counting. Density. Kitchen Sink.Proprietary and Confidential 3
  4. 4. Have You Done Any of This in the Past?Spinning Variations. GEO. Colors.Proprietary and Confidential 4
  5. 5. Have You Done Any of This in the Past?Redundant Content Creation One Page per Ridiculous # of Combinations.Proprietary and Confidential 5
  6. 6. Content Development BP (Before Panda)Keyword Stuffing +Spinning +Redundant Content Creation =Proprietary and Confidential 6
  7. 7. Content Development BP (After Panda)Keyword Stuffing +Spinning +Redundant Content Creation =Proprietary and Confidential 7
  8. 8. Content Development BP (After Panda)Keyword Stuffing +Spinning +Redundant Content Creation =Proprietary and Confidential 8
  9. 9. So… how do we evolve?Proprietary and Confidential 9
  10. 10. Put the Creativity Back in Content!Proprietary and Confidential 10
  11. 11. Put Back On Our Marketing and Journalist HatsProprietary and Confidential 11
  12. 12. The New Killer Content MixProprietary and Confidential 12
  13. 13. The NEW Killer Content MixEvergreen +Brand +IndustryProprietary and Confidential 13
  14. 14. Evergreen Content• Goal: Establish topic relevance (traditional SEO / user foundation)• Definition: The necessary content your website needs to communicate the basic information about the products/services/topi cs that define your business.Proprietary and Confidential 14
  15. 15. Brand Content• Goal: Establish expertise in the space.• Definition: Content that communicates your company’s accolades & acumen. Such pieces of content include press releases, white papers & case studies.Proprietary and Confidential 15
  16. 16. Industry Content• Goal: Establish authority on the larger industry / topics.• Definition: Content that provides insight on the larger industry your company is in. Typically this content includes POVs, Infographics & other fun, yet insightful content.Proprietary and Confidential 16
  17. 17. Don’t Force It!Proprietary and Confidential 17
  18. 18. Don’t Force It!Write from the heart• Be passionate about what you write and have an opinionProprietary and Confidential 18
  19. 19. Don’t Force It!Write your own content• Don’t repurpose other people’s content• Quote with purpose• Attribute• BE the author!Proprietary and Confidential 19
  20. 20. Don’t Force It!Be Creative• Educate. Entertain. Enlighten. Inspire!• Stick your neck out! ☺Proprietary and Confidential 20
  21. 21. Embrace The Panda!Proprietary and Confidential 21
  22. 22. The NEW Killer Content MixPrepared by: David WatermanOctober, 2012

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