Social Media For Attorneys


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How personal injury attorneys can use LinkedIn, Twitter, Facebook and Link Bait, to market their practice and generate leads.

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  • Social Media For Attorneys

    1. 1. Social Media and Link Bait Web Marketing's New Rock Stars presented by seOverflow
    2. 2. <ul><li>seOverflow is a search engine optimization, pay per click, and social media marketing company in Denver, CO. </li></ul><ul><li>We specialize in offering solutions that enable web design companies, marketing consultants, and other solution providers to offer high end SEO and social media services to their clients. </li></ul><ul><li>We are a Google Adwords Qualified Company, Yahoo Search Marketing Ambassadors, and SEMPO members. </li></ul>Who Is seOverflow?
    3. 3. <ul><li>A conversation powered by Social Media Applications such as blogs, Twitter, LinkedIn, Facebook, YouTube, Flickr, etc. between potential clients, employees, colleagues- people. </li></ul><ul><li>People use their social media networks to find resources, chat about current life events, and more! </li></ul><ul><li>Social Media is now more popular than email. </li></ul><ul><li>Think networking event except online and always on! </li></ul>What is Social Media?
    4. 4. Social Media Applications:
    5. 5. <ul><li>Build links to website and increase search engine rankings </li></ul><ul><li>Develop leads and referral sources on social networks </li></ul><ul><li>Monitor and control reputation online </li></ul><ul><li>Develop your web presence beyond your website </li></ul><ul><li>Understand what jurors are doing/saying online </li></ul>Why Should PI Attorneys Use Social Media?
    6. 6. <ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul>3 Key Social Media Applications:
    7. 7. Twitter What is Twitter and How Can I Use it to Market My Firm?
    8. 8. <ul><li>A micro blogging platform </li></ul><ul><li>An open, public, global instant messaging platform </li></ul><ul><li>Short format messages lead to quick information sharing that provides relief from rising email and IM fatigue </li></ul><ul><li>A less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with </li></ul>What Is Twitter?
    9. 9. <ul><li># 2 most visited social media website according to ComScore (online Neilsen ratings) Jan 2009 </li></ul><ul><li>Trivia: Who is the most famous attorney using twitter? </li></ul><ul><li>Hundreds of other attorneys, some listed here: </li></ul>Who Is Using Twitter
    10. 10. How To Use Twitter
    11. 11. How To Use Twitter
    12. 12. How To Use Twitter
    13. 13. How To Use Twitter
    14. 14. <ul><li>Discover leads </li></ul><ul><li>Answer questions </li></ul><ul><li>Seek advice from legal community </li></ul><ul><li>Drive traffic to blog posts </li></ul><ul><li>Gain insight on human responses to polls </li></ul><ul><li>Personal branding </li></ul><ul><li>Relationship building </li></ul>How Do PI Attorney’s Use Twitter?
    15. 15. A Real Life PI Twitter Example Possible Issue – In-person solicitation
    16. 16. <ul><li>Use monitoring tools like TweetBeep or Twilert </li></ul>Monitoring Twitter For Leads
    17. 17. Just How Powerful Is Twitter?
    18. 18. <ul><li>Set up: 10 minutes to twitter 1 hour for misc add-on tools and applications </li></ul><ul><li>Ongoing Maintenance: 15 minutes per day tweeting </li></ul><ul><li>Other misc time for finding tweeps to follow </li></ul><ul><li>Add Twitter link to your website and email signature </li></ul>Twitter Time Requirements
    19. 19. LinkedIn A ‘Facebook’ for Professionals
    20. 20. What Is LinkedIn?
    21. 21. <ul><li>Build an online network out of your connections. </li></ul><ul><li>See your connection’s, connections and connect with them. </li></ul><ul><li>Search for people at specific companies and in specific positions and request to connect with them. </li></ul>What Is LinkedIn?
    22. 22. <ul><li>Manage the information that’s publicly available about you as professional </li></ul><ul><li>Find and be introduced to potential clients, service providers, and subject experts who come recommended </li></ul><ul><li>Be found for business opportunities and find potential business partners </li></ul><ul><li>Discover inside connections that can help you land jobs and close deals </li></ul><ul><li>Post and distribute job listings to find the best talent for your company </li></ul>What is LinkedIn Used For?
    23. 23. <ul><li>Add keyword rich links to your profile to boost your SEO (most links just say ‘my website’) </li></ul>What Can You Do With LinkedIn?
    24. 24. <ul><li>Publish links to your blog posts </li></ul>What Can You Do With LinkedIn?
    25. 25. <ul><li>Publish your presentations </li></ul>What Can You Do With LinkedIn?
    26. 26. <ul><li>Join and Participate in groups </li></ul>What Can You Do With LinkedIn?
    27. 27. <ul><li>Answer questions in Q&A forums </li></ul>What Can You Do With LinkedIn?
    28. 28. What Can You Do With LinkedIn? <ul><li>Add LinkedIn Link to Martindale Hubble Listing </li></ul>
    29. 29. <ul><li>Set up: 1 hour </li></ul><ul><li>Ongoing Maintenance: 15 minutes per week answering questions and participating in groups </li></ul><ul><li>Other misc time for adding and approving new connections </li></ul><ul><li>Add LinkedIn link to your website and email signature </li></ul>LinkedIn Time Requirements
    30. 30. Facebook It’s Not Just for Kids Anymore
    31. 31. <ul><li>Facebook gives people the power to share and makes the world more open and connected Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet </li></ul>What is Facebook?
    32. 32. <ul><li>Draws a higher percentage of it’s users from the 45+ demographic than LinkedIn </li></ul><ul><li>Australia recently allowed service of court docs via Facebook </li></ul><ul><li>More than 175 million active users, fastest growing demographic is 30+ </li></ul><ul><li>Average user has 120 friends </li></ul><ul><li>More than 15 million users update their status at least once per day </li></ul>Interesting Facebook Facts
    33. 33. <ul><li>Create a ‘personal’ page </li></ul><ul><li>Create a ‘business’ page </li></ul><ul><li>Gain access to a large network of ‘friends’ </li></ul><ul><li>Publish your content to a large network </li></ul><ul><li>Join and participate in groups </li></ul>What Can You Do With Facebook?
    34. 34. <ul><li>Create your ‘personal’ page </li></ul><ul><li>Build up your network by ‘friending’ people </li></ul><ul><li>Join and participate in groups </li></ul><ul><li>Update your status often (hint you can tie Facebook and twitter together and have twitter update your Facebook status) </li></ul>How To Get Started Marketing on Facebook
    35. 35. <ul><li>Create a ‘page’ for your business </li></ul><ul><li>Contact your friends to become ‘fans’ of your business page </li></ul><ul><li>Add a link to your business ‘page’ from your website </li></ul><ul><li>Invite people to an ‘event’ </li></ul><ul><li>Link your blog to your ‘Notes’ </li></ul><ul><li>Clients can leave reviews on your page as well </li></ul>How To Get Started Marketing on Facebook
    36. 36. Facebook ‘Page’
    37. 37. <ul><li>View Facebook Insights (analytics for your page) </li></ul><ul><li>Social Ads: deliver targeted ads with pay for performance pricing to specific demographics </li></ul><ul><li>Facebook Connect: sign in and interact with other sites using your Facebook account </li></ul>Advanced Facebook Marketing
    38. 38. <ul><li>Set up: 1 hour </li></ul><ul><li>On-going participation: 15 minutes 2 times per week to participate in groups, keep up with friends, update business page, etc. </li></ul>Facebook Time Requirements
    39. 39. Linkbait Put Social Media to Work and Improve Your SEO
    40. 40. <ul><ul><li>“ Fishing for links” </li></ul></ul><ul><ul><li>Content developed from a unique angle on a relevant topic that people will want to link to </li></ul></ul><ul><ul><li>Text (article), pictures, video, software or other tools </li></ul></ul><ul><ul><li>Host on your own site, and use Social Media sites to give it a boost and generate links </li></ul></ul><ul><ul><li>Link Bait “market” is competitive and is often flooded with material- you must stand out! </li></ul></ul><ul><ul><li>Link Bait can be loosely related to your actual site </li></ul></ul><ul><ul><li>End goal is links, not conversions </li></ul></ul>Link Bait
    41. 41. <ul><li>Strategic Link Bait: very manual distribution, most likely deals within a certain niche </li></ul><ul><li>Viral Link Bait: can appeal to a broad audience, easy to spread wide via social media </li></ul>Two Types of Link Bait
    42. 42. Strategic Link Bait Example
    43. 43. Viral Link Bait Example
    44. 44. <ul><li>Strong social media presence makes it easier to spread link bait across the web </li></ul><ul><li>The more friends, followers, connections, etc you have the better your chance these people will pass along your link bait content </li></ul>Link Bait And Social Media
    45. 45. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Other Law Social Networks
    46. 46. <ul><li>Opening five slots for our beta social media strategy and implementation program. Wait list also being formed </li></ul><ul><li>Includes us developing a custom SM strategy for your firm and implementing the strategy </li></ul><ul><li>Includes link bait development and distribution. </li></ul><ul><li>You or your staff must be able to dedicate a small amount of time to twitter, facebook and linked in (we’ll guide you). </li></ul>Social Media For Attorneys: BETA
    47. 47. <ul><li>Any Questions? </li></ul><ul><li>Presentation will be available online </li></ul><ul><li>Join seOverflow beta program: Social Media for PI Attorneys, only accepting 10 clients for now. </li></ul>Q & A
    48. 48. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Sources